Marketing Analytics Lead

JR United Kingdom; Leeds; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading global platform connecting property owners with trusted house and pet sitters seeks a Marketing Analytics Lead in Leeds. You will drive data-informed decision-making, manage a small team, and optimize multi-channel marketing attribution. This fully remote role allows for significant interaction with senior stakeholders, shaping analytics for a digital-first brand.

Benefits

Equity Available

Growth Exposure to High-impact Projects

100% Remote Working

Qualifications

• Proven experience in marketing analytics across digital and brand channels.
• Experience with attribution and incrementality testing.
• Previous experience leading or mentoring analysts.

Responsibilities

• Own and optimise multi-channel marketing attribution models.
• Lead marketing analytics projects from design to execution.
• Manage and mentor a small team of analysts.

Skills

SQL

Marketing Analytics

Attribution Modelling

Incrementality Testing

Tools

GA4

Mode

Braze

Amazon Redshift

BigQuery

Job description

Social network you want to login/join with:

Marketing Analytics Lead, leeds, west yorkshire

col-narrow-left

Client:

Location:

leeds, west yorkshire, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

col-narrow-right

Job Views:

4

Posted:

31.05.2025

Expiry Date:

15.07.2025

col-wide

Job Description:

Location: Fully Remote (UK-Based)

The Company

A fast-growing global platform connecting property owners with trusted house and pet sitters. Established over a decade ago and backed by recent investment, the company offers a unique non-transactional service model—members exchange pet care for a place to stay, enabling memorable travel experiences for sitters and peace of mind for owners. Now valued at over $100M, the business is scaling rapidly with a data-driven approach at the heart of its next phase of growth.

The Role

This is a hands-on and strategic Marketing Analytics Lead position within a growing analytics function. You’ll own marketing attribution, lead brand performance analysis, and collaborate with senior stakeholders to drive data-informed decision-making. You’ll manage and mentor a small team while remaining technically hands-on with SQL and campaign measurement. Expect visibility across the C-suite and the opportunity to shape marketing analytics for a global digital-first brand.

Key Responsibilities

- Own and optimise multi-channel marketing attribution models (digital and brand campaigns)

- Lead marketing analytics projects from design to execution, including brand lift and incrementality studies

- Collaborate with the Chief Marketing Officer and external agencies on campaign performance analysis

- Develop self-serve analytics capabilities through SQL-based tools and dashboards

- Manage and mentor 1–2 analysts while contributing hands-on to high-impact analysis

- Work closely with data engineering teams to support ongoing improvements in data structure and pipelines

Skills & Experience

- Proven experience in marketing analytics across digital and brand channels

- Strong hands-on ability with SQL; experience with attribution and incrementality testing

- Confident working with marketing stakeholders and presenting insights at a senior level

- Familiarity with marketing platforms and analytics tools (e.g., Supermetrics, GA4, Mode)

- Previous experience leading or mentoring analysts

- Experience with data warehouses (e.g., Amazon Redshift, BigQuery)

- Experience working with CRM tools like Braze

- Familiarity with MMM, econometrics, or brand lift studies

- Background in a fast-scaling digital product or membership-based platform

Bonus: 10% paid quarterly (based on company performance)

Equity: Available to all employees

Remote Working: 100% remote across the UK

Growth: Exposure to high-impact projects across marketing strategy and data science

How to Apply

Send your CV to Mohammed Buhariwala at Harnham using the Apply link on this page or connect directly to find out more.

Keywords

Marketing Analytics, Attribution Modelling, SQL, Incrementality Testing, Brand Campaigns, GA4, Mode Analytics, Braze, Remote, UK, Digital Marketing Analytics, Data-driven Marketing.