Marketing Associate - Consumer Finance

Defaqto; Farringdon; Hybrid; GBP 32,000 - 45,000; Full time

Job summary

Defaqto is seeking a Marketing Associate to support the development and delivery of integrated campaigns across consumer and aggregator audiences. You will craft engaging content, analyze performance, and collaborate with product, sales and subject-matter experts to bring Defaqto’s propositions to market.

This role offers exposure across channels and stakeholders, balancing consumer-focused and professional audience marketing while growing brand awareness for Star Ratings.

Qualifications

• Hands-on marketer who enjoys creating content, developing campaigns and using insight to improve performance.
• 3-5 years marketing experience in a B2B role.
• Experience delivering marketing campaigns from concept through to execution.
• Strong content creation and copywriting skills.
• Experience creating content across multiple channels and formats.
• Ability to use campaign and audience data to inform marketing decisions.
• Strong organisational and stakeholder management skills.
• Proactive and collaborative approach.
• B2C or B2B2C marketing experience.
• Experience working with consumer brands, comparison websites or financial services organisations.
• Exposure to aggregator or partnership marketing.
• Experience creating both consumer-facing and B2B content.
• Financial services, insurance or personal finance marketing experience.

Responsibilities

• Develop and deliver integrated marketing campaigns across consumer and aggregator audiences.
• Create engaging content including blogs, reports, webinars, social media content and short-form video.
• Produce sales enablement materials to support commercial activity.
• Support the promotion of Defaqto's consumer-facing propositions and campaigns (our Star Ratings).
• Manage and optimise our new B2C website and help deliver activity across the agreed media mix – whether content, partnerships, social, influencers or other channels – to grow consumer understanding of Star Ratings.
• Develop research questionnaires and analyse audience feedback and results.
• Use campaign and audience data to optimise marketing performance.
• Work closely with Product, Sales and Marketing colleagues to support commercial objectives.
• Identify opportunities to grow engagement across consumer and aggregator audiences.
• Contribute new ideas and approaches to support audience growth and brand awareness.

Skills

B2B marketing

Content creation

Campaign management

Copywriting

Analytics

Stakeholder management

Proactive mindset

Tools

CRM systems

Job description

Join a newly created position with the opportunity to shape campaigns, create compelling content and influence the future of consumer-focused marketing at Defaqto.

Role Overview:

As a Marketing Associate, you'll support the development and delivery of integrated marketing campaigns across consumer and aggregator audiences. You'll create engaging content, analyse campaign performance, support research initiatives and work closely with product, sales and subject‑matter experts to bring Defaqto's propositions to market.

This is a varied role offering a unique combination of consumer and professional audience marketing, providing excellent exposure across multiple channels and stakeholders.

About Defaqto

We are one of the UK’s most trusted providers of independent financial information, ratings and market intelligence, helping consumers, advisers and financial institutions make smarter financial decisions. We maintain the UK’s largest financial product database and deliver expert, unbiased product ratings - including our industry‑recognised Star Ratings - which assess product quality across insurance, banking, investments, pensions and more.

What you'll do

• Develop and deliver integrated marketing campaigns across consumer and aggregator audiences
• Create engaging content including blogs, reports, webinars, social media content and short-form video
• Produce sales enablement materials to support commercial activity
• Support the promotion of Defaqto's consumer-facing propositions and campaigns (our Star Ratings)
• Manage and optimise our new B2C website and help deliver activity across the agreed media mix – whether content, partnerships, social, influencers or other channels – to grow consumer understanding of Star Ratings.
• Develop research questionnaires and analyse audience feedback and results
• Use campaign and audience data to optimise marketing performance
• Work closely with Product, Sales and Marketing colleagues to support commercial objectives
• Identify opportunities to grow engagement across consumer and aggregator audiences
• Contribute new ideas and approaches to support audience growth and brand awareness

What you'll need to succeed:

We're looking for a hands‑on marketer who enjoys creating content, developing campaigns and using insight to improve performance.

• Around 3-5 years' marketing experience in a B2B role
• Experience delivering marketing campaigns from concept through to execution
• Strong content creation and copywriting skills
• Experience creating content across multiple channels and formats
• The ability to use campaign and audience data to inform marketing decisions
• Strong organisational and stakeholder management skills
• A proactive and collaborative approach
• B2C or B2B2C marketing experience
• Experience working with consumer brands, comparison websites or financial services organisations
• Exposure to aggregator or partnership marketing
• Experience creating both consumer‑facing and B2B content
• Financial services, insurance or personal finance marketing experience

Your approach to work:

• A proactive attitude, with the ability to own projects from a standing start.
• Humility and ambition in equal measure: willing to get into the detail while keeping one eye on the strategic horizon.

Important to know:

Location:

This is a hybrid working role where you'll spend a minimum of two days a week in our Farringdon office. There will be also be travel to our Haddenham office (Buckinghamshire) to work with other key stakeholders across the business.

Right to Work:

Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.