Marketing Analytics Lead

Harnham; London; Remote; GBP 50,000 - 70,000; Full time

Job summary

A fast-growing online marketplace is looking for a Marketing Analytics Lead to optimize marketing efforts across all digital channels. This role offers the opportunity to shape strategy and drive performance in a data-driven environment, managing a small team and building analytics functions from the ground up.

Benefits

Bonus and equity

Fully remote within the UK

High-impact, high-autonomy role in a rapidly scaling business

Qualifications

• Proven experience in marketing analytics, ideally in a fast-paced digital or eCommerce setting.
• Strong skills in post-campaign analysis, attribution modelling, and MMM.
• Proficiency in SQL and Python for hands-on data analysis.

Responsibilities

• Leading analysis across paid and organic channels to assess performance and uncover growth opportunities.
• Developing and refining attribution models to understand marketing impact across touchpoints.
• Running post-campaign analyses to drive insights and inform future strategy.

Skills

Marketing analytics

Post-campaign analysis

Attribution modelling

Commercial acumen

SQL

Python

Job description

Get AI-powered advice on this job and more exclusive features.

This fast-growing online marketplace—recently valued at $100M—is seeking a Marketing Analytics Lead to drive the optimisation of marketing efforts across all digital channels. As the business continues to scale, this is a fantastic opportunity to take ownership of the marketing analytics function and build something from the ground up. You’ll have the autonomy to shape strategy, guide performance, and influence key business decisions in a data-first environment.

THE ROLE:

As Marketing Analytics Lead, you’ll be the go-to expert for everything related to marketing performance and optimisation. Working closely with senior stakeholders, you’ll lead efforts in attribution, media mix modelling, and post-campaign analytics, ensuring marketing spend is efficient and effective. You’ll start by managing a small team of two analysts, with scope to grow the team further as the function matures.

Your responsibilities will include:

• Leading analysis across paid and organic channels to assess performance and uncover growth opportunities
• Developing and refining attribution models to better understand marketing impact across touchpoints
• Running post-campaign analyses to drive insights and inform future strategy
• Building MMM models to inform long-term planning and investment decisions
• Partnering with marketing, product, and leadership to align analytics with business goals
• Using SQL and Python to extract, manipulate, and analyse large datasets
• Supporting the development of a high-performing analytics function within the business

YOUR SKILLS AND EXPERIENCE:

We’re looking for someone who has:

• Proven experience in marketing analytics, ideally in a fast-paced digital or eCommerce setting
• Strong skills in post-campaign analysis, attribution modelling, and MMM
• Proficiency in SQL and Python for hands-on data analysis
• Strong commercial acumen with the ability to communicate insights to non-technical stakeholders
• Line management experience is a plus, but not essential—what matters most is your leadership mindset and ability to take ownership

THE BENEFITS:

• Bonus and equity
• Fully remote within the UK
• High-impact, high-autonomy role in a rapidly scaling business
• Opportunity to shape and grow a marketing analytics function from the ground up

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Analyst

• Industries

  Travel Arrangements

Referrals increase your chances of interviewing at Harnham by 2x

Get notified about new Marketing Specialist jobs in London Area, United Kingdom.

London, England, United Kingdom 1 week ago

Leeds, England, United Kingdom 1 week ago

Acquisition Marketing Associate, Paid Social

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 days ago

London, England, United Kingdom 5 days ago

Email Marketing Associate - International

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 year ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 4 months ago

Greater London, England, United Kingdom £30,000.00-£40,000.00 22 hours ago

Greater London, England, United Kingdom 3 weeks ago

Regional Marketing Manager, Northern Europe

London, England, United Kingdom 6 days ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom £35,000.00-£40,000.00 1 month ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 1 week ago

Greater London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

Senior Sales & Channel Marketing Manager – UK & Ireland

London, England, United Kingdom 3 days ago

London, England, United Kingdom 1 hour ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.