Marketing Campaign Manager

Reed Specialist Recruitment; Bracknell; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Reed Marketing & Creative are currently working with a leading organisation in Bracknell to recruit a Marketing Campaign Manager. You will develop and deliver integrated omnichannel campaigns using customer insights, CRM, and performance data to drive engagement, acquisition, and commercial growth.

The role offers hybrid working and the chance to influence marketing strategy while collaborating with cross-functional teams and senior stakeholders.

Qualifications

• Significant experience in campaign marketing or customer engagement.
• Proven ability to develop and deliver omnichannel campaigns.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Develop and deliver integrated marketing campaigns aligned with objectives.
• Create plans to drive acquisition, retention, loyalty and engagement.
• Collaborate with digital, CRM, content, social, ecommerce, retail ops and merchandising teams.
• Use insights and performance data to shape strategies and activity.
• Own timelines, objectives, KPIs, and measurement frameworks for campaigns.
• Analyse results to maximise ROI and effectiveness.
• Lead delivery of high-profile marketing initiatives on time and to a high standard.
• Manage relationships with external agencies and partners.
• Drive process improvements and champion marketing innovation.
• Provide recommendations and insights to senior stakeholders for future activity.
• Support budget planning and ensure spend aligns with objectives.

Skills

Campaign marketing

Omnichannel campaigns

CRM

Data-driven decisions

Stakeholder management

Tools

CRM

Job description

Are you an experienced campaign marketing professional who thrives on creating and delivering impactful multi-channel campaigns that drive customer engagement and commercial growth?

Do you enjoy turning customer insights and market trends into strategic marketing activity while working with stakeholders across multiple business functions?

Are you confident managing complex projects, optimising campaign performance, and using data to influence marketing decisions?

If you can answer yes to the above questions, then this could be the PERFECT role for you!

Reed Marketing & Creative are currently working with a leading organisation who are looking for a Marketing Campaign Manager to join their growing marketing team.

Key Responsibilities:

• Develop and deliver integrated marketing campaigns that align with customer, commercial, and brand objectives.
• Create campaign plans that drive customer acquisition, retention, loyalty, and long-term engagement.
• Work collaboratively with teams across digital marketing, CRM, content, social media, ecommerce, retail operations, and merchandising to deliver joined-up campaigns.
• Use customer insights, market trends, and performance data to shape marketing strategies and campaign activity.
• Take ownership of campaign timelines, objectives, KPIs, and measurement frameworks to ensure successful execution.
• Analyse campaign results and performance metrics, identifying opportunities to improve effectiveness and maximise return on investment.
• Lead the delivery of high-profile marketing initiatives, ensuring all activity is completed on time and to a high standard.
• Manage relationships with external agencies, suppliers, and partners to support campaign delivery.
• Drive continuous improvement by reviewing marketing processes, introducing best practice, and championing innovation.
• Provide clear recommendations and performance insights to senior stakeholders to help shape future marketing activity.
• Support budget planning and ensure campaign spend is managed effectively against business objectives.

The successful candidate will:

• Have significant experience within campaign marketing, integrated marketing, or customer engagement roles.
• Demonstrate a proven track record of developing and delivering successful omnichannel marketing campaigns.
• Have strong knowledge of CRM, customer lifecycle marketing, digital marketing, and customer engagement strategies.
• Be highly analytical, with experience using campaign performance data to drive decision-making and optimisation.
• Have strong commercial awareness with the ability to balance customer needs and business objectives.
• Demonstrate excellent organisation, prioritisation, and project management skills.
• Be proactive, solutions-focused, and comfortable working autonomously in a fast-paced environment.
• Experience within retail, consumer, ecommerce, or other customer-focused sectors would be highly advantageous.

In return you will receive:

• A competitive salary plus hybrid working, excellent benefits, and the opportunity to join a successful and growing organisation where you'll have genuine influence over marketing strategy, campaign performance, and customer engagement.