Marketing Associate - Aggregators & Consumers

Fintel; London Borough of Islington; Hybrid; GBP 28,000 - 40,000; Full time

Job summary

Defaqto is seeking a Marketing Associate to support and shape integrated campaigns across consumer and aggregator audiences. You’ll craft engaging content, analyse performance, and collaborate with product, sales and SME teams to bring Defaqto propositions to market.

The role offers exposure across channels and stakeholders, combining consumer and professional marketing in a dynamic environment.

Qualifications

• 3–5 years marketing experience in a B2B role.
• Experience delivering marketing campaigns from concept through to execution.
• Strong content creation and copywriting skills.
• Experience creating content across multiple channels and formats.
• Ability to use campaign and audience data to inform marketing decisions.

Responsibilities

• Develop and deliver integrated marketing campaigns across consumer and aggregator audiences.
• Create engaging content including blogs, reports, webinars, social media content and short-form video.
• Produce sales enablement materials to support commercial activity.
• Support the promotion of Defaqto's consumer-facing propositions and campaigns (our Star Ratings).
• Manage and optimise our new B2C website and help deliver activity across the agreed media mix to grow consumer understanding of Star Ratings.
• Use campaign and audience data to optimise marketing performance.
• Work closely with Product, Sales and Marketing colleagues to support commercial objectives.
• Identify opportunities to grow engagement across consumer and aggregator audiences.

Skills

Content creation

Copywriting

Campaign delivery

Multi-channel marketing

B2B marketing

Data-driven decision making

Job description

Description

Join a newly created position with the opportunity to shape campaigns, create compelling content and influence the future of consumer-focused marketing at Defaqto.

Role Overview:

As a Marketing Associate, you'll support the development and delivery of integrated marketing campaigns across consumer and aggregator audiences. You'll create engaging content, analyse campaign performance, support research initiatives and work closely with product, sales and subject-matter experts to bring Defaqto's propositions to market.

This is a varied role offering a unique combination of consumer and professional audience marketing, providing excellent exposure across multiple channels and stakeholders.

What you'll do

• Develop and deliver integrated marketing campaigns across consumer and aggregator audiences
• Create engaging content including blogs, reports, webinars, social media content and short-form video
• Produce sales enablement materials to support commercial activity
• Support the promotion of Defaqto's consumer-facing propositions and campaigns (our Star Ratings)
• Manage and optimise our new B2C website and help deliver activity across the agreed media mix – whether content, partnerships, social, influencers or other channels – to grow consumer understanding of Star Ratings.
  Develop research questionnaires and analyse audience feedback and results
• Use campaign and audience data to optimise marketing performance
• Work closely with Product, Sales and Marketing colleagues to support commercial objectives
• Identify opportunities to grow engagement across consumer and aggregator audiences
• Contribute new ideas and approaches to support audience growth and brand awareness

What you'll need to succeed:

We're looking for a hands-on marketer who enjoys creating content, developing campaigns and using insight to improve performance.

Essential

• Around 3-5 years' marketing experience in a B2B role
• Experience delivering marketing campaigns from concept through to execution
• Strong content creation and copywriting skills
• Experience creating content across multiple channels and formats
• The ability to use campaign and audience data to inform marketing decisions
• Strong organisational and stakeholder management skills
• A proactive and collaborative approach

Desirable

• B2C or B2B2C marketing experience
• Experience working with consumer brands, comparison websites or financial services organisations
• Exposure to aggregator or partnership marketing
• Experience creating both consumer-facing and B2B content
• Financial services, insurance or personal finance marketing experience

Your approach to work:

• A proactive attitude, with the ability to own projects from a standing start.
• Humility and ambition in equal measure: willing to get into the detail while keeping one eye on the strategic horizon.

Important to know:

Location:

This is a hybrid working role where you'll spend a minimum of two days a week in our Farringdon office. There will be also be travel to our Haddenham office (Buckinghamshire) to work with other key stakeholders across the business.

Right to Work:

Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.

Fintel plc and all the businesses within it adopt a zero-tolerance approach to discrimination on any of the protected grounds in the Equality Act 2010.

We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do.

We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.