Marketing & Campaigns Specialist — Growth Driver, Coventry

Able Personnel; Coventry; On-site; GBP 28,000 - 36,000; Full time

Job summary

Able Personnel is recruiting on behalf of a respected training provider for a Marketing and Campaigns Specialist to join their Coventry-based team. The role leads planning, creating and delivering marketing campaigns for apprenticeships, commercial training and business services.

You will work with internal teams to produce high-quality content, manage digital channels and use data to continuously improve marketing activity, driving enquiries and brand awareness.

Qualifications

• Proven experience in marketing, communications or campaign management.
• Experience in B2B/education or training environment is a plus.
• Excellent copywriting and content creation skills.
• Strong grasp of digital marketing, including social media, email marketing and SEO.
• Strong organisational skills with multiple campaigns and deadlines.
• Ability to use campaign data and market insights to optimise performance.

Responsibilities

• Plan and deliver creative marketing campaigns across digital and traditional channels.
• Create engaging content including website copy, blogs, newsletters, case studies and social media posts.
• Manage social media platforms (LinkedIn, Facebook, Instagram).
• Update website content and improve online visibility using SEO best practices.
• Build and distribute email marketing campaigns and newsletters.
• Analyse campaign performance and generate reports to inform decisions.
• Maintain CRM data to improve employer engagement and targeting.
• Collaborate with business development, employer engagement and curriculum teams.

Skills

Marketing

Campaign management

Copywriting

Digital marketing

SEO

Analytics

Tools

CRM systems

Job description

Able Personnel is recruiting on behalf of a respected training provider for a Marketing and Campaigns Specialist to join their Coventry-based team. The role leads planning, creating and delivering marketing campaigns for apprenticeships, commercial training and business services.

You will work with internal teams to produce high-quality content, manage digital channels and use data to continuously improve marketing activity, driving enquiries and brand awareness.