Marketing & Campaigns Undergraduate Placement

Vwfs; Milton Keynes; Hybrid; GBP 23,000 - 25,000; Full time

Benefits offered by this job

Discretionary bonus

Car scheme

Employer pension

Job summary

VWFS is offering an undergraduate placement in Fleet Marketing for hands-on experience across campaigns, product marketing, customer engagement and marketing operations. Based in Milton Keynes with a hybrid routine (3 days in office), you will support campaign delivery and reporting while developing insights for business growth.

You will work on digital and offline channels, assist with go-to-market plans, and gain skills in Pardot, Salesforce, data handling and content creation.

Qualifications

• Studying towards a Business, Marketing or related degree.
• Demonstrable research and analytical skills.
• Strong written and verbal communication with stakeholders up to Head of level.
• Strong numerical skills and confidence working with data.
• High attention to detail and excellent interpersonal skills.
• Advanced Excel skills, with intermediate Word and PowerPoint capability.

Responsibilities

• Conduct customer, market and competitor research to support sales and marketing strategy.
• Support the development of insight-led campaigns based on customer and industry trends.
• Assist with go-to-market planning for product launches and updates.
• Create sales enablement content such as pitch decks, fact sheets, personas and case studies.
• Support campaign delivery across digital and offline channels, including email, SEO, PPC, paid social, display and trade advertising.
• Support marketing operations activity in Pardot and Salesforce, including lead lifecycle management, lead scoring and campaign reporting.
• Monitor database quality and support data integrity activity to improve accuracy and completeness.
• Support budget administration, agency coordination, branded merchandise, diary coordination, room booking and supplier management.

Skills

Research and analytical skills

Stakeholder communication

Numerical skills

Attention to detail

Interpersonal skills

Advanced Excel

PowerPoint

Word

Education

Business/Marketing related degree (undergraduate)

Tools

Excel

Word

PowerPoint

Pardot

Salesforce

Job description

About The Role

Location: Milton Keynes

Closing Date: 30th September 2026

Salary: £23,915.49

Contract: 12-13months FTC Start dates are usually in June/July

Hybrid working: We want you to get the best out of your placement, so we operate a hybrid policy where undergraduates work in the office 3 days per week. There may be times where you will need to be in more frequently depending on the needs of the business.

To apply for our undergraduate placement scheme, you must be studying for an undergraduate degree that requires a placement year. Master’s students are not eligible for this placement.

Please consider before applying if you live more than 60 minutes away from post code MK15 8HG, that you would need to relocate to either Milton Keynes or be a commutable distance (within 60 minutes).

Are you interested in B2B marketing, campaigns and customer insight? Join our Fleet Marketing team as a Marketing & Campaigns Undergraduate, supporting campaign delivery, product marketing, customer engagement and marketing operations. This placement offers hands‑on experience across digital media campaigns, email and social channels, events, product launches and reporting, helping the team attract prospects, engage customers and support business growth.

What will you be doing?

• Conduct customer, market and competitor research to support sales and marketing strategy.
• Support the development of insight‐led campaigns based on customer and industry trends.
• Assist with go‑to‑market planning for product launches and updates.
• Create sales enablement content such as pitch decks, fact sheets, personas and case studies.
• Support campaign delivery across digital and offline channels, including email, SEO, PPC, paid social, display and trade advertising.
• Support marketing operations activity in Pardot and Salesforce, including lead lifecycle management, lead scoring and campaign reporting.
• Monitor database quality and support data integrity activity to improve accuracy and completeness.
• Support budget administration, agency coordination, branded merchandise, diary coordination, room booking and supplier management.

What are we looking for?

• Studying towards a Business, Marketing or related degree.
• Demonstrable research and analytical skills.
• Strong written and verbal communication skills, with the confidence to build relationships with stakeholders up to Head of level.
• Strong numerical skills and confidence working with data.
• High attention to detail and excellent interpersonal skills.
• Advanced Excel skills, with intermediate Word and PowerPoint capability.
• An interest in the automotive, fleet leasing or mobility sector.
• An interest in B2B marketing, campaigns, digital activity and events.

About Us

Why apply for an undergraduate placement with VWFS?

Here at VWFS you'll be able to kick start your professional experience in the workplace. We take on 49 undergraduates each year which we find really helps our undergraduates as you all go through the programme, building your knowledge and networks together.

You’ll also benefit from:

• A focus on personal development with access to LinkedIn Learning via our 'Degreed' platform and a bespoke development programme throughout your placement year delivering personal management, technical and soft skills including building successful relationships, presentation skills, IT skills and data literacy.
• A supportive environment and network of colleagues to help you get your best out of the year - in a recent survey, 100% of our undergraduates said they felt valued and supported.
• The opportunity to work on real life business projects and deliver impact around topics like sustainability.
• Subsidised onsite canteen and coffee shop
• Subsidised onsite restaurant with a range of hot and cold breakfast and lunches.
• Employee Resource Groups supporting an inclusive workplace
• Social gatherings and team events & volunteering opportunities.
• Physical and mental health support with our Onsite Wellbeing Centre

Discretionary benefits include:

• Bonus: Discretionary bonus based on both personal and Group company performance (pro‑rated)
• Car schemes*: The opportunity to join our popular car scheme plus car insurance cover.
• Pension: Employer pension contribution of 9% (based on employee contribution of 3%). VWFS will pay 6% if employee chooses a 2% employee contribution. From day 1 we provide income protection, life assurance (4x salary), will writing, retail discount vouchers, access to Care Concierge (a service to support carers of adults). Private medical insurance is available following successful completion of probation.

What our recruitment process looks like:

Please note: Our undergraduate placement roles do not meet the UKVI’s criteria for the skilled worker sponsorship route, therefore we are unable to accept candidates requiring sponsorship for this role.

*More information about car schemes

Our current car schemes are under review following changes in legislation from HMRC and so whilst we don’t have full details of our car scheme to share with you now, we will let you know what this looks like as soon as we are able.

Please do not apply for more than one placement role with us. This will ensure that you are considered for the placement that you are most interested in, and your skills are aligned to.