Marketing Analytics Lead

JR United Kingdom; Bolton; Remote; GBP 50,000 - 75,000; Full time

Job summary

A fast-growing digital platform is seeking a Marketing Analytics Lead to enhance data-driven growth strategies. This fully remote role involves managing multi-channel marketing analytics, leading campaign analysis, and mentoring a small team, contributing to the brand's global marketing optimization efforts.

Benefits

100% remote working

Senior visibility and cross-functional impact

Qualifications

• Proven marketing analytics experience in digital & brand.
• Strong SQL and campaign measurement skills.
• Experience mentoring or managing a team.

Responsibilities

• Own attribution modelling across paid, CRM, and brand.
• Lead incrementality tests and brand lift analysis.
• Manage and mentor analysts while remaining technically hands-on.

Skills

Marketing analytics

SQL

Campaign measurement

Data storytelling

Team management

Tools

GA4

Supermetrics

Mode

Redshift

BigQuery

Braze

Job description

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Marketing Analytics Lead, bolton, greater manchester

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Client:

Location:

bolton, greater manchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

26

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Location: Fully Remote (UK-Based)

The Company

A fast-scaling, $100M+ digital platform connecting pet lovers and travellers is hiring a Marketing Analytics Lead to drive data-led growth. With investment backing and a unique member model, the business is doubling down on performance and brand marketing optimisation globally.

The Role

This is a strategic and hands-on role owning multi-channel marketing analytics and attribution. You’ll work closely with the CMO and senior leadership, lead campaign and brand performance analysis, and manage 1–2 analysts. You'll also remain technical, using SQL and marketing tools to deliver insights that shape strategy across a fully digital business.

Key Responsibilities:

• Own attribution modelling across paid, CRM, and brand
• Lead incrementality tests and brand lift analysis
• Work with the CMO and agencies to measure campaign effectiveness
• Build dashboards and SQL-based self-serve tools
• Manage and mentor analysts while remaining technically hands-on
• Collaborate with data engineering to improve pipelines and reporting

Skills & Experience:

• Proven marketing analytics experience (digital & brand)
• Strong SQL and campaign measurement skills
• Confident presenting insights to senior stakeholders
• Experience with tools like GA4, Supermetrics, or Mode
• Team management or mentoring background
• Experience with Redshift, BigQuery, or Braze
• Knowledge of MMM or brand uplift modelling
• Background in a digital-first or subscription platform

Why Apply?

• 100% remote across the UK
• Lead marketing analytics at a high-growth, mission-led brand
• Senior visibility and cross-functional impact

How to Apply

Send your CV to Daniel Abbasi via the Apply link on this page or reach out directly for more details.