Marketing Business Analyst

AXA GROUP; Wells; Hybrid; GBP 42,000 - 62,000; Full time

Job summary

AXA Health, part of AXA Group, seeks a Marketing and Operations Business Analyst on a 6-month fixed-term contract in the United Kingdom. You will support delivery of marketing strategy, work with marketing, IT, business and change teams, and translate requirements into detailed user stories and acceptance criteria.

The role emphasizes cross-functional collaboration, insights-driven decision making, and stakeholder engagement.

Qualifications

• Business analysis experience across campaign, new product launches and communications within Marketing.
• Use of insights and metrics to act on learnings.
• Knowledge of document configuration and stakeholder management.
• Excellent storytelling and ability to engage diverse stakeholders.
• Experience in a regulated environment is preferred.

Responsibilities

• Support delivery of team priorities and projects.
• Lead in-depth technical and business analysis with IT and Change teams.
• Provide detailed user stories and acceptance criteria.
• Ensure consistency across the Marketing BA community.
• Day-to-day management of marketing reporting and analytics.

Skills

Business analysis

Campaign analytics

Stakeholder management

Documentation

Regulated environment

Storytelling

Presentations

Job description

About AXA:

AXA is a global leader in insurance and financial services, dedicated to helping customers protect what matters most to them. As the sixth-largest insurance company in the world, we provide a wide range of services, including health, car, home, and business insurance. We support millions of customers worldwide, helping them navigate life's uncertainties with confidence.

AXA Health supports members to put their health first, from individuals to huge corporates, with fast access to diagnosis and treatment when they need it.

Job overview:

You’ll support the delivery of our strategy in AXA Health’s Marketing and Operations team. This is a 6-month fixed-term contract. You’ll work across Marketing, business and technical teams to ensure outcomes are understood and requirements captured to deliver improvements to marketing strategy, initiatives and projects.

Key responsibilities:

• Support delivery of team priorities and projects.
• Ensure best practice and consistency across the Marketing Business Analyst community.
• Spend time with IT, Business and Change teams to understand their processes and systems.
• Lead in-depth technical and business analysis.
• Provide detailed user stories and acceptance criteria.
• Work collaboratively with Developers, Testers and Technology and Strategy leads.
• Point of contact for colleagues, providing day-to-day management of marketing reporting and analytics.

Work arrangements:

At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You’ll work at least two days a week (40%) away from home, moving to three days a week (60%) from December 2026. Away from home means attending the office, visiting clients or attending industry events. We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.

Your skills & experience:

• Business analysis experience across campaign, new product launches and communications, within a Marketing function is essential.
• Use of insights and metrics to act and do things differently.
• Knowledge of document configuration.
• Presentation and stakeholder management skills.
Solid commercial understanding.
• Excellent storyteller and able to engage a diverse group of stakeholders.
• Experience of working within a regulated environment preferred.

Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.

As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre‑employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.

We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long‑term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge.

We encourage you to apply for this opportunity as soon as possible, as we may close this advert earlier than the listed closing date.

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