Marketing Assistant (Content & Social)

Keycraft Global; Peterhead; Hybrid; GBP 21,000 - 32,000; Full time

Job summary

Keycraft Global is seeking a Marketing Assistant to join our Aberdeenshire team in Peterhead. This full-time hybrid role focuses on creating engaging content across our brands, managing social posts, and supporting influencer collaborations.

You will work with design tools, help photograph products, and coordinate campaigns with the Marketing Coordinator and Sales & Marketing Director. A keen eye for branding and strong communication are essential.

Job description

Marketing Assistant | Full Time | Hybrid, Peterhead UK

Your main responsibilities

• Create and edit social media content across our brands, including short-form videos, graphics and photography.
• Schedule and publish approved content in line with our brand guidelines and campaign plans.
• Spot social media trends and bring creative ideas for product and brand launches.
• Reply to comments, messages and mentions, and help build positive online communities around our brands, passing customer enquiries to our Customer Service team where needed.
• Find and contact influencers, write their briefs and agree collaborations, with sign-off from the Marketing Coordinator and Sales & Marketing Director.
• Pack, send and track PR packages and product samples, then track influencer posts and report back on results.
• Help with product photography and keep our library of marketing images and creative assets organised.

A bit about you

• Experience in social media, content creation or marketing - in a job, freelance, or personal accounts.
• Hands-on experience with design and editing tools such as Adobe Creative Cloud (Illustrator, Photoshop, Premiere Pro), Canva, or CapCut.
• Experience creating and editing short-form video for social media, with a good understanding of TikTok, Instagram and Facebook.
• A strong eye for visual content, branding and detail, and the organisation to juggle several tasks at once.
• Clear written and spoken communication, including confidence talking with influencers.
• Confidence using AI-powered tools to support content creation and idea generation.
• A willingness to learn, take initiative and share fresh ideas, whether you're working on your own or as part of a team.
• Familiarity with scheduling and publishing tools would be advantageous.

A bit about us

We are the Toy People. We rapidly turn trends into viral toys at scale, and we power toy retail with high-impact impulse products and display solutions that turn browsers into buyers

We serve retailers and tourist attractions of all kinds and sizes globally, with our core focus being on the EUK, USA & AU Markets.

Our Core Values:

• Passion - Team, we can do this!
• Caring - Customers and colleagues first.
• Transparent - Openness builds trust and leads.
• Creative - How can we do this better?
• Accountable - Consider it done!

Location

Candidates should be based in the Aberdeenshire area. This is an office-based role, with hybrid options available.