Marketing Coordinator

Accountancy Action; Borehamwood; On-site; GBP 27,000 - 33,000; Full time

Benefits offered by this job

Private health insurance

Free on-site parking

20 days annual leave + bank holidays

Workplace pension

Professional development

Exposure to healthcare technology

Job summary

Accountancy Action in Borehamwood, Hertfordshire is seeking a Marketing Coordinator to support day-to-day marketing activity and lead generation.

You will build and manage email campaigns in HubSpot, create contact lists, segments, and workflows, and coordinate campaigns with the Sales team.

This hands-on role requires strong organisation, attention to data, and the ability to manage multiple campaigns in a fast-paced environment.

Qualifications

• Experience building or managing email campaigns, contact lists, workflows or sales sequences.

Responsibilities

• Coordinate and deliver day-to-day marketing activity.
• Build, schedule and manage email campaigns and sales sequences within HubSpot.
• Create and maintain contact lists, audience segments and campaign data.
• Support B2B lead-generation campaigns targeting healthcare and primary care organisations.
• Assist with preparing and distributing marketing communications and outbound campaigns.

Skills

Email campaigns

Lead generation

Campaign coordination

Sales sequences

Tools

HubSpot

Job description

Marketing Coordinator

Location: Hertfordshire

Salary: £30,000 per annum

Working Pattern: Full-time, Monday to Friday, 8:00am-4:30pm

Working Arrangement: Fully office-based

We are recruiting on behalf of our client for a Marketing Coordinator to join their growing team in Borehamwood, Hertfordshire. This is an excellent opportunity for an organised, proactive marketing professional looking to develop their career within a growing business.

The role will be hands-on, supporting the day-to-day delivery of marketing activity, with a particular focus on HubSpot, email campaigns, sales sequences, lead generation and campaign coordination. Working closely with the Marketing Manager, you will help ensure campaigns and communications are delivered accurately and on time, while also supporting the wider sales team with lead generation, prospecting and lead nurturing. The ideal candidate will have practical experience using HubSpot and be comfortable building and managing email campaigns, contact lists, workflows and sequences. You will be highly organised, detail-focused and confident managing multiple marketing activities and deadlines within a fast-paced environment.

Key Responsibilities

• Work closely with the Marketing Manager to coordinate and deliver day-to-day marketing activity.
• Build, schedule and manage email campaigns and sales sequences within HubSpot.
• Create and maintain contact lists, audience segments and campaign data.
• Support B2B lead-generation campaigns targeting healthcare and primary care organisations.
• Assist with preparing and distributing marketing communications and outbound campaigns.
• Monitor incoming enquiries and ensure leads are accurately recorded, assigned and followed up.
• Work closely with the sales team to support prospecting, lead nurturing and sales campaigns.
• Maintain accurate and up-to-date contact, company and campaign records within HubSpot.
• Support the creation and updating of landing pages, forms and automated workflows.
• Assist with creating marketing content for email, social media, the company website and other channels.
• Coordinate marketing materials for conferences, exhibitions and industry events.
• Track campaign performance and prepare regular reports covering engagement, enquiries and lead generation.
• Help maintain the marketing calendar and ensure campaign deadlines are met.
• Conduct research into target audiences, prospective clients and developments across the healthcare and primary care sectors.
• Liaise with internal teams and external suppliers to coordinate marketing projects.
• Identify opportunities to improve marketing processes, data quality and campaign performance.
• Provide wider administrative and coordination support to the Marketing Manager as required.

About You

• Practical experience using HubSpot within a marketing, sales or CRM environment.
• Experience building or managing email campaigns, contact lists, workflows or sales sequences.
• Previous experience in a Marketing Coordinator, Marketing Assistant or similar role.
• Strong organisational skills and the ability to manage multiple campaigns and deadlines.
• Excellent written and verbal communication skills.
• Strong attention to detail, particularly when managing customer and contact data.
• Confidence working with marketing and sales data.
• Ability to collaborate effectively with marketing, sales and wider internal teams.
• A proactive approach with the ability to take ownership of tasks.
• Comfortable working calmly and accurately in a fast-paced environment.
• Ability to reliably commute to the Borehamwood office each working day.

Desirable Experience

• Experience using HubSpot Marketing Hub and Sales Hub.
• Experience creating automated workflows, forms, landing pages and segmented contact lists.
• Experience supporting B2B lead-generation or sales campaigns.
• Experience within healthcare, health technology, NHS primary care or another regulated sector.
• Knowledge of GP practices, PCNs and the wider primary care environment.
• Experience creating social media, website or email content.
• Experience monitoring campaign performance and preparing marketing reports.
• Experience supporting conferences, exhibitions or other business events.
• Basic understanding of data protection requirements and responsible marketing communications.

Benefits

• Private health insurance.
• Free on-site parking.
• 20 days' annual leave plus bank holidays.
• Workplace pension scheme.
• Opportunities for professional development and career progression.
• The opportunity to develop broad practical experience across marketing, sales enablement and healthcare technology.

The Opportunity

This is a great opportunity for a motivated Marketing Coordinator to join a growing business and play an important role in supporting the marketing function. You will work closely with the Marketing Manager and wider sales team, gaining exposure to campaign management, lead generation, CRM, content and marketing operations. The successful candidate will have the opportunity to take ownership of their work, develop their HubSpot expertise and build their career within an expanding organisation.