Marketing Campaign Manager

Nigel Wright Recruitment; Leeds; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

Nigel Wright Recruitment is partnering with a global business services group to appoint a Marketing Campaign Manager to drive high-performing campaigns across outbound and nurture programs, leveraging HubSpot to generate qualified leads and support growth. Reporting to the Head of Marketing Acquisition, you will own lead segmentation, workflows, reporting, and alignment with sales.

This hybrid Leeds-based role blends data-driven marketing with creative execution, requiring 2–3 days in the office

Qualifications

• Experience in B2B marketing, demand generation, marketing automation, or sales enablement.
• Advanced knowledge of HubSpot CRM and marketing automation tools.
• Experience building and executing successful lead generation and nurture campaigns.

Responsibilities

• Plan, build, and execute targeted outbound and nurture campaigns across multiple channels.
• Develop and optimise automated marketing workflows within HubSpot.
• Manage lead segmentation, scoring, nurturing programmes, and reporting.
• Support sales teams with effective enablement tools, content, and campaign assets.
• Monitor campaign performance, analysing engagement, lead generation, and conversion metrics.
• Provide actionable recommendations to improve campaign effectiveness and ROI.
• Collaborate with marketing and commercial teams to ensure alignment between marketing activity and business objectives.
• Maintain and enhance marketing systems, processes, and automation capabilities.
• Contribute to the planning and delivery of strategic demand generation initiatives.

Skills

B2B marketing

Demand generation

Marketing automation

Sales enablement

Data-driven marketing

Campaign management

Stakeholder engagement

Project management

Communication skills

Education

Professional marketing qualifications

Tools

HubSpot

Job description

We are partnering with a global business services business to appoint a Marketing Campaign Manager who will play a pivotal role in delivering high-performing marketing campaigns, nurturing prospects through the buyer journey, and supporting business growth through data-driven marketing activity.

Reporting to the Head of Marketing Acquisition, you will take ownership of outbound and nurture marketing campaigns, leveraging HubSpot to engage target audiences, generate qualified leads, and support sales conversion activities.

Key Responsibilities

• Plan, build, and execute targeted outbound and nurture campaigns across multiple channels.
• Develop and optimise automated marketing workflows within HubSpot.
• Manage lead segmentation, scoring, nurturing programmes, and reporting.
• Support sales teams with effective enablement tools, content, and campaign assets.
• Monitor campaign performance, analysing engagement, lead generation, and conversion metrics.
• Provide actionable recommendations to improve campaign effectiveness and ROI.
• Collaborate with marketing and commercial teams to ensure alignment between marketing activity and business objectives.
• Maintain and enhance marketing systems, processes, and automation capabilities.
• Contribute to the planning and delivery of strategic demand generation initiatives.

We're looking for a commercially minded marketer who can combine technical expertise with creativity and strong stakeholder engagement skills.

• Experience in B2B marketing, demand generation, marketing automation, or sales enablement.
• Advanced knowledge of HubSpot CRM and marketing automation tools.
• Experience building and executing successful lead generation and nurture campaigns.
• Strong understanding of customer journey mapping and lead nurturing strategies.
• A data-driven approach with the ability to interpret campaign insights and turn them into meaningful action.
• Excellent communication and relationship-building skills.
• Strong project management abilities and experience managing multiple priorities.
• A proactive, self-motivated approach with a continuous improvement mindset.
• Professional marketing qualifications would be advantageous.

This is a hybrid role with the requirement to be in the office 2/3 days a week