Marketing Analytics Manager

Taylor and Francis; Milton Heights; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading publishing company in Milton Heights seeks a Marketing Analytics Manager to optimize marketing reporting and drive performance through data analysis. Ideal candidates should possess advanced analytical skills, including expertise in Excel and Google Analytics, and an ability to communicate insights effectively. This role provides a competitive salary, flexible working culture, and generous benefits including 25 days annual leave and a bonus.

Benefits

Competitive salary plus 10% bonus

Excellent work/life balance

25 days annual leave

4 paid volunteering days

Private medical insurance

Employee assistance programme

Qualifications

• Highly numerate with advanced level Excel.
• Knowledge and experience in data manipulation and visualization.
• Outstanding communication and presentation skills.

Responsibilities

• Design and optimize marketing reporting and dashboards.
• Create reports and presentations for stakeholders.
• Conduct analysis to drive marketing performance.
• Develop in-house training for campaign analysis.

Skills

Advanced Excel

Data manipulation

Data visualisation

Google Analytics

SQL

A/B testing

Problem solving

Strategic thinking

Communication skills

Presentation skills

Tools

Power BI

Job description

Taylor & Francis Group have an exciting opportunity for a Marketing Analytics Manager to join the Marketing Analytics team. Taylor & Francis are looking for an individual who has a real curiosity about patterns in data and a passion for turning those patterns into actionable commercial information.

This role would suit someone who is highly numerate with exceptional analytics skills, alongside the ability to communicate their insight to the wider business and make commercial recommendations. You'll be kept busy managing some of your own projects as well as supporting the rest of the team in ensuring that the Marketing department have the analytics and insights required to actively support their budget, targets and strategy planning.

Responsibilities include:

• Designing and optimising marketing reporting and dashboards, enabling marketers to independently make evidence-based decisions.
• Creating regular reports and presentations for stakeholders on marketing performance and recommendations.
• Supporting A/B test initiatives to enhance conversion rates and customer engagement.
• Conducting analysis and creating actionable insights to drive marketing performance, including campaign and channel tracking, benchmarking and goal setting, and customer behaviour and segmentation.
• Developing in-house training for campaign analysis and reporting.

In addition, you'll be responsible for sourcing and integrating data for accurate reporting, collaborating with Technology and other analytics teams to define marketing reporting requirements and maintain data quality. You will also provide line management for junior team members, offering mentorship and support to help them thrive.

Requirements include:

• Highly numerate with advanced level Excel.
• Knowledge and experience in data manipulation, data visualisation and report creation, ideally in Power BI.
• Advanced knowledge of Google Analytics.
• Experience in SQL.
• Experience in working with marketing, customer and sales data.
• Experience in A/B testing, knowledge of other statistical modelling techniques.
• A focus on commercial results and making evidence-based decisions.
• Problem solving and strategic thinking ability.
• Outstanding communication and presentation skills to create compelling insights and recommendations at all organisational levels.
• A focus on learning and self-development.

Taylor & Francis Group is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves.

What we offer:

• Competitive salary plus 10% bonus.
• An excellent work/life balance with a fantastic, flexible working culture.
• 25 days annual leave per year plus a day off for your birthday.
• 3 additional discretionary days off during the holiday season at the end of the year.
• 4 paid volunteering days each year.
• Company funded single cover private medical insurance.
• Employee assistance programme - offering 24/7 well-being support.
• Share Match - Plan that matches every share purchased with two free shares.
• Pension scheme - Life assurance, plus optical and medical care.