Marketing & Campaigns Leader — Data-Driven Growth

Havant & South Downs College; Tudhoe; On-site; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Training & qualifications

Pension scheme

Generous annual leave

Staff discounts

Job summary

Havant & South Downs College is seeking an experienced Marketing & Campaigns Manager to translate strategy into effective plans and lead campaigns across channels. You will manage a team, oversee events and recruitment support, and ensure a high quality brand experience.

The role emphasises data-driven decision making, budgeting, stakeholder management and driving continuous improvements in marketing performance.

Qualifications

• Degree in a relevant subject and/or a professional marketing qualification (CIM or IDM) or significant equivalent experience.
• Experience delivering integrated marketing campaigns across multiple channels.
• Experience managing and developing staff with performance management responsibilities.
• Experience analysing campaign performance and using data to inform decisions.
• Experience managing marketing budgets and resources.
• Strong stakeholder management and communication skills.
• Excellent organisation and project management with multiple deadlines.

Responsibilities

• Lead the planning, coordination and delivery of integrated marketing campaigns, events and promotions.
• Manage and develop the Marketing & Campaigns team and oversee workload and performance.
• Translate strategic objectives into clear marketing plans with budgets, timelines and measures.
• Monitor campaign performance and provide actionable recommendations for ROI.
• Collaborate with Admissions and curriculum teams to support recruitment objectives.
• Oversee campaign budgets, POs and resources to maximise impact.

Skills

People management

Campaign delivery

Budget management

Data-driven decision making

Stakeholder management

Project planning

Brand consistency

Education

Degree in marketing or related field

CIM or IDM qualification (desirable)

Job description

Havant & South Downs College is seeking an experienced Marketing & Campaigns Manager to translate strategy into effective plans and lead campaigns across channels. You will manage a team, oversee events and recruitment support, and ensure a high quality brand experience.

The role emphasises data-driven decision making, budgeting, stakeholder management and driving continuous improvements in marketing performance.