Marketing Communications Manager, Europe (f/m/d) – Purification Technologies

Ecolab; Northwich; Remote; GBP 60.000 - 90.000; Vollzeit

Zusammenfassung

Ecolab is seeking a Marketing Communications Manager for Europe (f/m/d). This remote role can be based anywhere in Europe and reports to the Senior Marketing Communications Manager.

The role adapts annual global strategies for PT industries to drive qualified lead generation and pipeline growth. You will collaborate with regional product marketing, commercial, and digital teams to localize messaging, content, and campaigns, reflecting local regulatory drivers, market maturity, buying behavior,

Qualifikationen

• Bachelor’s degree minimum.
• Minimum of 5 years of relevant experience.
• Skills: digital marketing, content creation, product launches, analytics, measurement & optimization, demand generation, lead nurture, customer communications, change management, project and budget management, marketing communication planning and execution.
• Fluent in English.
• Ability and willingness to travel within Europe and occasionally to the U.S. as required.

Aufgaben

• Adapt and implement annual marketing communications strategies for PT industries into a European activation plan with clear lead generation targets.
• Localize and extend the global marketing content strategy for European audiences, supporting target industry and thought leadership positioning.
• Serve as regional marcom expert for Europe, partnering with global Product Management and regional commercial teams; optimize campaigns with data-driven recommendations.
• Identify complex customer-facing issues in European markets and advise regional leadership; support customer communications.
• Participate in cross-functional teams within Ecolab to link communications across programs and optimize regional resources.
• Draft and adapt copy, select visuals, and plan for European trade shows to drive regional engagement.
• Identify Tier 1 and Tier 2 European shows; attend shows to stay ahead of regional trends and insights.
• Contribute to annual trade show planning; research regional events and propose options for inclusion in the global calendar.
• Write, adapt, and quality check copy for digital ads, trade show booths, social posts, and video scripts; ensure local language versions align with global messaging.
• Collaborate with Digital MarCom to leverage content placement for leads via regional search, paid social, and email campaigns.
• Research and pilot new marketing tactics for European audiences; share proven tactics with wider team.
• Ensure compliance with branding, legal, regulatory requirements, and region-specific data privacy standards.
• Track and report European campaign performance and lead generation; adjust regional activation as needed.
• Coordinate with regional agencies and translation partners to keep work on brand and schedule.
• Communicate effectively across time zones and cultures; support department and regional projects as required.

Kenntnisse

Digital marketing

Content creation

Product launches

Analytics

Measurement & optimization

Demand generation

Lead nurture

Customer communications

Change management

Project management

Budget management

Ausbildung

Bachelor's degree

Jobbeschreibung

Marketing Communications Manager, Europe (f/m/d) is the regional extension of the global Purification Technologies (PT) marketing communications team. This is a remote role that can be based anywhere in Europe. Reporting to the Senior Marketing Communications Manager, this role takes the annual global strategies developed for PT industries, and adapts them for European markets to drive qualified lead generation and pipeline growth. Working in close partnership with regional product marketing, commercial, and digital teams, the role localizes messaging, content, and campaign activation across a mix of traditional and digital channels so that European execution stays aligned to the global plan while reflecting local regulatory drivers, market maturity, buying behavior, and language requirements.

Main Responsibilities

• Adapt and implement the annual marketing communications strategies set by the Senior Marketing Communications Manager for PT industries, into a European activation plan with clear lead generation targets. Execute the regional plan across existing and new communication channels along the customer journey, and flag European market insights that should shape the next global planning cycle.
• Localize and extend the global marketing content strategy for European audiences, supporting target industry and thought leadership positioning that drives regional demand. Source regional proof points and customer stories, test material efficacy in market, and report results against agreed metrics. Bring new and emerging content ideas forward to the Senior Marketing Communications Manager where they can strengthen the wider plan. (Existing content types may include webinars, expert interviews, sell sheets, web content, interactive tools, videos, and partnering with the digital manager to determine best strategy for paid social media.)
• Serve as the regional marketing communications expert and advisor for Europe, partnering with the global Product Management team and regional commercial team; add value to campaigns through data- and fact-driven channel and message recommendations suited to European buyers. Leverage global Product Management and campaign deliverables to identify the best channels and mediums to reach regional target audiences, and champion best practices for those channels.
• Identify complex, customer-facing issues surfacing in European markets and advise regional leadership and the Senior Marketing Communications Manager; support customer communications and change management strategies in region, ensuring messaging stays consistent with the global position.
• Participate in cross-functional teams within Ecolab, representing the European perspective and spotting opportunities to link communications efforts across programs or businesses so regional resources are used to optimize reach and impact.
• Team with the Trade Show Manager to bring the European trade show calendar to life by drafting and adapting copy, selecting and sourcing visuals, recommending booth placement and layout, identifying relevant regional sponsorships, highlighting speaking engagements, and other relevant goal-driving opportunities associated with trade shows.
• Proactively partner with global Product Management to identify Tier 1 and Tier 2 European shows. Attend shows to support the event while staying ahead of regional trends, competitive activity, and customer messaging, and share those insights back to the Senior Marketing Communications Manager.
• Contribute to annual trade show planning discussions by assessing the relevancy and effectiveness of European shows; research regional industry events to identify additional opportunities and bring forward recommended options for inclusion in the global calendar. Engage in discussions with data- and fact-driven contributions.
• Write, adapt, and quality check copy and content to support European marketing communications deliverables including digital ads, trade show booths, social media posts, and video scripts, ensuring local language versions stay true to the approved global message.
• Collaborate with the Digital MarCom team to identify and leverage content placement opportunities that increase engagement and drive qualified leads for PT industries across European markets, including regional search, paid social, and email programs.
• Research and pilot new marketing communications tactics to reach unique European target audiences, with a willingness to try new approaches with targeted goals and objectives for new channels or deliverables being leveraged and share proven tactics back to the wider team for reuse in other regions.
• Ensure all Ecolab compliance requirements are fulfilled including branding, legal, regulatory, and compliance, along with European specific requirements such as data privacy and local market regulatory and language standards.
• Track, measure, and report European campaign performance and lead generation results to the Senior Marketing Communications Manager on an agreed cadence, using the results to recommend adjustments to regional activation and to inform the next annual plan.
• Coordinate day to day with regional agencies, translation partners, and coordinators supporting European deliverables, providing clear direction, timelines, and feedback to keep work on brand and on schedule.
• Communicate effectively with teammates, leadership, stakeholders, and customers across time zones and cultures by being attentive, responsive, proactive, and sensitive to competing demands.
• Support departmental and regional projects as required, including ribbon cuttings, photo shoots, video shoots, plant and customer site visits, and similar activities across European locations.

Profile

• Bachelor’s degree minimum.
• Minimum of 5 years of relevant experience.
• Skills: digital marketing, content creation, product launches, analytics, measurement & optimization, demand generation, lead nurture, customer communications, change management, project and budget management, marketing communication planning and execution.
• Fluent in English.
• Ability and willingness to travel within Europe and occasionally to the U.S. as required.

Preferred Qualifications

• Experience within Purification Technologies or relevant industrial markets such as power, water treatment, PFAS removal, critical minerals, food & beverage, chemical processing, microelectronics, Life Sciences, pharmaceutical manufacturing, biotechnology, medical device, healthcare, cleanroom, contamination control or other regulated industries.
• Experience marketing technical products, purification technologies, capital equipment, instrumentation, automation solutions or other complex equipment-based offerings.
• Knowledge of purification technologies, contamination control, bio-decontamination, aseptic processing, cleanroom operations or GMP-regulated environments.
• Ability to relate to influential people and complex organizational structures; strong interpersonal and relationship building skills.
• Ability to communicate effectively with all levels of the organization.
• Demonstrated initiative and leadership skills, including translating strategy into regional plans, planning, critical thinking, orchestrating cross-functionally, overseeing multiple project elements and a proven track record of results.
• Effective oral and written communication skills, organizational skills, good attention to detail and use of sound judgment in a fast-paced environment are essential.
• Must have demonstrated initiative and ability to work independently and handle multiple tasks.

About Ecolab

At Ecolab, we prioritize our talent-first philosophy by creating the most capable and diverse team to excel at our nearly three million customer sites. Building on a century of innovation, our 48,000 associates help deliver comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use, and improve operational efficiencies and sustainability for customers in the food, healthcare, life sciences, hospitality and industrial markets in more than 170 countries around the world. Our solutions not only enhance operational efficiency but also contribute to sustainability and public health, making a positive impact on the world. We are committed to eliminating unnecessary complexities and embracing a beginner's mindset, continuously seeking new perspectives and innovative solutions to stay ahead in a rapidly changing world.

Our Commitment to a Culture of Inclusion & Belonging

Ecolab’s commitment to diversity, equity and inclusion (DE&I) reflects our longstanding value of working together to integrate diverse perspectives to challenge ourselves, reach our goals and do what’s right.

Ecolab is committed to fair and equal treatment of associates and applicants and furthering the principles of Equal Opportunity to Employment. We will recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance in all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement. Ecolab will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin,citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, or disability.