Marketing Campaigns and Audiences Manager

ArtsHub (UK) Ltd.; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

Woolwich Works in London is seeking a Marketing Campaigns and Audiences Manager to drive the venue's events marketing, from social campaigns to audience insight, across our diverse arts programme.

You will lead organic and paid campaigns, work with the Head of Marketing and PR partners, and ensure communications stay true to the Woolwich Works brand while boosting ticket sales and audience engagement.

Qualifications

• Experienced marketing professional with data analytics.
• Proficient with linking marketing to box office revenue.
• Capable communicator for social media, newsletters, or press releases.
• Ability to pull reports and analyze audience data.

Responsibilities

• Lead organic and paid social campaigns to promote events.
• Oversee communications and brand consistency for Woolwich Works.
• Collaborate with Head of Marketing and PR agency to support programming.
• Analyse audience data to drive sales and audience growth.

Skills

Marketing strategy

Audience analytics

Copywriting

Campaign management

Data reporting

Job description

Marketing Campaigns and Audiences Manager

Job Summary

Lead campaigns that turn awareness into ticket sales at Woolwich Works - paid and organic social, audience insight and brand, across a wildly varied arts programme.

Job Description

About Woolwich Works: Woolwich Works is a cultural hub in the old military buildings of the Royal Arsenal that opened in September 2021. Our spaces include a stunning former factory performance and events venue, rehearsal and performance studios, event spaces, outdoor courtyard and a beautiful, buzzing caf bar. We’re home to world class resident artistic companies, including Carlos Acosta Dance Foundation, the National Youth Jazz Orchestra, and Luca Silvestrini’s Protein.

About this job: The Marketing Campaigns and Audiences Manager is responsible for delivering Woolwich Works’ marketing campaigns and external communications. They will work closely with the Head of Marketing to promote the public events programme; to market the venue on a B2B basis; on general communications, advocacy and brand awareness; and review and analyse data to inform marketing activity.

They will oversee both organic and paid social media, ensuring that the Trust is building both continuing awareness and engagement with audiences, and converting that awareness and engagement to ticket sales.

This role will also work with our PR agency to support Woolwich Works’ wide and diverse range of programming across comedy, music, craft, community, family, festivals, dance, theatre, workshops and more.

The Marketing Campaigns and Audiences Manager will make sure that all communications worked on remain true to the Woolwich Works brand.

Job Requirements

Is this job for you? We’re looking for an experienced marketing professional who can also analyse audience data and lead and manage multiple campaigns. You won’t necessarily have worked in a large venue but you will be proficient with how marketing, programming and box office are linked and the various pulls they have on each other.

You’ll be a confident and capable communicator who’s comfortable with copywriting, whether for social media, a newsletter, or press release. You’ll also be comfortable pulling reports and digging into analysis of our audiences, and contributing to strategic discussions about developing our audiences further with ideas on how to drive sales and increase venue revenue.

Job Responsibilities

We try to make our job descriptions as straightforward and accessible as possible. They’re not intended to set out every duty in detail, but to explain the key responsibilities so that you understand the nature of the job. How you go about doing it will be discussed and agreed between you and your manager on an ongoing basis.

All our team members are additionally expected to work to our Competency Framework. This is a Level 2 (Manager) position.

To view the key responsibilities specific to this job we encourage you to download the full job spec on our website at: https://www.woolwich.works/jobs-and-opportunities