Senior Data Analyst: Lead Marketing Data & AI Insights

Adelphi Group; Greater London; On-site; GBP 55,000 - 75,000; Full time

Job summary

RAPP in London is seeking a Senior Analyst to lead data projects end-to-end, mentor junior analysts, and shape strategies using data to improve performance across channels. You’ll work on flagship accounts or multiple clients, support new business growth, and drive best practices across the analytics team within Omnicom’s Marketing Sciences function.

You will apply SQL/Python, build multivariate segments, and use AI tools for creative optimization, while communicating insights clearly to

Qualifications

• Hands-on with data using SQL and Python.
• Ability to explain insights to non-technical audiences.
• 4+ years in agency, consulting or client-side analytics.
• Ability to turn data into actionable recommendations for decision-makers.
• Strong communication with stakeholders across teams.

Responsibilities

• Deliver and manage an ongoing test-and-learn plan for a client’s omnichannel marketing.
• Lead a strategic initiative to use first-party data to power above-the-line media buys.
• Lead a data-capture exercise to improve data quality and volume for clients.
• Use RAPP’s AI tools to drive an ongoing creative optimization programme.
• Create multivariate customer segments and measure marketing impact.

Skills

SQL

Python

Data analysis

Tools

GCP

AWS

Azure

Job description

RAPP in London is seeking a Senior Analyst to lead data projects end-to-end, mentor junior analysts, and shape strategies using data to improve performance across channels. You’ll work on flagship accounts or multiple clients, support new business growth, and drive best practices across the analytics team within Omnicom’s Marketing Sciences function.

You will apply SQL/Python, build multivariate segments, and use AI tools for creative optimization, while communicating insights clearly to