Marketing Automation Lead

South West Water; Exeter; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Competitive Salary

Bonus Scheme

Pension Scheme

Healthcare Benefits

Professional Development

Employee Discounts

Generous Annual Leave

Job summary

South West Water invites a skilled Marketing Automation Lead to own and optimise customer communications across Salesforce Marketing Cloud, driving personalised journeys and high-impact email campaigns in a UK setting.

You will develop HTML email content, collaborate with digital teams, and use analytics tools to improve performance. Expect opportunities for progression, competitive salary and a strong benefits package.

Qualifications

• Extensive experience with Salesforce Marketing Cloud and email automation.
• Proven ability to design end-to-end email campaigns and customer journeys.
• Strong HTML email development skills.
• Experience with analytics and reporting tools to improve campaigns.
• Excellent stakeholder management and communication skills.
• Knowledge of CSS, JavaScript, CMS platforms (e.g., Optimizely) and SQL is advantageous.
• Salesforce Trailhead certification/experience desirable.
• Degree educated or equivalent relevant experience.
• Manager-level capability with at least 5 years' relevant experience.

Responsibilities

• Lead the delivery of marketing automation campaigns within Salesforce Marketing Cloud.
• Design and build personalised, triggered customer journeys and communications.
• Develop and maintain HTML email content and templates.
• Analyse campaign performance and identify opportunities for continuous optimisation.
• Partner with Digital and wider business stakeholders to deliver customer-focused communications.
• Support audience segmentation, testing and conversion rate optimisation activity.
• Drive digital adoption, including MyAccount and eBilling growth.
• Deliver accurate reporting through Power BI and Looker Studio.

Skills

Salesforce Marketing Cloud

Email automation

HTML email development

Analytics & reporting tools

Stakeholder management

CSS/JavaScript/SQL knowledge

Salesforce Trailhead certification

Experience and leadership (5+ years)

Education

Degree educated or equivalent relevant experience

Tools

Power BI

Looker Studio

Job description

Powered by Water, Driven by Purpose South West Water keeps the South West flowing with safe, reliable drinking water and wastewater services across some of the UK’s most stunning landscapes.

We’re proud to be part of Pennon Group, a leader in the UK water sector, working towards a greener future. Our goals? As well as lowering our carbon footprint, we’re working with partners to plant 300,000 trees, restore peatlands and supporting farmers and landowners to improve water quality and wildlife.

Whether you’re starting out or seeking a new challenge, our scale and ambition create opportunities for you to shape your own career.

Marketing Automation Lead

We're looking for an experienced Marketing Automation Lead to create, develop and optimise automated customer communications that improve customer experience and drive digital adoption.

You’ll take end-to-end ownership of Salesforce Marketing Cloud campaigns, delivering personalised, triggered and multi-channel communications that support business objectives and improve customer outcomes.

Key Responsibilities

• Lead the delivery of marketing automation campaigns within Salesforce Marketing Cloud.
• Design and build personalised, triggered customer journeys and communications.
• Develop and maintain HTML email content and templates.
• Analyse campaign performance and identify opportunities for continuous optimisation.
• Partner with Digital and wider business stakeholders to deliver customer-focused communications.
• Support audience segmentation, testing and conversion rate optimisation activity.
• Drive digital adoption, including MyAccount and eBilling growth.
• Deliver accurate reporting through tools including Power BI and Looker Studio.

About You

• Highly experienced in Salesforce Marketing Cloud, particularly email automation.
• Proven track record of delivering end-to-end email campaigns and customer journeys.
• Strong HTML email development skills.
• Experience using analytics and reporting tools to measure and improve campaign performance.
• Excellent stakeholder management and communication skills.
• Knowledge of CSS, JavaScript, CMS platforms (such as Optimizely) and SQL would be advantageous.
• Salesforce Trailhead certification/experience desirable.
• Degree educated or equivalent relevant experience.
• Manager-level capability with at least 5 years' relevant experience.

We believe in rewarding our people for their hard work and dedication. As our Marketing Automation Lead you’ll enjoy:

• Competitive Salary – Based on experience and skills
• Bonus Scheme – Rewarding your performance
• Pension Scheme – Helping you plan for your future
• Healthcare Benefits – Access to employee assistance programs
• Professional Development – Support for career growth with training opportunities
• Employee Discounts – On various products and services
• Generous Annual Leave – Take time to recharge with our holiday entitlement

Additional Information

• Participation in a standby rota is required as part of this role.

Closing Date: 15th September 2026

We may close this vacancy early if we receive a high volume of applications.

Please note that the successful candidate will be subject to a mandatory DBS check as part of the onboarding process.

Be yourself, we like it that way.

Together, we will build a culture of belonging, where inclusion is instinctive. Diversity is our strength and a reflection of our communities. We care, we value everyone, we celebrate uniqueness.

Our core values, which are essential to our success, are:

Be Rock Solid

Build trust and be trusted. Be the one we all look to and can depend on.

Be You

We want you to bring your best everyday. Be yourself and make your mark in your individual way.

Be the Future

Embrace change. Drive Progress. Own the challenge.