Marketing Manager

Got The T-Shirt; York and North Yorkshire; Hybrid; GBP 42,000 - 70,000; Full time

Job summary

Got The T-Shirt is seeking a hands-on Marketing Manager to own the agency's marketing strategy and drive growth. This hybrid role in York requires delivering multi-channel campaigns, compelling content, and strong collaboration with internal and external teams.

You'll engage across LinkedIn, email, the website and events while reporting on performance and ROI. Creative, proactive and commercially minded candidates will thrive here.

Qualifications

• Hands-on B2B marketing experience required.
• Strong copywriting and content creation skills.
• Experience with LinkedIn, email marketing, and websites.
• Ability to manage multiple projects and deadlines.
• Creative mindset with commercial awareness and strong communication.

Responsibilities

• Take ownership of delivering the agency's established marketing strategy.
• Plan and execute engaging, integrated marketing campaigns.
• Develop ideas that showcase the agency's expertise and generate new business opportunities.
• Manage marketing calendars, campaign budgets and deadlines.
• Continuously improve marketing activity to maximise engagement and results.
• Create engaging content across LinkedIn, email, the website and other channels.
• Write case studies, thought leadership, social posts and agency news.
• Manage website updates and ensure content is fresh and on-brand.
• Deliver email campaigns and support lead generation.
• Collaborate with internal digital specialists on SEO and campaigns.
• Coordinate external PR campaigns and media opportunities.
• Identify opportunities for awards, events and partnerships.
• Produce clear marketing reports and suggest improvements.

Skills

B2B marketing

Copywriting

Content creation

Communication

Organisational skills

Creative mindset

Proactive

Independent working

Tools

LinkedIn

Email marketing

Website management

CRM tools/Digital tools

Job description

Marketing Manager | Creative & Brand Agency

Location: York, outskirts (Hybrid 3 days in office)

The Opportunity

We're working with an ambitious, specialist brand and creative agency to find a talented Marketing Manager who can take ownership of the agency's marketing and help drive its next phase of growth.

Our client works with organisations across healthcare, finance, fintech, property and the charity sector, helping brands communicate complex messages through brilliant strategy, creativity and digital marketing.

The agency already has a clear marketing strategy, strong positioning and ambitious growth plans. Now they need someone who can bring that strategy to life!

This is a fantastic opportunity for a creative, commercially minded marketing all-rounder who loves getting stuck in.

You'll be responsible for everything from content creation and social media to email marketing, campaigns, events, PR coordination and performance reporting.

This isn't a role for someone who just manages marketing activity. It's for someone who loves making it happen!

What You'll Be Doing

Marketing & Campaign Delivery

• Take ownership of delivering the agency's established marketing strategy.
• Plan and execute engaging, integrated marketing campaigns.
• Develop creative ideas that showcase the agency's expertise and generate new business opportunities.
• Manage marketing calendars, campaign budgets and deadlines.
• Continuously improve marketing activity to maximise engagement and results.
• Create engaging content across LinkedIn, email, the website and other marketing channels.
• Write compelling case studies, thought leadership articles, social posts and agency news.
• Manage website updates and ensure content is fresh, relevant and on-brand.
• Deliver email marketing campaigns and support lead generation activity.
• Work with internal digital specialists on SEO, website improvements and digital campaigns.
• Help build the agency's reputation as a leading specialist creative agency.
• Work closely with external PR partners to coordinate campaigns, media opportunities and announcements.
• Identify opportunities for awards, events, partnerships and speaking engagements.
• Showcase the agency's people, projects and achievements.
• Support the agency's visibility across UK and international markets.
• Work closely with creative, digital and strategy specialists to bring campaigns to life.
• Coordinate external partners, suppliers and PR activity.
• Track campaign performance, website traffic, engagement and enquiries.
• Produce clear marketing reports and recommend improvements.
• Ensure marketing contributes to brand awareness, lead generation and commercial growth.

What We're Looking For

We're looking for a hands-on B2B Marketing Manager who's equally comfortable developing ideas and delivering the work.

Ideally, you'll bring:

• Strong experience in a broad, hands-on B2B marketing role.
• Excellent copywriting, content creation and communication skills.
• Practical experience with LinkedIn, email marketing, websites and digital tools.
• Strong organisational skills and the ability to manage multiple projects.
• A creative mindset with the commercial awareness to understand what drives results.
• Confidence working independently while collaborating with internal specialists.
• A proactive attitude and genuine enthusiasm for getting things done.

Bonus points if you have:

• Experience working within a creative, branding or digital agency.
• Experience marketing professional services or complex B2B propositions.
• Knowledge of SEO, CRM platforms, paid media or marketing automation.
• Experience coordinating PR agencies, awards, events or thought leadership.
• Exposure to healthcare, finance, fintech or other regulated industries.

The Person

You'll be someone who genuinely enjoys the variety that comes with an all-round marketing role.

You're creative, organised and commercially switched on, but most importantly, you're a doer!

You'll thrive in this role if you're:

• Hands-on: Happy writing content, building campaigns and managing the detail.
• Creative: Full of ideas and able to turn them into engaging marketing activity.
• Proactive: Someone who takes ownership and gets things moving.
• Results-driven: Interested in what marketing achieves, not just what gets published.
• Collaborative: Comfortable working with specialists and learning new skills.
• Commercially minded: Motivated by helping an ambitious agency grow.

This is a brilliant opportunity to make a real impact within an ambitious and growing creative agency.

You'll benefit from:

• Genuine ownership of the agency's marketing activity.
• An established marketing strategy and clear direction to work from.
• Direct access to the CEO and Chief Commercial Officer.
• The opportunity to collaborate with talented creative, digital and strategy specialists.
• Plenty of variety, creative freedom and opportunities to develop your skills.
• The chance to play an important role in the agency's continued growth.

If you're a creative, hands-on Marketing Manager who loves turning great ideas into brilliant campaigns, we'd love to hear from you!