Senior Marketing Manager

Confidential; Coventry; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

International travel opportunities

Bonus

Excellent benefits

Job summary

Confidential is seeking a Senior Marketing Manager to lead multi-channel campaigns across email, CRM, web, and SEO, driving performance and ROI.

You will mentor a junior team, collaborate with external agencies, and use AI tools to streamline content and analytics. The role offers hybrid working and international travel.

Qualifications

• Strong background in digital and performance marketing across channels.
• Experience mentoring junior team members; commercially aware and results-driven.
• Ability to work in fast-paced environment and take ownership of work.

Responsibilities

• Take full ownership of multi-channel marketing campaigns, from planning to execution and post-analysis.
• Drive targeted email marketing with segmentation, automation, and performance tracking.
• Oversee website and landing pages for clear messaging and conversion optimization.
• Develop and implement SEO initiatives to boost organic visibility and traffic.
• Collaborate with CRM systems to manage customer databases, leads and retention.
• Manage marketing budgets to maximise ROI and optimise spend.
• Collaborate with agencies and media contacts to extend reach and impact.
• Analyse campaign data to identify trends and opportunities for improvement.
• Lead and mentor a junior team member, providing direction and feedback.
• Utilise AI tools to streamline workflows and improve content creation.

Skills

Digital marketing

Performance marketing

Email marketing

SEO

CRM systems

Analytics tools

Budget management

Team leadership

Tools

AI tools

CRM platforms

Web analytics

Job description

Are you ready to take the next step in your marketing career?

Do you have strong experience across digital campaigns and performance marketing?

Are you confident managing end-to-end marketing strategies and leading campaign delivery?

If you can answer yes to the above questions, then this could be the PERFECT role for you!

Reed Marketing & Creative are currently partnered with a rapidly growing international events business, who are looking for a Senior Marketing Manager to join their high-performing marketing team.

Key Responsibilities

• Take full ownership of multi-channel marketing campaigns, from initial planning through to execution and post-campaign analysis.
• Drive targeted email marketing activity, including segmentation, automation, and performance tracking to maximise engagement and conversions.
• Oversee website and landing page content, ensuring messaging is clear, engaging, and optimised for conversion.
• Develop and implement SEO initiatives to improve organic visibility and traffic performance.
• Work closely with CRM systems to manage and grow customer databases, supporting lead generation and retention strategies.
• Manage marketing budgets effectively, ensuring strong ROI and continuous optimisation of spend.
• Collaborate with external partners, agencies, and media contacts to extend campaign reach and impact.
• Analyse campaign data regularly, identifying trends and opportunities to improve performance.
• Lead and support a junior team member, providing direction, feedback, and ongoing development.
• Utilise AI tools and technology to streamline workflows, enhance content creation, and improve overall efficiency.

The successful candidate will:

• Have a strong background in digital and performance marketing, with experience delivering integrated campaigns across multiple channels. You will be confident working with email marketing, CRM systems, website management , AI (ChatGPT, Claude, or equivalent) and analytics tools.
• Previous experience mentoring or managing junior team members is highly desirable. You will be commercially aware, results-driven, and comfortable working in a fast-paced environment where you can take full ownership of your work.
• Strong organisational skills, attention to detail, and the ability to work towards deadlines are essential. Experience within events or exhibitions would be advantageous but not essential.

In return you will receive:

A competitive salary depending on experience + bonus + excellent benefits + hybrid working + international travel opportunities