Marketing Business Partner

PortmanDentex; Prestbury; On-site; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Bonus scheme

25 days annual leave

Special days off

Life assurance

Contributory pension

Health and wellbeing benefits

Job summary

PortmanDentex is seeking a Marketing Business Partner to drive growth across a portfolio of practices by delivering targeted marketing plans and local campaigns. You will work closely with Operations, Clinical leaders and the broader Marketing team to boost patient acquisition and improve commercial performance.

The role requires 2+ years in multisite marketing, strong data analysis, and experience managing agency relationships.

Qualifications

• 2+ years of experience in multisite or matrix organisations, ideally in marketing, campaign management, consulting, or account management.
• Strong commercial, analytical and problem-solving skills.
• Experience interpreting data and turning insight into action.
• Excellent organisational and stakeholder management skills.
• Understanding of digital marketing including PPC, social media and campaign performance.
• Experience managing agency or supplier relationships.
• Multi-site healthcare or consumer-facing experience desirable.

Responsibilities

• Develop and deliver practice marketing plans aligned to business objectives.
• Use performance data and local insight to identify priorities and opportunities.
• Support demand-challenged and business-critical practices with targeted marketing activity.
• Monitor performance and make recommendations to improve results.
• Plan and deliver local, regional and treatment-led campaigns.
• Coordinate activity across digital, creative and agency partners.
• Deliver campaigns on time, within budget and focused on ROI.
• Track and report on campaign performance and outcomes.
• Build strong relationships with Operations Managers, Practice Managers and Clinical leaders.
• Provide clear marketing recommendations based on insight and data.
• Share best practice and support adoption of marketing initiatives.
• Help practices understand and implement effective marketing activity.
• Deliver training and guidance on marketing tools, campaigns and best practice.
• Work with Marketing Advisors to ensure appropriate support is provided across the estate.
• Ensure all activity complies with brand and regulatory requirements.
• Report on performance, successes, risks and opportunities.
• Identify ways to improve marketing effectiveness and efficiency.
• Growth in new patient enquiries and acquisition.
• Improved practice performance.
• Successful delivery of marketing campaigns.
• Demonstrable return on marketing investment.

Skills

Marketing planning

Campaign management

Analytical

Stakeholder management

Digital marketing

Agency management

Multi-site experience

Education

Marketing degree

Job description

• PortmanDentex Location: The Port - Cheltenham
• Vacancy Type: Central Functions
• Department: Marketing

Company Description

PortmanDentex is one of the largest dental groups in the UK & Ireland - we are here to reimagine group dentistry and wellness.

Our values are based on celebrating individuality, aiming higher and growing together – these values bind us together and sit at the heart of everything we do. Without them, we wouldn't have the caring, rewarding and inspiring culture we've carefully cultivated. One that enables happier and healthier futures for all our clinicians, colleagues and patients.

Job Description

Role Purpose

The Marketing Business Partner supports growth across a portfolio of practices by delivering targeted marketing plans, campaigns and local activity aligned to business priorities. Working closely with Operations, Clinical leaders and the wider Marketing team, the role focuses on driving patient acquisition, supporting demand‑challenged practices and improving commercial performance.

Key Responsibilities

Marketing planning and performance

• Develop and deliver practice marketing plans aligned to business objectives.
• Use performance data and local insight to identify priorities and opportunities.
• Support demand‑challenged and business‑critical practices with targeted marketing activity.
• Monitor performance and make recommendations to improve results.
• Plan and deliver local, regional and treatment‑led campaigns.
• Coordinate activity across digital, creative and agency partners.
• Deliver campaigns on time, within budget and focused on ROI.
• Track and report on campaign performance and outcomes.
• Build strong relationships with Operations Managers, Practice Managers and Clinical leaders.
• Provide clear marketing recommendations based on insight and data.
• Share best practice and support adoption of marketing initiatives.

Practice support

• Help practices understand and implement effective marketing activity.
• Deliver training and guidance on marketing tools, campaigns and best practice.
• Work with Marketing Advisors to ensure appropriate support is provided across the estate.

Governance and reporting

• Ensure all activity complies with brand and regulatory requirements.
• Report on performance, successes, risks and opportunities.
• Identify ways to improve marketing effectiveness and efficiency.

Success Measures

• Growth in new patient enquiries and acquisition.
• Improved practice performance.
• Successful delivery of marketing campaigns.
• Demonstrable return on marketing investment

Skills and Experience

• 2+ years’ experience in a multisite or matrix organisation, ideally in marketing, campaign management, consulting, or account management.
• Strong commercial, analytical and problem‑solving skills.
• Experience interpreting data and turning insight into action.
• Excellent organisational and stakeholder management skills.
• Understanding of digital marketing, including PPC, social media and campaign performance.
• Experience managing agency or supplier relationships.
• Multi‑site, healthcare or consumer‑facing experience desirable.

Qualifications

• Degree (or equivalent experience) in Marketing, Communications, Business, or similar field preferred.
• Professional marketing training or certificates (CIM, digital marketing courses) desirable but not essential.

Additional Information

At PortmanDentex, you’ll be part of aninclusive, collaborative teamenvironment where your development and potential are encouraged, and your new ideas and innovative approaches are welcomed.

Hybrid working looks like Monday and Wednesday in Cheltenham office and Tuesday, Thursday and Friday at home at home.

In addition to a competitive salary, our benefits package includes:

• Bonus schemewhich recognises our combined contribution
• 25 days of annual leave plus bank holidays,special days off (such as your birthday), and the opportunity to purchase up to3 additional annual leave days
• Enhanced maternity and paternity leave
• Life assuranceandcontributory pensionscheme
• Health and Wellbeing benefits, including anexpensed dental check-up and hygienist appointment per year, confidential helpline and counselling services, and access to a 24/7 GP service

We are an equal opportunity employer and value diversity, equity and inclusion in our workplace. We are committed to creating an environment of mutual respect and are dedicated to providing equal employment opportunities regardless of race, religion or belief, sex, sexual orientation, gender reassignment, pregnancy or maternity, marital or civil partner status, disability, age, or nationality.