Marketing & Communications Officer

Shorefields; Benfleet; Remote; GBP 65,000 - 90,000; Full time

Job summary

Shorefields in Benfleet seeks a College digital lead to design and deliver a modern digital marketing strategy that raises online visibility and learner applications, while integrating automation, AI, and MarTech.

You will oversee SEO, PPC, content, analytics and campaigns, manage agencies, ensure accessibility, and report ROI, collaborating with curriculum teams to reflect real-time college developments.

Qualifications

• Proven experience in a digital marketing role, ideally within education or public services.
• Strong knowledge of SEO, paid advertising (Google & Meta), email marketing, and campaign reporting.
• Demonstrated ability to lead data-informed marketing strategies and generate ROI reports.
• Experience with digital tools including GA4 and Tag Manager.

Responsibilities

• Lead all aspects of the College's digital marketing strategy across web, social media, email and advertising.
• Manage third-party digital agencies to ensure campaigns are effective, on brand, and deliver value for money.
• Act as the technical and operational lead across all digital platforms, ensuring strong UX, functionality, and brand alignment.
• Leverage marketing technology (automation, AI tools, CRM integrations) to streamline marketing activity.
• Oversee the College's SEO, PPC and social advertising performance, reporting on ROI and campaign metrics via GA4, Tag Manager, and SEMrush.
• Create compelling content including digital copy, graphics and photography to support campaigns and brand storytelling.
• Monitor the entire digital footprint of the College, advising on improvements and ensuring accessibility compliance.
• Provide regular performance reports and insights to inform strategy and continuous improvement.
• Collaborate with internal stakeholders and curriculum teams to ensure our online content reflects real-time college developments.
• Lead on the production of staff newsletters and the College-wide events calendar.

Skills

SEO

PPC

Content creation

Analytics

Marketing automation

AI tools

CRM integrations

GA4

Tag Manager

Copywriting

Stakeholder engagement

Education

Degree in Marketing or related field

Tools

GA4

Tag Manager

CRM platforms

Job description

Position Start Date: Immediate Contract Type: Full-time Contract Term: Permanent

Application Close: 08/10/2026 Midnight Date of Interviews: TBC

As the College's digital lead, you'll design and deliver a modern digital marketing strategy that enhances our online visibility, drives learner applications, and ensures the effective integration of automation, AI, and marketing technology (MarTech). From SEO and PPC to content creation and analytics, your work will be central to growing our brand and ensuring we stay at the forefront of digital communications in education.

Duties & Responsibilities

• Lead all aspects of the College's digital marketing strategy across web, social media, email and advertising.
• Manage third-party digital agencies to ensure campaigns are effective, on brand, and deliver value for money.
• Act as the technical and operational lead across all digital platforms, ensuring strong UX, functionality, and brand alignment.
• Leverage marketing technology (automation, AI tools, CRM integrations) to streamline marketing activity.
• Oversee the College's SEO, PPC and social advertising performance, reporting on ROI and campaign metrics via GA4, Tag Manager, and SEMrush.
• Create compelling content including digital copy, graphics and photography to support campaigns and brand storytelling.
• Monitor the entire digital footprint of the College, advising on improvements and ensuring accessibility compliance.
• Provide regular performance reports and insights to inform strategy and continuous improvement.
• Collaborate with internal stakeholders and curriculum teams to ensure our online content reflects real-time college developments.
• Lead on the production of staff newsletters and the College-wide events calendar.

The right candidate will have:

Essential Criteria

• Proven experience in a digital marketing role, ideally within education or public services.
• Strong knowledge of SEO, paid advertising (Google & Meta), email marketing, and digital campaign reporting.
• Demonstrated ability to lead data-informed marketing strategies and generate ROI reports.
• Experience with digital tools including Google Analytics (GA4) and Tag Manager.
• Excellent copywriting, communication and interpersonal skills.
• Highly organised, creative and analytical, with the ability to juggle multiple priorities.

Desirable Criteria

• Degree in Marketing or related discipline.
• Experience working within the education sector.
• Understanding of platforms such as TikTok, Snapchat and Spotify.
• Line management or project leadership experience.

All appointments are subject to safer recruitment requirements to ensure the safeguarding of children and young people. All positions will involve appropriate checks and clearances.