Marketing Operations Lead (Insights & Data)

Trustpilot Italia; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Flexible working

Bonus

25 days holiday

Volunteer days

Training & development

Pension

Health cash plan

Headspace access

Parental leave

Cycle to work

Job summary

Trustpilot is seeking a Marketing Insight & Data Lead to bridge marketing strategy and technical execution. You will deliver dashboards and insights, standardise reporting, and partner with Data Engineering and GTM Tech to optimise marketing ROI and funnel performance.

Join a high-growth FTSE-250 company with flexible working options, a competitive package, and a strong focus on data-driven decision making. This role is hybrid in the UK, with opportunities across marketing regions.

Qualifications

• Minimum of 2-4 years of experience within Marketing Analytics, Marketing Operations, or a similar data-focused role.
• Proficiency with modern MarTech/CRM data environments (Salesforce, leads, contacts, campaigns, funnel concepts).
• Comfort with visualization tools (Tableau, Looker) and data manipulation via SQL or Google Sheets.
• Highly analytical with ability to translate data into actionable insights and stories.
• Strong communicator; able to document business needs for engineers.
• Desirable: familiarity with marketing attribution concepts (UTMs).
• Desirable: experience in agile/sprint-based teams.

Responsibilities

• Lead dashboard and insight delivery for regional and central marketing teams; translate data into insights and reports for GTM Ops, Finance, and Data teams.
• Support operationalisation of dashboards/tools; create docs, training materials, and quick-reference guides.
• Gather, validate, and organise performance data for Marketing Business Reviews (MBRs) and planning cycles.
• Translate marketing objectives into structured requirements for Data & Analytics and Engineering teams.
• Drive data pipeline requests, dashboard updates, and tracking fixes with GTM Tech and central Data teams.
• Maintain data hygiene by checking tracking setups, noting gaps, and escalating issues.
• Maintain reporting components linking marketing lifecycle; provide visibility into Campaign Performance and Funnel Velocity.
• Maintain existing reporting structures and develop scalable forecasting templates.

Skills

Marketing analytics

Salesforce CRM

Tableau / Looker

SQL / Google Sheets

Data storytelling

Agile / sprint

Attribution concepts

Tools

Salesforce

Tableau

Looker

SQL

Google Sheets

Job description

At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust!

We know that growth doesn't happen by chance - it's powered by world-class marketing, underpinned by smart operations. We're looking for a Marketing Insight & Data Lead to serve as a key operational link between marketing strategy and technical execution, and to deliver insights that fuel our global marketing engine.

Under the direct guidance of the Sr. Director of Marketing Ops and working closely with the Head of Marketing Orchestration, your primary mission is to support our insight-delivery framework. You will help gather and structure marketing insight, empowering marketing teams to make data-informed decisions while centralising reporting requirements for hand-off to central Data & Analytics, Data Engineering, and GTM Tech functions.

In this role, you act as an integrator, ensuring data outputs are fully operationalised. You will directly impact three core areas: optimising marketing efficiency by delivering dashboards for ROI and Brand Health tracking; supercharging the funnel by refining campaign, lead, and account engagement data; and elevating overall data trust by eliminating blind spots and ensuring system-wide tracking completeness. If you thrive on turning complexity into clarity, blending data with innovation, and enabling marketing teams to perform at their best, this role is for you.

What You'll Be Doing

• Lead dashboard and insight delivery for regional and central marketing teams. Translate complex performance data into actionable insights to optimise live campaigns and pull accurate reports aligned with GTM Ops, Finance, and Data teams.
• Support the operationalisation of dashboards and tools across marketing. Assist with creating documentation, training materials, and quick-reference guides to help marketers build independent self‑service habits.
• Under the guidance of leadership, gather, validate, and organise the necessary performance data and analytical inputs required for Marketing Business Reviews (MBRs) and planning cycles.
• Translate marketing objectives and business questions into structured requirements for Data & Analytics and Engineering teams.
• Drive the progress of data pipeline requests, dashboard updates, and tracking fixes with GTM Tech and central Data teams to ensure delivery of requirements.
• Support marketing data hygiene by conducting routine checks on end‑to‑end tracking setups, noting data gaps, and escalating issues to maintain high‑integrity metrics.
• Assist in maintaining the reporting components that connect the marketing lifecycle, giving leadership visibility into Campaign Performance (including ABM) and Funnel Velocity.
• Maintain existing reporting structures, helping the team monitor current performance metrics while helping to develop scalable templates for forecasting and predictive analysis.

Who You Are

• Minimum of 2-4 years of experience within Marketing Analytics, Marketing Operations, or a similar data‑focused business enablement role.
• Proven proficiency with modern MarTech/CRM data environments (such as Salesforce, including leads, contacts, campaigns, and funnel concepts).
• Comfortable working with visualisation tools (e.g., Tableau, Looker) and pulling/manipulating data via SQL or advanced Google Sheets.
• Highly analytical, with the ability to translate complex data into insights, decisions, and stories that inspire action.
• Strong communicator, able to clarify technical concepts for non‑technical users and document clear business needs for engineers.
• Desirable: Familiar with marketing attribution concepts or campaign tagging frameworks (UTMs)
• Desirable: Experience working in an agile or sprint‑based team structure.

What's In It For You

• A range of flexible working options to dedicate time to what matters to you
• Competitive compensation package + bonus
• 25 days holiday per year, increasing to 28 days after 2 years of employment
• Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
• Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
• Pension and life insurance
• Health cash plan, online GP, 24/7, Employee Assistance Plan
• Full access to Headspace, a popular mindfulness app to promote positive mental health
• Paid parental leave
• Season ticket loan and a cycle‑to‑work scheme
• Central office location complete with pool table, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
• Regular opportunities to connect and get to know your fellow Trusties, including company‑wide celebrations and events, ERG activities, and team socials.
• Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts, and more.
• Independent financial advice and free standard professional mortgage broker advice
• Talent acceleration programs: Fast‑track your career with our tailored development programs designed to support growth at whatever stage of your career

Still not sure?

We want to be a part of creating a more diverse, equitable, and inclusive world of work for all. We’re excited to hear about your experiences along with how you will contribute to our working culture. Even if you don’t feel you meet all the requirements, we'd still really like to hear from you!

About Us

Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 350 million reviews and 60 million monthly active users across the globe, with 149 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 1000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York.

We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh - it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be the universal symbol of trust in an ever‑changing world. With vibrant office locations worldwide and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.

Our purpose to help people and businesses help each other is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense. A successful Trustpilot future is driven by you - we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.

Join us at the heart of trust.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.

Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.

If you have a disability and would like to discuss any adjustments you might need either in submitting your application, or to the recruitment process more generally, please let us know by contacting our Talent Acquisition Team ([e-mail]) quoting the role you wish to apply for.