Demand Generation Manager

Log My Care; Greater London; Hybride; GBP 65 000 - 90 000; Plein temps

Résumé du poste

Log my Care is seeking a passionate Demand Generation Manager to own the inbound demand engine for a UK-based B2B SaaS platform. You’ll manage paid channels, website performance and multi-channel campaigns with autonomy under the Head of Marketing.

Based in London with in-office days on Wednesdays and Fridays, you’ll collaborate closely with Sales and Brand. The role emphasizes experimentation, data-driven decisions and pipeline growth.

Qualifications

• 4-6 years in B2B SaaS demand generation or growth marketing.
• Hands-on experience with Google, LinkedIn, and Meta paid campaigns.
• Strong data skills with reporting and actionable insights.

Responsabilités

• Own the inbound demand engine with paid and organic channels.
• Lead multi-channel campaigns and optimize website performance.
• Collaborate with Sales on lead quality and pipeline conversion.
• Report on performance, costs and ROAS to hit targets.

Connaissances

B2B SaaS experience

Paid campaigns

Data analytics

Experimentation mindset

Cross-functional communication

HubSpot / GA / Ads stack

Outils

HubSpot

Google Analytics

Google Ads

LinkedIn Campaign Manager

Meta Ads

Google Tag Manager

Google Search Console

Apollo

Description du poste

About us

Log my Care is the platform for next-generation care providers. We're built for forward-thinking care teams who want to move beyond outdated systems and deliver the very best person-led care. Our mission is to enable providers to deliver proactive care - helping teams anticipate needs, prevent issues before they arise, and give people the best chance at healthier, happier lives. Outdated, clunky software wastes time and holds care back.

We're building the antidote: intuitive, powerful tools that save hours on admin, unlock smarter insights, and raise the standard of care every day. That's why over 2,000 providers across the UK choose Log my Care to deliver safer, smarter, more proactive care that transforms lives.

The role

We are looking for a passionate and customer-centric Demand Generation Manager to own the execution and continuous improvement of our inbound demand engine. You'll take day-to-day ownership of paid channels, website performance and inbound campaign activity, operating with real autonomy within a clear strategic direction, set by the Head of Marketing. You'll be excited to make decisions, run experiments and drive MQL and pipeline growth to achieve our targets.

Location:

This role is based in London. Our mandatory in-office days are Wednesdays & Fridays.

As an Demand Generation Manager you will:

Inbound Strategy & Channel Ownership

• Drive MQL, pipeline and revenue through digital-first demand generation
• Own the inbound growth plan, delivering multi-channel acquisition campaigns across channels (paid, organic, partnerships, campaigns, website)
• Maintain a regular feedback loop with Sales on lead quality and pipeline conversion (visit - MQL - SQL)
• Track and regularly report on performance to target, and cost efficiency (CPL, CAC, ROAS)

Channel Ownership

• Own and run paid media across Google, LinkedIn and Meta, managing budget, building audiences, testing creative and optimising towards acquisition
• Own website and landing page conversion performance, run structured A/B tests, form hypotheses and scale what works
• Own our technical SEO / AEO / GEO, working alongside Brand who own the blog and who will support with copy / content development

Content & Campaigns

• Partner closely with Marketing to plan and execute integrated demand campaigns
• Identify what content is needed to support inbound activity, and work alongside the Brand team to deliver

What We're Looking For

• 4-6 years' experience in B2B SaaS (or similar) in a demand generation or growth marketing role
• Proven hands-on experience running and optimising paid campaigns across Google, LinkedIn and Meta - you don't need someone to tell you what to do next
• Strong with data - able to build reporting, spot trends and turn insight into action
• A test-and-learn mindset - you form clear hypotheses, run experiments and scale what works
• Collaborative and clear communicator across Sales and Marketing teams
• Confident with our core stack: HubSpot, Google Analytics, Google Ads, LinkedIn Campaign Manager, Meta Ads, Google Tag Manager, Google Search Console, Apollo

Success in This Role Looks Like

• Consistent delivery against MQL, SQL and pipeline generation targets, contributing to ARR growth
• Improving paid efficiency and funnel conversion over time (CPL, ROI)
• Reporting that gives the team confidence in where pipeline is coming from

D&I Statement

Log My Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.