Marketing Executive

Workforce Recruitment Group Limited; Farnworth; On-site; GBP 27,000 - 33,000; Full time

Job summary

Workforce Recruitment Group Limited is seeking a Marketing Executive in Bolton to support multi‑channel campaigns, lead generation and content development. You will work with the Head of Sales and Marketing to drive data‑driven strategies, optimise CRM, and grow the brand presence for both client and candidate markets.

The role requires hands‑on, organised marketing activity across email, social media, website and SEO, with a focus on creating engaging content and driving qualified leads through

Qualifications

• Experience in planning multichannel marketing campaigns for B2B audiences.
• Hands-on, data-driven marketer with ability to implement CRM workflows.
• Strong writing, editing and content creation skills.

Responsibilities

• HubSpot CRM Management: maintain, configure, optimise CRM, pipelines, deals, activity tracking.
• Email Marketing & Automation: plan, build and execute email campaigns; automate nurture sequences.
• Content Creation: develop blogs, graphics, case studies, landing pages and email content.
• Social Media: grow B2B brand presence on core channels; engage on LinkedIn and Facebook.
• Lead Generation Support: create assets driving leads to website and landing pages; optimise journeys.
• Website & SEO Support: develop SEO-friendly content and pages; assist with SEO tasks.
• Data, Reporting & Insights: track KPIs and provide weekly insights to improve campaigns.
• General Marketing Support: assist with marketing collateral and asset management.

Skills

HubSpot

Email marketing

Content creation

Social media management

Lead generation

SEO basics

Data & reporting

Job description

Marketing Executive

Location: Bolton

Department: Marketing

Reports to: Head of Sales and Marketing

Type: Full-time

Salary: £30,000 per annum

About the Role

We are looking for a proactive data driven and creative Marketing Executive to support multi‑channel marketing activity across our recruitment brand. This role is ideal for someone who is hands‑on, organised, and eager to contribute to campaigns that drive awareness, engagement and high‑quality leads. You will work closely with the Head of Sales and Marketing to deliver data‑driven lead generation initiatives that help grow our brand presence and pipeline.

Key Responsibilities

HubSpot CRM Management

• Maintain, configure, and optimise HubSpot CRM, including contact/company records, pipelines, deals and activity tracking.
• Build and manage lists, segments, forms, landing pages, workflows and sequences.
• Segment data for targeted outreach based on industry, job title, seniority, behaviour and lifecycle stage.
• Enrich contact records through research, integrations (AI) and data tools.

Email Marketing & Automation

• Plan, build and execute email campaigns aimed at generating new client and candidate leads.
• Create automated nurture sequences (e.g. cold leads, inactive clients, warm prospects).
• Conduct A/B tests to optimise open rates, click rates and conversion performance.
• Manage email deliverability, sender reputation and compliance (GDPR).

Content Creation

• Become an expert in target audience mapping, staying up to date with government policy and sector developments (e.g. investment priorities and UK skills shortages) to inform and strengthen our content strategy.
• Produce informed and engaging marketing content including blogs, graphics, case studies, landing pages and email content.
• Ensure all content follows brand guidelines and strengthens market positioning.

Social Media

• Develop our B2B brand presence across all core channels, attracting clients, and positioning the brand and CEO as thought leaders in the recruitment space.
• Support B2C candidate lead generation with posting, scheduling and reporting, primarily across LinkedIn and Facebook.
• Monitor engagement and flag opportunities for lead follow‑up.

Lead Generation Support

• Create marketing assets that drive client and candidate leads to the website, job boards and landing pages.
• Support with developing the website and customer journeys to ensure optimum data capture and conversion opportunities.
• Proactively explore and develop PPC and other paid media opportunities for lead generation.
• Monitor campaign conversion performance across all channels.

Website & SEO Support

• Develop search‑optimised website content and landing pages.
• Assist with SEO tasks such as keyword optimisation and position tracking.
• Ensure pages are effectively designed to convert traffic into leads.
• Support with ongoing website development projects.

Data, Reporting & Insights

• Track and report on key marketing KPIs including website traffic, leads generated, social engagement and email campaign results.
• Provide weekly insights to improve future campaigns and content performance.
• Conduct competitor and market research to support strategic planning.

General Marketing Support

• Support the creation of marketing collateral such as decks, literature and case studies.
• Help maintain organised marketing files, calendars, workflows and assets.
• Carry out ad hoc duties and operational tasks as required to support the effective running of the business.

Apply now