Senior Data Scientist: Lead Analytics & Measurement

SMG; Greater London; Hybrid; GBP 63,000 - 77,000; Full time

Benefits offered by this job

10% discretionary bonus

£1,800 yearly wellbeing fund (on top)

Free Headspace subscription

£500 yearly Uni Fund for learning

4 wellbeing days off per year

Annual Summer conference + year-round庆

4pm finishes every Friday

Flexible and hybrid working

Job summary

SMG is a leader in connected commerce marketing, delivering impactful retail media campaigns and personalised shopping experiences. We are seeking a Senior Data Scientist to lead advanced analytics and measurement capability, building robust methodologies and scalable solutions with a small team of analysts and data scientists.

In this role you will design, code, test and validate analyses, collaborating with Data Engineering, Platform and Product to turn methods into production-ready solutions

Qualifications

• Experience in marketing effectiveness or advanced analytics.
• Expertise across attribution, experimental design, causal inference, regression, forecasting, segmentation and ML.
• Advanced Python and SQL skills with modular, well-tested code.
• Experience with cloud data platforms such as Snowflake, Databricks and Abacus.

Responsibilities

• Lead design and development of advanced retail media measurement methodologies.
• Develop capabilities across attribution, causal inference, deduplicated reach and frequency, and customer lifetime value.
• Identify gaps and explore emerging statistical and ML techniques from feasibility to prototypes.
• Partner with Data Engineering, Platform and Product to productionize methodologies.
• Mentor and develop a small team of analysts and data scientists.

Skills

Advanced Python

SQL

Marketing analytics

Leadership/mentoring

Communication to stakeholders

Statistical learning

Tools

Snowflake

Databricks

Abacus

Job description

SMG is a leader in connected commerce marketing, delivering impactful retail media campaigns and personalised shopping experiences. We are seeking a Senior Data Scientist to lead advanced analytics and measurement capability, building robust methodologies and scalable solutions with a small team of analysts and data scientists.

In this role you will design, code, test and validate analyses, collaborating with Data Engineering, Platform and Product to turn methods into production-ready solutions