Salesforce Marketing Cloud Manager

Radius; Crewe; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Bonus

Pension

Life assurance

EV scheme

Employee assistance programme

Wellness benefits

Cycle to work

Free breakfast

Free gym access

Job summary

Radius is seeking a Salesforce Marketing Cloud Manager to own the platform end-to-end from our Crewe campus. You will design and optimise journeys, work with data science and CRM teams to build audiences, and drive business outcomes across markets.

This office-based role requires hands-on ownership, strong data skills, and the ability to mentor a Junior Marketing Cloud Developer while improving governance and tooling across the business.

Qualifications

• Hands-on ownership experience with Salesforce Marketing Cloud.
• Experience managing Data Extensions in Email Studio.
• Experience creating user journeys in Journey Builder with multi-market logic.
• Experience in Content Builder – end-to-end email creation.
• Confidence writing T-SQL queries and AMPscript personalization.
• Understanding of email deliverability fundamentals.
• Experience mentoring a teammate is desirable.

Responsibilities

• Own and administer Salesforce Marketing Cloud end-to-end.
• Design, build and optimise customer journeys across markets and units.
• Collaborate with data science and CRM teams to power campaigns.
• Write T-SQL queries for audience selection and AMPscript personalization.
• Own reporting on campaign and journey performance with dashboards.
• Manage email deliverability and sender reputation.
• Govern Salesforce email templates across the business.
• Evaluate third-party vendors and tools that support the platform.
• Collaborate with design, comms, data and pricing teams.
• Mentor a Junior Marketing Cloud Developer.

Skills

Data analysis

Ownership mindset

Mentoring

Tools

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Content Builder

T-SQL

AMPscript

HTML/CSS

Job description

The Salesforce Marketing Cloud Manager role is very important to us.

It represents an excellent opportunity for someone looking to take ownership of a mature, high-impact platform and make it their own.

You will work in our central Marketing Communications team, owning the Salesforce Marketing Cloud platform end-to-end and building the automated journeys and campaigns that connect our customer data to real business outcomes, from acquisition through to retention.

You will be responsible for analysing data to track campaign and journey performance and turning that into clear, actionable recommendations, so a strong grasp of data and Salesforce products is essential.

Our work with Marketing Cloud is at a mature stage, spanning multiple Business Units and international markets, but there is still plenty more to build. In this role, you'll have real scope to shape how the platform is used across the wider business, not just execute within it. In-person collaboration is very important to us.

This is an office-based role, working Monday to Friday from our Radius Campus head office in Crewe, Cheshire. The onsite facilities are excellent, including gym, changing rooms, café, barista bar, and multiple breakout areas.

What you'll be doing…

• Own and administer Salesforce Marketing Cloud end-to-end, including Journey Builder, Automation Studio, Email Studio and Content Builder
• Design, build and optimise customer journeys across multiple markets and Business Units, including complex journey logic such as decision splits, triggers, suppression and re-entry rules
• Work closely with data science and Salesforce CRM teams to build and maintain the audiences (Data Extensions) that power our campaigns and journeys
• Write T-SQL queries for audience selection and use AMPscript to personalise sends, with a good understanding of the underlying CRM database
• Own reporting on campaign and journey performance, building and maintaining dashboards, and recommending improvements based on what the data shows
• Manage email deliverability and sender reputation, including domain authentication and monitoring for delivery issues
• Own the governance and deployment process for Salesforce email templates across the business
• Evaluate and manage the third-party vendors and tools that support the platform
• Collaborate with other team members, including the design, comms, data and pricing teams
• Manage and mentor a Junior Marketing Cloud Developer, supporting their development and reviewing their delivery

What we're looking for...

• Genuine hands-on ownership experience with Salesforce Marketing Cloud, ideally as the person responsible for the platform rather than one user of it within a wider marketing role
• Experience creating and managing Data Extensions in Email Studio, ideally including multi-Business-Unit environments
• Experience creating user journeys in Journey Builder, including end-to-end configuration of more complex, multi-step logic
• Experience in Content Builder – end-to-end creation of a new email message with Content Blocks
• Confidence writing T-SQL queries for audience selection, with a good understanding of the CRM database
• Comfortable with AMPscript personalisation and basic editing of HTML and CSS
• An understanding of email deliverability fundamentals (authentication, sender reputation, feedback loops) is a strong plus
• Experience managing or mentoring another team member is desirable but not essential
• A proactive, ownership mindset – comfortable being the go-to platform expert and driving improvements rather than waiting to be asked

What you can expect from us...

You'll be contributing to vital marketing and CRM initiatives that support our entire global business.

A standout workspace

Based in our purpose-built Radius Campus HQ in Crewe, you'll enjoy:

• Modern, collaborative workspaces
• Onsite gym, café, and barista station
• And yes… Doctor Who themed features throughout the office!

Your impact on Radius will be rewarded with the opportunity to progress your career in many directions.

The development of our people has always been a priority for us. We have established a culture of continuous learning and knowledge-sharing which means our colleagues are constantly exposed to new experiences and ways of working.

Every individual, from entry-level to the senior team, have their own personal development plans with clear routes for progression and regular reviews.

Rewards and benefits

• Performance-based bonus
• Pension
• Life assurance
• Electric Vehicle scheme
• Employee assistance programme
• Wellness and healthcare assistance via 'Help@Hand' by Unum
• Cycle to work' scheme
• Free breakfast daily in the office
• Free gym access at Radius Campus HQ

About Radius…

Driving business forward

Radius offers fuel cards, telematics, vehicle leasing, EV charge points, telecoms and more to businesses globally.

Established in 1990, we're trusted by over 470,000 businesses to help them grow and become more productive.

With over 3000 colleagues across 5 continents, our people are critical to our success as we develop new innovative products across a growing range of businesses.

Our values...

Driven - We are ambitious and tenacious. We constantly strive for more, we look to the future, and we are already working on what's next.

Agile - We are quick to adapt to change. We stay ahead of market trends and create solutions for the future.

Innovative - The status quo is there to be challenged. We are passionate about pushing boundaries and always think bigger.

Inclusive - We know the value of our customers, partners, suppliers and colleagues. We encourage inclusivity and work collaboratively.

We are an equal opportunities employer. We are committed to welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation or socioeconomic background.

We are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you require any adjustments or accommodations at any stage of the process, please let us know, and we will do our best to support you.

We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.