Marketing Automation Manager

Royal Bank of Canada>; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Join a leading financial institution as a Marketing Automation Manager, focusing on delivering targeted email communications to Wealth Management clients. You will leverage expertise in Salesforce Marketing Cloud and work closely with stakeholders to enhance client engagement and marketing performance. This role supports innovative strategies in a dynamic environment, ensuring compliance with marketing automation best practices.

Benefits

Comprehensive Total Rewards Program

Opportunities for professional development

Dynamic and collaborative work environment

Qualifications

• Experience with Salesforce Marketing Cloud and Journey Builder.
• Understanding of CASL/CAN-SPAM/GDPR requirements.
• Experience in HTML development and APIs.

Responsibilities

• Manage email communications for Wealth Management clients.
• Implement and maintain Marketing Cloud technologies with stakeholders.
• Edit and QA email templates for delivery.

Skills

Digital Marketing

Email Development

Communication

Detail-Oriented

A/B Testing

Job description

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The Marketing Automation Manager will act as a subject matter expert to ensure end-to-end delivery of email communication to Wealth Management clients and advisors. They will help implement Salesforce Marketing Cloud technologies within Wealth Management at RBC, working with internal stakeholders to ensure the successful adoption and execution of the platform.

The successful candidate will maintain a campaign calendar and work with internal stakeholders to gather requirements, develop templates, filter audiences and deploy messages within the Salesforce Marketing Cloud ecosystem. The role requires an understanding of marketing automation best practices including GDPR laws, Journey Builder and Cloud Pages.

The role is accountable to the Senior Manager, Digital Marketing Technology. You will manage relationships with marketing partners and deliver a high level of business performance, employee engagement, and a superior client experience.

What will you do?

• Edit and QA email templates with dynamic content ensuring they render correct across defined email providers and devices
• Familiarity with APIs and triggered sends to deploy
• Build and edit Cloud hosted landing pages with AMPscript and Smart Capture functionality
• Build and execute Journey Builder activities and associated automations
• Segment audiences in data extensions using AMPscript
• Schedule and deploy email campaigns and journeys
• Maintain reporting metrics and dashboards
• Maintain a campaign calendar with stakeholders
• Troubleshoot ad-hoc deliverability issues
• Maintain and troubleshoot Cloud Connections from Marketing to Sales Cloud, managing data in synchronized data extensions.
• Contribute to the development of documentation
• Effectively communicate and build rapport with team members, stakeholder and business partners using a variety of techniques and collaboration from initiation to close. Resolve conflict and issues of medium complexity and escalate others as appropriate.

What do you need to succeed?

Must-have

• Proven experience in Salesforce Marketing Cloud, especially Journey Builder and Cloud Connector
• Experience with email development using HTML and ampscript
• Understanding of CASL/CAN-SPAM/GDPR requirements
• Experience with HTML development, APIs, SQL
• Familiarity with Server Configuration (DNS, SSL)

Nice to have

• Salesforce Marketing Cloud certifications (e.q. Email Specialist, Developer, Consultant and/or Administrator)
• Familiarity with other Salesforce Clouds such as Service Cloud, Commerce Cloud, etc.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Agency Notice

RBC Group does not accept agency resumés. Please do not forward resumés to our employees, nor any other company location. RBC Group only pay fees to agencies where they have entered into a prior agreement to do so and in any event do not pay fees related to unsolicited resumés. Please contact the Recruitment function for additio nal details.

#LI-SS2

Job Skills

A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Job Summary

Job Description

What is the opportunity?

The Marketing Automation Manager will act as a subject matter expert to ensure end-to-end delivery of email communication to Wealth Management clients and advisors. They will help implement Salesforce Marketing Cloud technologies within Wealth Management at RBC, working with internal stakeholders to ensure the successful adoption and execution of the platform.

The successful candidate will maintain a campaign calendar and work with internal stakeholders to gather requirements, develop templates, filter audiences and deploy messages within the Salesforce Marketing Cloud ecosystem. The role requires an understanding of marketing automation best practices including GDPR laws, Journey Builder and Cloud Pages.

The role is accountable to the Senior Manager, Digital Marketing Technology. You will manage relationships with marketing partners and deliver a high level of business performance, employee engagement, and a superior client experience.

What will you do?

• Edit and QA email templates with dynamic content ensuring they render correct across defined email providers and devices
• Familiarity with APIs and triggered sends to deploy
• Build and edit Cloud hosted landing pages with AMPscript and Smart Capture functionality
• Build and execute Journey Builder activities and associated automations
• Segment audiences in data extensions using AMPscript
• Schedule and deploy email campaigns and journeys
• Maintain reporting metrics and dashboards
• Maintain a campaign calendar with stakeholders
• Troubleshoot ad-hoc deliverability issues
• Maintain and troubleshoot Cloud Connections from Marketing to Sales Cloud, managing data in synchronized data extensions.
• Contribute to the development of documentation
• Effectively communicate and build rapport with team members, stakeholder and business partners using a variety of techniques and collaboration from initiation to close. Resolve conflict and issues of medium complexity and escalate others as appropriate.

What do you need to succeed?

Must-have

• Proven experience in Salesforce Marketing Cloud, especially Journey Builder and Cloud Connector
• Experience with email development using HTML and ampscript
• Understanding of CASL/CAN-SPAM/GDPR requirements
• Experience with HTML development, APIs, SQL
• Familiarity with Server Configuration (DNS, SSL)

Nice to have

• Salesforce Marketing Cloud certifications (e.q. Email Specialist, Developer, Consultant and/or Administrator)
• Familiarity in web programming (e.g. HTML, CSS, XML, Javascript)
• Familiarity with other Salesforce Clouds such as Service Cloud, Commerce Cloud, etc.

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Agency Notice

RBC Group does not accept agency resumés. Please do not forward resumés to our employees, nor any other company location. RBC Group only pay fees to agencies where they have entered into a prior agreement to do so and in any event do not pay fees related to unsolicited resumés. Please contact the Recruitment function for additio nal details.

#LI-SS2

Job Skills

A/B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Additional Job Details

Address:

100 BISHOPSGATE:LONDON

City:

London

Country:

United Kingdom

Work hours/week:

35

Employment Type:

Full time

Platform:

WEALTH MANAGEMENT

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-06-04

Application Deadline:

2025-06-23

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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