Marketing and Social Media Executive

Avery Healthcare Group Ltd.; East Midlands; On-site; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Spark Employee Assistance Programme (E

Hapi App

Job summary

Avery Healthcare Group Ltd. is seeking a creative Marketing & Social Media Executive to lead day-to-day marketing and social activity for our 100+ UK homes. Youll own content across flyers, adverts and events, and manage our print portal and supplier relationships.

Youll also oversee Avery’s Facebook and LinkedIn presence, producing posts, photos and short videos that celebrate residents and home life. Travel to homes will be involved.

Qualifications

• Proven experience as a marketing executive or similar role, ideally in healthcare, hospitality or lifestyle.
• Experience managing Facebook and LinkedIn for a brand or business.
• Strong written communication and a creative eye for design, imagery and short video content.
• Experience in print production, supplier management and delivering marketing materials.
• Proficiency with design/creation tools; familiarity with Meta Business Suite is a plus.
• Excellent attention to detail and ability to manage multiple tasks and deadlines.
• Collaborative approach and willingness to travel to company homes to capture content.

Responsibilities

• Own day-to-day marketing and social activity for Avery homes.
• Create engaging, on-brand flyers, adverts and event materials; manage print portal and supplier delivery.
• Manage Avery's Facebook and LinkedIn channels; create posts, photography and short videos.
• Engage with online communities; ensure content follows brand and consent guidelines.
• Support campaigns, website updates and storytelling across online and offline channels; use insights to drive awareness, inquiries and occupancy.

Skills

Marketing experience

Facebook & LinkedIn management

Copywriting

Print production

Design tools

Attention to detail

Collaboration & travel

Tools

Meta Business Suite

Job description

More than a job. An opportunity to create, connect and make a difference. At Avery Healthcare, we put residents at the heart of everything we do. Our ambition is to be the best care provider in the UK, and sharing what makes each home unique is part of that journey. Were looking for a creative, organised and proactive Marketing & Social Media Executive to join our supportive, collaborative team. Youll take ownership of day-to-day marketing and social activity, bringing our homes stories to life through varied projects, campaigns and home visits. With your ideas welcomed, youll develop your skills, see your impact and help more people discover life at Avery. About the Role Youll be the first point of contact for our homes marketing needs, creating engaging, on-brand flyers, adverts and event materials, managing our print portal and coordinating suppliers to keep delivery on track. Youll also manage Averys Facebook and LinkedIn channels, creating posts, photographs and short videos that celebrate our residents, colleagues and home life. Youll engage with

Main duties of the job

More than a job. An opportunity to create, connect and make a difference. At Avery Healthcare, we put residents at the heart of everything we do. Were looking for a creative, organised and proactive Marketing & Social Media Executive to join our supportive, collaborative team. Youll take ownership of day-to-day marketing and social activity, bringing our homes stories to life through varied projects, campaigns and home visits. Youll be the first point of contact for our homes marketing needs, creating engaging, on-brand flyers, adverts, and event materials. Youll also manage Averys Facebook and LinkedIn channels, creating posts, photographs and short videos that celebrate our residents, colleagues and home life. Youll engage with our online communities and ensure content follows our brand and consent guidelines. Working with the wider marketing team, youll support campaigns, website updates and storytelling across online and offline channels, using performance insights to drive awareness, enquiries, and occupancy.

About us

Avery Healthcare, established with the mission to provide the best care in the UK, places residents at the core of all its operations. Avery stands out by emphasizing the uniqueness of each care home, and the Marketing and Social Media Executive plays a pivotal role in sharing these stories. The executive will join a supportive team to bring the vibrancy of Avery homes to the forefront, through creative marketing and social media strategies. With over 100 homes across the UK, Avery offers a platform for career development and impactful community engagement, through varied projects, campaigns, and storytelling initiatives.

Job responsibilities

Package Description:

More than a job. An opportunity to create, connect and make a difference.

At Avery Healthcare, we put residents at the heart of everything we do. Our ambition is to be the best care provider in the UK, and sharing what makes each home unique is part of that journey.

Were looking for a creative, organised and proactive Marketing & Social Media Executive to join our supportive, collaborative team. Youll take ownership of day-to-day marketing and social activity, bringing our homes stories to life through varied projects, campaigns and home visits. With your ideas welcomed, youll develop your skills, see your impact and help more people discover life at Avery.

About the Role

Youll be the first point of contact for our homes marketing needs, creating engaging, on-brand flyers, adverts and event materials, managing our print portal and coordinating suppliers to keep delivery on track.

Youll also manage Averys Facebook and LinkedIn channels, creating posts, photographs and short videos that celebrate our residents, colleagues and home life. Youll engage with our online communities and ensure content follows our brand and consent guidelines.

Working with the wider marketing team, youll support campaigns, website updates and storytelling across online and offline channels, using performance insights to drive awareness, enquiries and occupancy.

About You

You’re a confident marketing professional who combines creativity with excellent organisation. You enjoy building relationships, managing varied priorities and creating content that connects with different audiences.

Youll have:

• Proven experience in a marketing executive or similar role, ideally within healthcare, hospitality or lifestyle.
• Experience managing Facebook and LinkedIn for a brand or business.
• Strong written communication skills and a creative eye for design, imagery and short video content.
• Experience in print production, supplier management and delivering marketing materials.
• Confidence using design and content creation tools, with familiarity with Meta Business Suite or similar platforms an advantage.
• Excellent attention to detail and the ability to manage multiple tasks and deadlines.
• A collaborative approach and willingness to travel to our homes to capture content and support local activity.

Why Avery?

With more than 100 homes across the UK, Avery Healthcare offers the opportunity to develop your career and make a meaningful difference through your work.

Our benefits include:

• Spark Employee Assistance Programme (EAP)
• Hapi App

This role is based in Northampton and includes travel to our homes.

Reasonable adjustments are available throughout the recruitment process.

This advert may be withdrawn before the advertised deadline depending on application volumes and business needs.

Person Specification

Qualifications

• You’re a confident marketing professional who combines creativity with excellent organisation. You’ll have proven experience in a marketing executive or similar role, ideally within healthcare, hospitality, or lifestyle. Strong written communication skills and a creative eye for design, imagery, and short video content are essential. Experience in managing Facebook and LinkedIn, print production, supplier management, and delivering marketing materials is required. Confidence using design and content creation tools, with familiarity with Meta Business Suite or similar platforms is an advantage. Excellent attention to detail and the ability to manage multiple tasks and deadlines are crucial.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.