Marketing Communications Manager

Cummins Europe; Peterborough; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

Cummins Inc. in Peterborough, United Kingdom, is seeking a Marketing Communications Manager to lead global campaigns, brand strategy, and digital marketing. You will partner with sales, product, and leadership teams to drive growth and ensure campaign success across channels.

The role requires strong leadership, B2B experience, and a track record in analytics-driven decision making, with a focus on AI-enabled marketing solutions and a high-performing global team.

Qualifications

• College, university, or equivalent degree in Marketing, Communications, Business, or a related field, or equivalent experience required.
• Significant experience in marketing communications, brand management, or digital marketing, preferably within a B2B and global business environment.
• Experience managing teams, including coaching, performance management, and career development activities.
• Product marketing experience and experience leading geographically distributed teams are highly preferred.
• Demonstrated success managing marketing budgets, agency or supplier relationships, and complex cross-functional projects.
• Global marketing experience and a strong understanding of international markets, customer segments, and go-to-market strategies preferred.

Responsibilities

• Develop and execute global marketing communications and brand strategies that support business objectives and drive measurable growth.
• Lead planning, delivery, and optimisation of integrated multi-channel marketing campaigns across digital, social media, email, events, and traditional channels.
• Lead brand strategy, proposition and protection to strengthen brand and resonate with key customer and stakeholder audiences.
• Build strong partnerships with stakeholders across sales, product, communications, and leadership teams to ensure alignment and successful campaign execution.
• Use marketing analytics, performance data, and customer insights to evaluate results, identify opportunities, and support data-driven decision making.
• Lead, coach, and develop a high-performing global team, fostering engagement, capability growth, and continuous improvement.
• Manage budgets, financial controls, risks, and project priorities to ensure marketing initiatives are delivered efficiently, on time, and within budget.
• Support with internal communications planning and execution.
• Drive digital marketing excellence by advancing digital channel activity, exploring AI-enabled marketing solutions, and optimising the marketing technology stack.

Skills

Strategic marketing communications

Digital marketing

Leadership

Analytics

Stakeholder management

Education

Marketing/Communications degree

B2B/global experience

People management experience

Tools

Marketing platforms

AI in marketing

Job description

We are looking for a talented Marketing Communications Manager to join our Communications Department at STAMFORD | AvK (Cummins Generator Technologies), part of Cummins, in Peterborough, United Kingdom.

In this role, you will make an impact in the following ways:

• Develop and execute global marketing communications and brand strategies that support business objectives and drive measurable growth.
• Lead the planning, delivery, and optimisation of integrated multi-channel marketing campaigns across digital, social media, email, events, and traditional channels.
• Lead brand strategy, proposition and protection, to strengthen brand and resonate with key customer and stakeholder audiences.
• Build strong partnerships with stakeholders across sales, product, communications, and leadership teams to ensure alignment and successful campaign execution.
• Use marketing analytics, performance data, and customer insights to evaluate results, identify opportunities, and support data-driven decision making.
• Lead, coach, and develop a high-performing global team, fostering engagement, capability growth, and continuous improvement.
• Manage budgets, financial controls, risks, and project priorities to ensure marketing initiatives are delivered efficiently, on time, and within budget.
• Support with internal communications planning and execution.
• Drive digital marketing excellence by advancing digital channel activity, exploring AI-enabled marketing solutions, and optimising the marketing technology stack.

To be successful in this role, you will need the following:

• Strong strategic marketing communications experience, with the ability to develop and implement successful global marketing campaigns.
• Digital marketing expertise, including experience with marketing technology platforms, digital channels, analytics tools, and emerging technologies such as AI.
• Excellent leadership, stakeholder management, and talent development skills, with experience leading and influencing teams across multiple locations.
• Strong analytical, project management, and problem-solving capabilities, with the ability to manage competing priorities and deliver results in a fast-paced environment.

Education / Experience

• College, university, or equivalent degree in Marketing, Communications, Business, or a related field, or equivalent experience required.
• Significant experience in marketing communications, brand management, or digital marketing, preferably within a B2B and global business environment.
• Experience managing teams, including coaching, performance management, and career development activities.
• Product marketing experience and experience leading geographically distributed teams are highly preferred.
• Demonstrated success managing marketing budgets, agency or supplier relationships, and complex cross-functional projects.
• Global marketing experience and a strong understanding of international markets, customer segments, and go-to-market strategies preferred.

Job

Organization

Cummins Inc.

Role Category

On-site with Flexibility

Job Type

Exempt - Experienced

ReqID

2433734

Relocation Package

No

100% On-Site

No