Demand Generation Manager

SMART Technologies; Birmingham; On-site; GBP 65,000 - 90,000; Full time

Job summary

SMART Technologies in Birmingham is seeking a Demand Generation Manager to develop, execute, and manage marketing campaigns across UKIA and Oceania, driving engagement and demand for SMART solutions.

The role requires expert HubSpot experience, a data-driven mindset, and the ability to align global campaigns with local market objectives while collaborating with regional teams and managing budgets and partners.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Minimum 5 years' experience in B2B marketing, growth marketing, demand generation, campaign management, or digital marketing.
• Expert-level HubSpot experience with proven success building and managing complex marketing automation programs.
• Demonstrated experience developing and executing multi-channel marketing campaigns that drive measurable business outcomes.
• Fluent written and spoken English.

Responsibilities

• Develop, execute, monitor, and optimise marketing campaigns to drive engagement, demand generation, and marketing-qualified leads.
• Act as a key contributor and influencer in SMART's growth marketing strategy, collaborating closely with cross-functional teams and marketing stakeholders.
• Create differentiated messaging and value propositions tailored for target audiences, verticals, and regional markets.
• Align with sales teams and regional stakeholders to meet demand generation objectives while ensuring stakeholder engagement and campaign effectiveness.
• Plan and manage events, webinars, and customer engagement initiatives to support lead generation and pipeline growth.
• Maintain a deep understanding of the customer journey and develop engagement strategies that improve conversion and sales readiness.
• Collaborate with global content, creative, brand, product marketing, and digital teams to create high-performing marketing assets.
• Build and manage advanced automated marketing programs including workflows, landing pages, nurture campaigns, lead-scoring models, forms, and audience segmentation.
• Initiate and manage channel marketing strategies in partnership with sales, leadership teams, and channel partners.
• Develop and execute co-marketing campaigns with partners across key markets.
• Track and report on campaign performance, pipeline contribution, and ROI, providing regular recommendations for optimisation.
• Manage campaign budgets, recommend optimisations, and adjust investment strategies based on business priorities and performance data.
• Manage external marketing agencies and suppliers where required.
• Perform other duties and support other PODs as required.

Skills

Advanced HubSpot

Growth marketing

Demand generation

Campaign management

Digital marketing

Analytical skills

Communication skills

Office tools (PowerPoint/Excel)

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Salesforce CRM

Job description

SMART Technologies is an award-winning company that collaborates with bright minds around the world who believe in the power of innovation. We're large enough to do great things but small enough that you don't get lost in the crowd. Our continued success is possible because of our 'Best in Class' culture and unique talents of every individual at SMART.

Make an impact in education and business and beyond. Be a part of meaningful work that fuels connections across the globe. These are the connections that really matter - and inspire greatness. #WeAreSMART #ConnectionsThatMatter

Demand Generation Manager

SMART is a global leader in interactive technology, helping educators and businesses create more engaging, collaborative, and productive environments. Our solutions empower people to learn, connect, and achieve better outcomes, delivering measurable impact for customers around the world.

This role supports our UKIA Pod which consists of UK, Ireland and Oceania. Reporting to the Team Lead, International Demand Generation, you will develop, execute, and manage marketing campaigns to generate engagement and drive demand for SMART solutions. In this dynamic role, you will work cross-functionally across SMART and with regional teams to execute campaigns that directly impact business success.

You will contribute to and execute customer-focused, data-driven digital marketing initiatives including paid media, email marketing, marketing automation, events, channel marketing, and account-based marketing. You are also responsible for ensuring alignment between global campaigns, regional priorities, channel partner activities, and local market objectives. This role requires a strong analytical mindset, advanced HubSpot expertise, and a passion for delivering measurable business results.

Duties and Responsibilities

• Develop, execute, monitor, and optimise marketing campaigns to drive engagement, demand generation, and marketing-qualified leads.
• Act as a key contributor and influencer in SMART's growth marketing strategy, collaborating closely with cross-functional teams and marketing stakeholders.
• Create differentiated messaging and value propositions tailored for target audiences, verticals, and regional markets.
• Align with sales teams and regional stakeholders to meet demand generation objectives while ensuring stakeholder engagement and campaign effectiveness.
• Plan and manage events, webinars, and customer engagement initiatives to support lead generation and pipeline growth.
• Maintain a deep understanding of the customer journey and develop engagement strategies that improve conversion and sales readiness.
• Collaborate with global content, creative, brand, product marketing, and digital teams to create high-performing marketing assets.
• Build and manage advanced automated marketing programs including workflows, landing pages, nurture campaigns, lead-scoring models, forms, and audience segmentation.
• Initiate and manage channel marketing strategies in partnership with sales, leadership teams, and channel partners.
• Develop and execute co-marketing campaigns with partners across key markets.
• Track and report on campaign performance, pipeline contribution, and ROI, providing regular recommendations for optimisation.
• Manage campaign budgets, recommend optimisations, and adjust investment strategies based on business priorities and performance data.
• Manage external marketing agencies and suppliers where required.
• Perform other duties and support other PODs as required.

Core Competencies

• Expert knowledge of B2B growth marketing, demand generation, and digital marketing best practices.
• Advanced HubSpot expertise, including automation workflows, segmentation, lead scoring, attribution reporting, dashboards, nurture programs, landing pages, and forms.
• Ability to collaborate with Sales, Brand Marketing, Product Marketing, and Channel teams while influencing marketing strategy and execution.
• Deep market awareness with the ability to localise messaging and marketing campaigns for different audiences and regions.
• Skilled in integrating digital, partner, event, email, paid media, and social strategies into cohesive growth programs.
• Strong analytical skills with the ability to track, measure, and optimise campaigns against key performance indicators (KPIs).
• Exceptional communication and presentation skills, able to influence both internal and external audiences.
• Highly organised, detail-oriented, and capable of managing multiple projects simultaneously.
• Proactive, adaptable, and comfortable working in a dynamic, fast-paced environment.
• Experience working with external marketing agencies and strategic partners.
• Ability to work independently in an unstructured environment.
• Proficiency in Microsoft Office Suite, including PowerPoint, Word, and Excel.

Education and Work Experience

Essential

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• Minimum 5 years' experience in B2B marketing, growth marketing, demand generation, campaign management, or digital marketing.
• Expert-level HubSpot experience with proven success building and managing complex marketing automation programs.
• Demonstrated experience developing and executing multi-channel marketing campaigns that drive measurable business outcomes.
• Fluent written and spoken English.

Desirable

• Experience working within a marketing, creative, digital, media, or integrated agency environment.
• Experience supporting multiple international markets.
• Experience within technology, SaaS, education technology, or channel-led organisations.
• Additional European language skills.
• Salesforce CRM experience.

Supervision

• This position does not have any direct reports.

Additional Details

• Role requires periodic international travel.
• A valid passport is required.
• The work environment is fast-paced, dynamic, and continually evolving.
• The successful candidate will be passionate about driving measurable marketing impact and contributing to business growth through data-driven marketing strategies.

At SMART, we are committed to fostering an inclusive, respectful, and equitable workplace where all individuals regardless of race, national or ethnic origin, color, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, or disability can thrive. We welcome applications from all qualified candidates and are proud to be an equal opportunity employer.