Marketing and Social Media Executive

Avery Healthcare Group; Northampton; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Spark Employee Assistance Programme (E

Hapi App

Job summary

Avery Healthcare Group is seeking a Marketing & Social Media Executive to own day-to-day marketing and social activity for our 100+ homes across the UK. You will craft engaging materials, manage our print portal and coordinate suppliers, while nurturing our social channels to celebrate residents, staff and home life.

You’ll work with the wider team on campaigns, website updates and storytelling, using insights to raise awareness, enquiries and occupancy.

Qualifications

• Proven experience in a marketing executive or similar role.
• Experience managing Facebook and LinkedIn for a brand or business.
• Strong written communication skills and a creative eye for design, imagery and short video content.
• Experience in print production and delivering marketing materials.

Responsibilities

• Create engaging, on-brand flyers, adverts and event materials.
• Manage the print portal and coordinate suppliers to ensure timely delivery.
• Maintain Avery’s Facebook and LinkedIn pages with posts, photos and short videos.
• Support campaigns, website updates and storytelling across online and offline channels.

Skills

Content creation

Social media management

Campaigns

Copywriting

Tools

Meta Business Suite

Job description

More than a job. An opportunity to create, connect and make a difference.

At Avery Healthcare, we put residents at the heart of everything we do. Our ambition is to be the best care provider in the UK, and sharing what makes each home unique is part of that journey.

We’re looking for a creative, organised and proactive Marketing & Social Media Executive to join our supportive, collaborative team. You’ll take ownership of day-to-day marketing and social activity, bringing our homes’ stories to life through varied projects, campaigns and home visits. With your ideas welcomed, you’ll develop your skills, see your impact and help more people discover life at Avery.

About the Role

You’ll be the first point of contact for our homes’ marketing needs, creating engaging, on-brand flyers, adverts and event materials, managing our print portal and coordinating suppliers to keep delivery on track.

You’ll also manage Avery’s Facebook and LinkedIn channels, creating posts, photographs and short videos that celebrate our residents, colleagues and home life. You’ll engage with our online communities and ensure content follows our brand and consent guidelines.

Working with the wider marketing team, you’ll support campaigns, website updates and storytelling across online and offline channels, using performance insights to drive awareness, enquiries and occupancy.

About You

You’re a confident marketing professional who combines creativity with excellent organisation. You enjoy building relationships, managing varied priorities and creating content that connects with different audiences.

You’ll have:

• Proven experience in a marketing executive or similar role, ideally within healthcare, hospitality or lifestyle.
• Experience managing Facebook and LinkedIn for a brand or business.
• Strong written communication skills and a creative eye for design, imagery and short video content.
• Experience in print production, supplier management and delivering marketing materials.
• Confidence using design and content creation tools, with familiarity with Meta Business Suite or similar platforms an advantage.
• Excellent attention to detail and the ability to manage multiple tasks and deadlines.
• A collaborative approach and willingness to travel to our homes to capture content and support local activity.

Why Avery?

With more than 100 homes across the UK, Avery Healthcare offers the opportunity to develop your career and make a meaningful difference through your work.

Our benefits include:

• Spark Employee Assistance Programme (EAP)
• Hapi App

This role is based in Northampton and includes travel to our homes.

Reasonable adjustments are available throughout the recruitment process.

This advert may be withdrawn before the advertised deadline depending on application volumes and business needs.