Marketing Analytics Lead

JR United Kingdom; Preston; Remote; GBP 50,000 - 80,000; Full time

Job summary

A leading company seeks a Marketing Analytics Lead to manage analytics projects and collaborate with the marketing team. This role requires strong SQL skills and experience in statistical analysis, with a focus on driving strategic initiatives. UK residency is necessary for applicants.

Qualifications

• Strong SQL experience required.
• Experience in leading analytics projects essential.
• Background in statistical analysis needed.

Responsibilities

• Lead high-impact analytics projects.
• Manage one direct report and collaborate with marketing team.
• Conduct multi-touch attribution and incrementality testing.

Skills

SQL

Statistical analytics

Multi-touch attribution modelling

Incrementality testing

Job description

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Marketing Analytics Lead, preston, lancashire

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Client:

Location:

preston, lancashire, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

23

Posted:

27.06.2025

Expiry Date:

11.08.2025

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Job Description:

MARKETING ANALYTICS LEAD

REMOTE – MUST BE UK BASED

*Please note, you must be a UK resident to apply with full right to work in the UK*

THE COMPANY

This company facilitates mutual exchanges between individuals seeking reliable care and those seeking unique stays. You’ll report to the Director of Analytics, who oversees marketing analytics, product analytics and the data platform team.

THE ROLE

This company is looking for a technically hands-on analytics leader to join the team. You’ll manage one direct report (with potential to grow the team), and work closely with the marketing team on strategic priorities. The role involves leading high-impact analytics projects such as multi-touch attribution, brand lift studies, MMM, and incrementality testing. Experience with SQL and digital marketing channels is essential. You should have a strong background in advanced statistical analysis and be comfortable leading cross-functional initiatives.

SKILLS + EXPERIENCE

• Strong SQL experience
• Experience leading on analytics projects including – multi-touch attribution modelling, brand lift studies, incrementality testing, brand campaigns, MMM
• Strong statistical analytics experience
• Ideally you will have managed one person

HOW TO APPLY

If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.