Marketing Automation Specialist

Pontoon; Nottingham; Remote; GBP 35,000 - 40,000; Full time

Job summary

A leading recruitment firm is seeking a Marketing Automation Specialist to design and execute email campaigns and optimize lead generation. The ideal candidate will have proven experience with Pardot, Marketing Cloud, and Salesforce CRM integration. This role is primarily remote but requires occasional travel. The position offers a salary of £35K - £40K depending on experience.

Qualifications

• Established experience in marketing automation, preferably in a B2B or recruitment context.
• Expertise with Pardot and Marketing Cloud.
• Strong understanding of Salesforce CRM integration and campaign analytics.
• Skilled in HTML/CSS for email and landing page customization.
• Ability to turn data into actionable insights.
• Excellent project management skills with attention to detail.

Responsibilities

• Create and deploy email campaigns using Pardot and Marketing Cloud.
• Develop landing pages and content that convert leads.
• Manage data hygiene and analyze performance metrics.
• Implement A/B testing to refine marketing campaigns.
• Ensure compliance with data privacy regulations.

Skills

Marketing automation experience

Pardot expertise

Salesforce CRM understanding

HTML/CSS skills

Project management

Analytical mindset

Tools

Pardot

Marketing Cloud

Job description

Overview

Job Title: Marketing Automation Specialist
Location: Primarily Remote with Occasional Travel
Salary: £35K - £40K DOE

What You\u2019ll Be Doing

• Design & Execute Campaigns: Create and deploy sophisticated email campaigns and nurture streams using Pardot and Marketing Cloud.
• Optimise Lead Generation: Develop dynamic landing pages, forms, and content that convert leads into loyal customers.
• Data-Driven Strategy: Manage segmentation, ensure data hygiene, and analyze performance metrics to drive smarter marketing decisions.
• Continuous Improvement: Implement A/B testing and use performance analytics to refine campaigns and boost engagement.
• Ensure Compliance: Uphold best practices in data privacy and campaign quality (GDPR, CAN-SPAM, etc.).

About You

• You bring established experience in marketing automation, preferably in a B2B or recruitment context.
• You have proven expertise with Pardot and Marketing Cloud.
• You possess a strong understanding of Salesforce CRM integration and campaign analytics.
• You are skilled in HTML/CSS for email and landing page customization.
• Your analytical mindset allows you to turn data into actionable insights.
• You excel in project management with a keen attention to detail.

Bonus Points

• Salesforce Pardot Certification
• Salesforce Marketing Cloud Certification

Why Choose Us

Join us at an exciting time as we strive to make the future work for everyone! As part of our organization, you\u2019ll be part of a united team of over 30,000 colleagues across 60 countries. We believe in Courage, Collaboration, Customer at the Heart, Inclusion, and Passion in everything we do.

Growth and Development

Here, you\u2019ll have endless opportunities to grow across various roles within our extensive portfolio. We empower you to work efficiently while achieving a healthy balance between work and life. With world-class resources for upskilling and development, you can satisfy your curiosity and share your knowledge to grow together.

Our Interview Process

Expect a two-stage interview process:

1. Stage One: Face-to-face interview with competency-based questions and a technical task.
2. Stage Two: Virtual interview with senior stakeholders.

Inclusion

We believe in talent, not labels. Our culture fosters belonging and purpose, ensuring everyone can thrive and feel engaged. We are proud to be an Equal Opportunity Employer, committed to equity, inclusion, and diversity.

Accommodations

We are dedicated to providing an inclusive and accessible recruitment process for all candidates. If you need any accommodations or support due to a disability or special circumstances, please let us know. We will work with you to ensure your needs are met throughout the hiring process.

Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you