Marketing Assistant

The Wave Group; West of England; On-site; GBP 25,000 - 35,000; Full time

Benefits offered by this job

30 days holiday

Free surf sessions

Discounts on offerings

Job summary

The Wave Group is seeking a Marketing Executive to support insight-led marketing, drive bookings, and improve customer experience. The role involves managing email marketing, CRM, and website content while contributing to campaigns.

Ideal candidates will have 1-2 years of experience in marketing, be organized, and possess strong communication skills. Benefits include 30 days holiday, free surf sessions, and discounts on offerings.

Qualifications

• Minimum 1 to 2 years of experience in a marketing role or relevant training.
• Organised, reliable, able to manage multiple tasks and deadlines.
• Strong written communication skills and attention to detail.

Responsibilities

• Execute the email marketing calendar to drive bookings.
• Manage and update website content via CMS.
• Support delivery of integrated campaigns aligned to priorities.

Skills

Email marketing

CRM management

SEO optimization

Data analysis

Content creation

Digital tools proficiency

Education

Marketing qualification

Tools

Google Analytics

SEMrush

CRM systems

Job description

The Wave is a place wherepeople and nature come together to create the right environment for people tothrive: our guests, our team, and our community. Our purpose is to nurture aworld of health, hope and happiness with every wave. We are driven by innovation,purpose and possibility.

Our Values – We Are FAIR

• Fun: We take fun seriously andcreate moments that matter
• Adventurous: We challengenorms, stay adaptable, and explore with optimism
• Impact: We strengthen theconnection between people and planet
• Respect: We care for eachother, our customers, and our community

About the Role

You will support the deliveryof insight-led marketing that drives bookings, builds brand affinity, andimproves customer experience across all digital touchpoints. You will takeownership of key channels including email, CRM, and website, and contribute tocampaigns that support commercial performance and community growth.

Key Responsibilities

Email & CRM

• Execute the email marketingcalendar to drive bookings, repeat visits, and engagement
• Build and optimise automatedlifecycle journeys from enquiry through to re-engagement
• Manage CRM segmentation toensure relevant and targeted communications
• Track and report onperformance including open rates, click-through rates, conversion, and revenuecontribution
• Use data to identifyopportunities to improve engagement, retention, and customer value

Website & DigitalPerformance

• Manage and update websitecontent via CMS, ensuring accuracy and consistency
• Improve SEO and on-sitejourneys to increase organic traffic and conversion
• Monitor performance usingGoogle Analytics, SEMrush, and Google Search Console
• Identify and act onopportunities to improve site performance and reduce drop-off

Campaign & Content Support

• Support delivery of integratedcampaigns aligned to seasonal and commercial priorities
• Collaborate on the productionof creative assets for paid, social, and onsite channels
• Ensure consistency of brand,tone of voice, and messaging across all outputs
• Support marketing forpartnerships, events, and community initiatives

What Success Looks Like

• Email activity contributesmeasurable revenue growth and improved engagement
• Website performance improvesacross traffic, user journey, and conversion
• Campaigns are delivered ontime and aligned with commercial priorities
• Brand execution is consistentand high quality across all channels

About You

• Minimum 1 to 2 years ofexperience in a marketing role or relevant training
• Organised and reliable, ableto manage multiple tasks and deadlines
• Can-do attitude, open minded,growth mindset
• Comfortable working with dataand using it to inform decisions
• Strong written communicationskills and attention to detail
• Confident using digital toolsincluding email systems and CMS
• Takes ownership and followsthrough on delivery
• Proactive and looks for waysto improve performance
• Interest in outdoor lifestyle,wellbeing, or purpose-led brands

Qualifications

• Minimum 1 to 2 years Marketingexperience or relevant qualification
• Experience with emailplatforms and CRM systems
• Familiarity with analytics andSEO tools is beneficial

What We Offer

• 30 days holiday including bankholidays
• Free access to staff surfsessions
• Discounts across surf andother offerings

Our Commitment to Inclusion

We are committed to building ateam where people feel they belong and can be themselves. We welcome differentbackgrounds, perspectives, and experiences, and focus on placing people inroles where they can succeed and grow.