Marketing Associate

Confidential; Salford; On-site; GBP 30,000 - 46,000; Full time

Job summary

Confidential is seeking an ambitious Marketing Associate to own and drive brand presence for a fast-growing professional services group in Salford Quays. You will craft compelling B2B content, manage LinkedIn-led campaigns, and coordinate omnichannel initiatives while preparing for a Marketing Manager role as the business scales internationally.

The role focuses on strategic B2B marketing, content development, and commercial impact, with progression into group-wide strategy, budgets, and hiring

Qualifications

• Experience in B2B marketing within professional services, consultancy, or service-based B2B sectors.
• Strong writing abilities turning technical concepts into clear B2B copy.
• Hands-on experience using LinkedIn for B2B lead generation and email marketing tools.
• Ability to manage campaigns across digital, email, design, and print formats.
• Proficient in Canva or Adobe Creative Suite to produce collateral.
• Understanding of marketing analytics, ROI tracking, and impact on sales pipelines.
• Clear desire to progress into a Marketing Manager role over time.

Responsibilities

• Own day-to-day marketing activity across business units, including content creation and coordination.
• Develop content calendars aligned with core commercial objectives.
• Coordinate omnichannel campaigns across digital, email, design, and print materials.
• Support international marketing expansion, including US-market initiatives.
• Monitor performance and report on KPIs to refine strategy with senior leadership.

Skills

B2B Marketing

Copywriting

LinkedIn Marketing

Email Campaigns

Design Tools

Analytics

Career Ambition

Tools

Canva

Adobe Creative Suite

CRM platforms

Google Analytics

Job description

On behalf of our client, a dynamic and fast-growing professional services group based in Salford Quays, we are seeking an ambitious, creative, and commercially driven Marketing Associate.

Our client operates across specialist consultancy sectors, including R&D Tax Relief and Mechanical & Electrical (M&E) consultancy. As they expand their footprint across the UK and launch targeted international growth initiatives (particularly into the US market), they are looking to hire a marketer who can take ownership of their brand presence and quickly step into a leadership role.

This is not a passive, social-media-only role. Our client wants someone who understands how strategic B2 B marketing builds credibility, drives engagement, and directly generates commercial business opportunities.

The Opportunity

Reporting directly to senior leadership, you will take ownership of the day-to-day creation, coordination, and execution of marketing activity across our client's business units.

Importantly, our client has designed this position with clear career progression in mind. They are looking for an individual with the talent and drive to progress into a Marketing Manager position, taking on increased responsibility for group-wide strategy, budget allocation, and future marketing hires as the business expands.

Key Responsibilities

1. 1. Content Creation & Brand Development
   • Produce engaging, commercially focused marketing content tailored to business owners, CFOs, and senior decision-makers.
   • Write and coordinate articles, thought-leadership pieces, case studies, infographics, presentations, newsletters, and promotional collateral.
   • Translate complex technical topics into accessible, compelling messaging.
   • Maintain consistent brand identity, tone of voice, and corporate positioning across all channels.
   • Work alongside internal technical experts to uncover client success stories and industry insights.
2. 2. Social Media & Digital Marketing
   • Take full ownership of our client's social media channels, with a strong focus on LinkedIn for B2 B engagement.
   • Develop structured content calendars aligned with core commercial objectives.
   • Plan and deploy targeted email marketing campaigns and digital outreach initiatives.
   • Support website content management, SEO optimization, and inbound lead generation strategies.
   • Track channel analytics and performance metrics to continually optimize output.
3. 3. Omnichannel Marketing & Campaign Delivery
   • Deliver integrated marketing campaigns across digital, social, email, and traditional print media.
   • Coordinate the design and production of corporate literature, brochures, and event materials.
   • Align marketing activity closely with sales and business development goals.
   • Assist with event marketing, corporate communications, and strategic partnerships.
4. 4. International Market Expansion
   • Support the rollout of marketing campaigns aimed at US-based businesses and international partners.
   • Research overseas market trends, audience personas, and competitive landscapes.
   • Adapt content and brand messaging for foreign target markets.
5. 5. Performance, Reporting & ROI
   • Monitor and report on marketing performance, tracking KPIs like web traffic, engagement, and lead acquisition.
   • Work closely with senior management to refine strategy based on campaign performance data.

Candidate Requirements

Our client is looking for a proactive marketer who combines creative execution with sharp commercial awareness.

Essential Criteria

• B2 B Experience: Demonstrable marketing experience within professional services, corporate consultancy, or service-based B2 B sectors.
• Content & Copywriting: Strong writing abilities with a knack for turning technical concepts into clear B2 B copy.
• Digital & Social Expertise: Hands-on experience using LinkedIn for B2 B lead generation, along with email marketing tools and digital campaigns.
• Omnichannel Delivery: Ability to manage campaigns across digital, email, design, and print formats.
• Design Capability: Experience producing visual content and marketing collateral using tools like Canva or Adobe Creative Suite.
• Commercial Mindset: Understanding of marketing analytics, ROI tracking, and how marketing fuels sales pipelines.
• Career Ambition: Clear desire to progress into a Marketing Manager role over time.

Desirable Criteria

• Prior experience or exposure to R&D Tax Relief, engineering, construction, M&E, or technical consultancy.
• Exposure to UK professional services or US market expansion initiatives.
• Familiarity with CRM systems, marketing automation, Google Analytics, SEO, or LinkedIn Campaign Manager.

Strategic Career Progression

• - Initial Phase (Marketing Associate): Establish a consistent marketing presence, master core messaging, and take charge of content delivery across all active channels.
• - Development Phase (Strategic Ownership): Expand into campaign strategy, market research, brand positioning, and international expansion efforts.
• - Leadership Phase (Marketing Manager): Step into a Marketing Manager role, taking full ownership of group marketing strategy, budgets, and team expansion.

Why Apply Through Us for This Role?

• - Direct Access: Work closely with senior leadership without getting bogged down in corporate red tape.
• - Multi-Sector Exposure: Broaden your portfolio across two high-demand, high-value consultancy sectors.
• - Real Career Track: Join a company that actively wants to fast-track you into a management position.