Marketing Automation Manager

COREcruitment; London; On-site; GBP 60,000; Full time

Job summary

A leading healthcare group in Central London is seeking a Marketing Automation Manager to enhance patient engagement through strategic digital marketing. The candidate will utilize tools like HubSpot and Google Ads to develop effective marketing campaigns tailored to the health sector. Key responsibilities include campaign management, analytical reporting, and collaboration across teams. This position requires strong project management skills and a proven track record in marketing automation.

Qualifications

• 3+ years of experience in marketing automation, preferably in healthcare.
• Experience managing campaigns with budgets over £25K.
• Strong proficiency in building workflows and lead nurturing sequences.

Responsibilities

• Manage the organization's Google Ads account, including campaigns and budgets.
• Develop, implement, and optimize marketing campaigns.
• Drive patient acquisition and retention through effective digital strategies.

Skills

Marketing Automation

Analytical Skills

Project Management

Creativity

Communication

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Google Ads

Job description

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We are seeking a highly skilled and experienced Marketing Automation Manager to join a dynamic team at a leading healthcare group in Central London. The ideal candidate will have significant expertise in using HubSpot and other marketing automation tools to develop, implement, and optimize marketing campaigns aimed at attracting and engaging users to convert to patients. This role will play a crucial part in driving patient acquisition, retention, and overall practice growth through effective digital marketing strategies tailored to the unique needs of our target audience in the health sector. Crucially, this role will take ownership of the organisation's Google Ads account, managing the company’s campaigns and budgets.

About you:

• Bachelor's degree in Marketing or related field.
• Proven experience (3+ years) in marketing automation, preferably in a healthcare or women's health setting.
• Proficiency and demonstrable experience in marketing automation platforms, particularly HubSpot, including building workflows, email campaigns, and lead nurturing sequences.
• Proficiency in using Google Ads is a must. This includes understanding campaign setup, ad groups, keywords, bids and bidding strategies, and budget management. Familiarity with the platform's features, such as the Keyword Planner and the use of extensions also important. Must have proven track record in managing campaigns with monthly budget of in excess of £25K
• Strong analytical skills with the ability to interpret data and derive actionable insights to optimize marketing performance.
• Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills, with a focus on innovation and continuous improvement.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts clearly and concisely.

Due to high numbers of applicants, we aren’t always able to provide feedback, if you do not hear from us in 2 weeks’ time, please assume you have not been successful. However, don’t hesitate to get in touch!

Role: Marketing Automation Manager

Location: London

Salary: Up to £60,000

We are seeking a highly skilled and experienced Marketing Automation Manager to join a dynamic team at a leading healthcare group in Central London. The ideal candidate will have significant expertise in using HubSpot and other marketing automation tools to develop, implement, and optimize marketing campaigns aimed at attracting and engaging users to convert to patients. This role will play a crucial part in driving patient acquisition, retention, and overall practice growth through effective digital marketing strategies tailored to the unique needs of our target audience in the health sector. Crucially, this role will take ownership of the organisation's Google Ads account, managing the company’s campaigns and budgets.

About you:

• Bachelor's degree in Marketing or related field.
• Proven experience (3+ years) in marketing automation, preferably in a healthcare or women's health setting.
• Proficiency and demonstrable experience in marketing automation platforms, particularly HubSpot, including building workflows, email campaigns, and lead nurturing sequences.
• Proficiency in using Google Ads is a must. This includes understanding campaign setup, ad groups, keywords, bids and bidding strategies, and budget management. Familiarity with the platform's features, such as the Keyword Planner and the use of extensions also important. Must have proven track record in managing campaigns with monthly budget of in excess of £25K
• Strong analytical skills with the ability to interpret data and derive actionable insights to optimize marketing performance.
• Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
• Creative thinking and problem-solving skills, with a focus on innovation and continuous improvement.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts clearly and concisely.

Due to high numbers of applicants, we aren’t always able to provide feedback, if you do not hear from us in 2 weeks’ time, please assume you have not been successful. However, don’t hesitate to get in touch!