Marketing Associate – Consumer Finance Campaigns & Content

Defaqto; Farringdon; Hybrid; GBP 32,000 - 45,000; Full time

Job summary

Defaqto is seeking a Marketing Associate to support the development and delivery of integrated campaigns across consumer and aggregator audiences. You will craft engaging content, analyze performance, and collaborate with product, sales and subject-matter experts to bring Defaqto’s propositions to market.

This role offers exposure across channels and stakeholders, balancing consumer-focused and professional audience marketing while growing brand awareness for Star Ratings.

Qualifications

• Hands-on marketer who enjoys creating content, developing campaigns and using insight to improve performance.
• 3-5 years marketing experience in a B2B role.
• Experience delivering marketing campaigns from concept through to execution.
• Strong content creation and copywriting skills.
• Experience creating content across multiple channels and formats.
• Ability to use campaign and audience data to inform marketing decisions.
• Strong organisational and stakeholder management skills.
• Proactive and collaborative approach.
• B2C or B2B2C marketing experience.
• Experience working with consumer brands, comparison websites or financial services organisations.
• Exposure to aggregator or partnership marketing.
• Experience creating both consumer-facing and B2B content.
• Financial services, insurance or personal finance marketing experience.

Responsibilities

• Develop and deliver integrated marketing campaigns across consumer and aggregator audiences.
• Create engaging content including blogs, reports, webinars, social media content and short-form video.
• Produce sales enablement materials to support commercial activity.
• Support the promotion of Defaqto's consumer-facing propositions and campaigns (our Star Ratings).
• Manage and optimise our new B2C website and help deliver activity across the agreed media mix – whether content, partnerships, social, influencers or other channels – to grow consumer understanding of Star Ratings.
• Develop research questionnaires and analyse audience feedback and results.
• Use campaign and audience data to optimise marketing performance.
• Work closely with Product, Sales and Marketing colleagues to support commercial objectives.
• Identify opportunities to grow engagement across consumer and aggregator audiences.
• Contribute new ideas and approaches to support audience growth and brand awareness.

Skills

B2B marketing

Content creation

Campaign management

Copywriting

Analytics

Stakeholder management

Proactive mindset

Tools

CRM systems

Job description

Defaqto is seeking a Marketing Associate to support the development and delivery of integrated campaigns across consumer and aggregator audiences. You will craft engaging content, analyze performance, and collaborate with product, sales and subject-matter experts to bring Defaqto’s propositions to market.

This role offers exposure across channels and stakeholders, balancing consumer-focused and professional audience marketing while growing brand awareness for Star Ratings.