Marketing Campaigns Executive

Thrive; Devon and Torbay; Hybrid; GBP 28,000 - 44,000; Full time

Benefits offered by this job

Annual leave 28–33 days

Health plan

Life insurance

Wellbeing support

Pension contributions

Family leave

Flexible benefits

Learning & development

Volunteer days

Job summary

Thrive, part of Supporting Education Group, is seeking a Marketing Campaigns Executive for the UK. The role leads multichannel campaigns, from concept to delivery, analysis and optimisation, working with marketing and wider business teams in a hybrid Exeter-based setup.

You’ll translate objectives into plans, target audiences and channels, writing engaging copy and coordinating internal and external resources to ensure strong campaign performance.

Qualifications

• Experience delivering multichannel marketing campaigns across digital and offline channels.
• Experience using CRM and marketing automation platforms to build emails, landing pages, forms, audience segments and workflows.
• Strong copywriting and communication skills.

Responsibilities

• Plan and deliver integrated campaigns across digital and offline channels.
• Translate objectives into actionable plans, timelines and deliverables.
• Use customer insight and campaign data to shape targeting, messaging and channel selection.
• Deliver activity across email, PPC, paid social, direct mail, webinars and website channels.
• Build and manage landing pages, forms, audience segments, workflows and nurture journeys.
• Coordinate internal stakeholders, creative resources, agencies and suppliers to ensure smooth delivery.
• Collaborate with Brand, Content & Organic teams to maximise content value.
• Monitor campaign performance and make data-informed improvements to increase engagement and ROI.
• Support testing and optimisation across campaigns and landing pages.
• Report on results and drive understanding of what drives enquiries and revenue.
• Use AI, automation and marketing tech to improve efficiency and effectiveness.

Skills

Campaign management

Multichannel marketing

Copywriting

Data analysis

Project management

Tools

HubSpot

CRM systems

Marketing automation platforms

Job description

For more than 30 years, we've partnered with schools and education settings to remove barriers to learning and support wellbeing, behaviour, attendance and inclusion. Our evidence-informed approach combines child development, neuroscience and attachment theory to help education professionals better understand and support the children and young people in their care.

Through our training, digital tools and practical support, we help schools create environments where children feel safe, supported and ready to learn. Independent research has demonstrated the positive impact Thrive can have on attendance, wellbeing and exclusions, and today our work supports education settings across the UK and beyond.

Thrive is part of Supporting Education Group, one of the UK's leading education services organisations, supporting more than 17,000 schools, settings and education organisations across 80+ countries. This means you'll enjoy the purpose and close-knit culture of Thrive, alongside the opportunities and expertise that come from being part of a larger organisation.

We're ambitious about the difference we can make and we're looking for talented people who share our passion for improving outcomes for children and young people.

About the Role:

We're looking for a Marketing Campaigns Executive to join our team from December 2026.

This is an exciting opportunity for a hands‑on marketer who enjoys taking campaigns from initial concept through to delivery, analysis and optimisation. You'll play a key role in planning and delivering integrated marketing campaigns that generate awareness, demand and conversion across Thrive's priority audiences and offers.

Working closely with colleagues across marketing and the wider business, you'll help turn campaign objectives into effective multichannel activity, ensuring campaigns are delivered on time, perform strongly and contribute to business growth.

Key responsibilities include:

Planning and delivering integrated campaigns across digital and offline channels.

Translating campaign objectives into actionable plans, timelines and deliverables.

Using customer insight and campaign data to shape targeting, messaging and channel selection.

Delivering activity across email, PPC, paid social, direct mail, webinars and website channels.

Building and managing landing pages, forms, audience segments, workflows and nurture journeys within HubSpot or a similar marketing automation platform.

Writing engaging copy for emails, landing pages, web content and campaign assets.

Coordinating internal stakeholders, creative resources, agencies and suppliers to ensure smooth campaign delivery.

Collaborating with Brand, Content & Organic colleagues to maximise the value of content, case studies, evidence and campaign assets.

Monitoring campaign performance and making data‑informed improvements to increase engagement, conversion and ROI.

Supporting testing and optimisation activity across campaigns and landing pages.

Reporting on campaign results and developing a clear understanding of what drives enquiries, applications, pipeline and revenue.

Using AI, automation and marketing technology to improve efficiency and campaign effectiveness.

This role follows a hybrid working model, with at least two days per week spent in our Exeter office and the remainder working remotely.

About You:

You'll be an organised and proactive marketing professional who enjoys managing campaigns from start to finish and is motivated by achieving measurable results.

We're looking for someone who can combine creativity with commercial thinking, using customer insights and performance data to continuously improve campaign outcomes.

We'll be particularly interested in candidates who have:

Experience delivering multichannel marketing campaigns across both digital and offline channels.

Previous experience in a marketing executive or campaign‑focused marketing role.

Experience using CRM and marketing automation platforms to build emails, landing pages, forms, audience segments and workflows. Experience with HubSpot would be advantageous.

Experience coordinating paid media activity, direct mail, creative assets and external suppliers.

Strong copywriting and communication skills.

Excellent organisational skills and the ability to manage multiple projects and deadlines.

A good understanding of customer journeys, campaign performance, conversion and channel effectiveness.

Confidence using campaign data and reporting to identify opportunities for improvement.

Excellent attention to detail and the ability to work effectively in a fast‑paced environment.

A proactive approach with the confidence to take ownership of work from planning through to execution.

Curiosity and enthusiasm for testing, optimisation and understanding what influences customer action.

Confidence using digital tools, AI and marketing technology to work efficiently and effectively.

As part of our team, you’ll receive:

28 days' annual leave, increasing by one day each year up to 33 days, plus bank holidays

Health Cash Plan after probation, helping with everyday healthcare costs including dental, optical and prescriptions

Life insurance from day one, providing cover of up to four times your salary

Free wellbeing support, including access to a 24/7 GP, counselling and lifestyle coaching

Employer pension contributions after three months

Enhanced paid family leave after probation

Flexible benefits, including the option to buy additional annual leave, enhanced healthcare, gym membership, cycle schemes, electric vehicle schemes and charitable giving

Ongoing learning and development opportunities

Three paid volunteering days each year, including two dedicated to supporting education

Most importantly, you’ll join a team that cares deeply about the impact of its work. We believe in creating an environment where people feel empowered to contribute, challenge ideas, bring different perspectives and help shape what comes next.

A Couple of Things to Know:

Any offer of employment will be subject to satisfactory vetting checks, carried out in line with current guidance and legislation.

Applicants must already have the right to work in the UK, as we are unable to offer visa sponsorship for this role.