EMEA Marketing Analytics Lead

Google; Greater London; On-site; GBP 110,000 - 170,000; Full time

Job summary

Google's EMEA Marketing Measurement Lead, based in London, leads the measurement team responsible for evaluating and optimizing Google's marketing investments across Europe, the Middle East, and Africa. You will build advanced measurement models, define key metrics, and deliver actionable insights to senior leaders.

You will partner with Finance, Product Areas, and cross-functional teams to guide media planning, drive data-driven decisions, and grow impact across core product areas.

Qualifications

• Master's degree in statistics, engineering, sciences, or equivalent practical experience.
• 9+ years of analytics experience solving product or business problems with coding.
• 3+ years in people management leading technical teams.
• Experience writing and maintaining code for data manipulation (Python/R/SQL).
• Experience presenting to non-technical audiences.

Responsibilities

• Develop measurement roadmap for EMEA campaigns and define data requirements and frameworks.
• Set ambitious measurement goals and drive AI transformation to enhance productivity and innovation.
• Oversee analysis of high-dimensional data and review statistical methodologies.
• Partner with cross-functional leadership to guide marketing budget allocation and answer complex statistical questions.
• Coach a high-performing team of Business Data Scientists and Analysts and promote knowledge sharing.

Skills

Analytical thinking

Leadership

Data storytelling

Communication

Statistical analysis

Education

Master's degree in quantitative discipline

PhD in a quantitative field

Tools

Python

R

SQL

Job description

Google's EMEA Marketing Measurement Lead, based in London, leads the measurement team responsible for evaluating and optimizing Google's marketing investments across Europe, the Middle East, and Africa. You will build advanced measurement models, define key metrics, and deliver actionable insights to senior leaders.

You will partner with Finance, Product Areas, and cross-functional teams to guide media planning, drive data-driven decisions, and grow impact across core product areas.