Marketing Executive

Four Squared; City Of London; Hybrid; GBP 30,000 - 35,000; Full time

Benefits offered by this job

Hybrid working

Holiday entitlement

Pension

Private healthcare

Job summary

UK Finance in London is seeking a Marketing Executive to plan and deliver campaigns promoting events, training and development programmes. You will work across email, web and social channels, translating briefs into action and using performance data to improve results.

Hybrid role with 2 days in the office and 3 days remote, 35 hours per week. The team collaborates with marketing, design, digital, and subject matter experts to drive engagement and revenue.

Qualifications

• Minimum two years of experience marketing to professional audiences.
• Experience planning campaigns across channels from brief to evaluation.
• Ability to use campaign data to assess audiences and drive recommendations.
• Strong copywriting and editing skills for diverse audiences.
• Commercial awareness influencing engagement, bookings and revenue.
• Proven ability to manage several projects and stakeholders simultaneously.
• Attention to detail in copy, data, production and approvals.
• Experience with email marketing software, CRM, CMS and analytics tools.
• Excellent communicator able to lead discussions and challenge briefs.

Responsibilities

• Plan and deliver integrated marketing campaigns that meet engagement, booking and revenue targets.
• Translate briefs into campaigns with defined audiences, channels, timelines and success measures.
• Manage campaigns end-to-end, coordinating contributors and approvals.
• Build and send email campaigns with segmentation, testing and scheduling.
• Write engaging copy for email, web, social media and other materials.
• Coordinate digital content with colleagues and promote campaigns via digital channels.
• Use CRM, email, website data to understand audience behavior and improve segmentation.
• Monitor campaign performance and make practical recommendations.
• Support test-and-learn activity across audiences and channels.
• Contribute to monthly marketing reporting with accurate data explanations.

Skills

Campaign planning

Multi-channel campaigns

Copywriting

CRM data usage

Stakeholder management

Attention to detail

Email marketing

DS/DS reporting tools

Education

Marketing degree

Tools

Email marketing software

CRM systems

Content management systems

Reporting tools

Job description

Title: Marketing Executive

Location: London EC2R

Hours of work: 35 hour week - Monday-Friday

Hybrid working: 2 days office/3 days remote

Salary: £30000-35000K

My client is a trade association representing firms across the UK in the banking and financial services sector and are seeking a Marketing Executive to join their team. This is an excellent opportunity for someone looking to further progress their marketing career within a fast-paced, collaborative, and supportive environment.

Job Purpose

We're looking for a commercially minded Marketing Executive to plan and deliver campaigns that promote UK Finance's events, training and professional development programmes. You'll combine audience insight, clear copy and effective multichannel delivery to increase engagement, bookings and revenue.

You’ll take ownership of assigned campaigns from brief to evaluation understanding the audience and commercial objective, developing the plan, coordinating delivery and using performance data to improve future activity.

Your portfolio may include workshops, webinars, conferences, industry dinners, awards and professional qualifications.

This role is based in the Content team and will involve working closely with marketing, design, digital, social media and internal communications colleagues, as well as commercial, membership and subject matter experts.

Key Responsibilities;

Campaign planning and delivery

• Plan and deliver integrated marketing campaigns that support agreed engagement, booking and revenue targets.
• Translate briefs into clear campaign plans, with defined audiences, messages, channels, timelines, measures of success and stakeholder responsibilities.
• Manage assigned campaigns and projects from brief to evaluation, coordinating contributors, approvals and delivery against agreed deadlines.
• Build and deliver email campaigns, including audience segmentation, list selection, testing, quality assurance and scheduling.
• Write and edit accurate, engaging copy for email, web, social media and other campaign materials, adapting the message for different professional audiences.
• Coordinate digital content with colleagues and work with digital and social media teams on publication and promotion.

Audience insight and performance

• Use CRM, email, website and customer data to understand audience behavior, improve segmentation and identify opportunities to increase engagement and conversion.
• Monitor campaign performance, including reach, engagement, bookings and conversion, and turn the findings into practical recommendations.
• Support test-and-learn activity across audiences, messages, channels and timings, applying the results to future campaigns.
• Contribute to monthly marketing reporting, ensuring data is accurate and explaining what the results mean for future activity.

Stakeholder and project management

• Work with commercial colleagues and subject matter experts to shape and promote learning programmes, webinars and industry events.
• Keep stakeholders informed, follow up on actions and raise decisions, risks or delivery issues early.
• Lead project meetings when needed, setting a clear purpose, providing concise updates and agreeing actions and next steps.
• Work across teams to solve problems, improve processes and deliver activity efficiently against agreed priorities.

Experience and Skills

Essential

• At least two years' experience delivering marketing campaigns to professional audiences.
• Experience planning and managing campaigns across multiple channels, from brief through to evaluation.
• Confidence using campaign and customer data to assess audiences, measure performance and make clear, practical recommendations.
• Strong copywriting and editing skills, with the ability to make complex topics clear, accurate and relevant for different audiences.
• Commercial awareness and an understanding of how campaign decisions influence engagement, bookings and revenue.
• Experience managing several projects and stakeholders at the same time, with sound judgement about priorities, deadlines and when to seek a decision.
• Excellent attention to detail across copy, data, campaign production and approvals.
• Experience using email marketing software, CRM systems, content management systems and reporting tools.
• Excellent communicator & confidently, lead productive discussions and challenge a brief constructively.
• Collaborative and practical, building effective working relationships and solving problems constructively.

Desirable

• Experience in financial services, a membership organisation or another regulated or complex sector.
• Experience marketing events, training, professional development or other paid-for services.
• Familiarity with Microsoft Dynamics or ClickDimensions.

Qualifications

A relevant marketing qualification or degree would be welcome, but equivalent practical experience is equally valued. Strong copywriting, data analysis and project management skills are most important for this role.

What we Offer

• Hybrid working model: 2 days office-based, 3 days remote
• 30 days holiday including bank holidays
• Holiday Purchase Scheme
• Contributory pension
• Private Healthcare once probation passed
• Gym membership available
• Supportive, collaborative, and growth-focused team environment