Head of Marketing Operations

Portman Asset Finance Ltd; Northampton; Presencial; GBP 70.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Enhanced annual leave increasing with

Quarterly all-staff events

Dynamic culture

High-spec office environment

Descripción de la vacante

Portman Finance Group is seeking an experienced Marketing Leader to own the campaign plan and drive high-quality sales leads for the group’s finance brands. The role requires strategic oversight of budget, channels, and creative content across email, direct mail, digital advertising, and events.

You will lead a small team, collaborate with cross-functional stakeholders, and report to the Chief Operating Officer from a central Northampton office.

Responsabilidades

• Manage the marketing budget and marketing plan to generate high-quality sales leads.
• Oversee the email marketing programme.
• Oversee template emails for the sales team.
• Oversee the direct mail programme.
• Manage sector marketing, advertising and exhibitions.
• Oversight of digital advertising and PPC campaigns via the agency.
• Improve website and app as organic lead generation tools and campaign landing pages.
• Coordinate campaigns across channels and implement test-and-learn strategies.
• Review performance of each channel and initiative; report marketing analytics.
• Collaborate with Head of Brand to produce content aligned with brand guidelines and tone of voice; direct social media content.
• Work with the Tech Team to evolve the CRM platform where necessary.

Descripción del empleo

Northampton, United Kingdom | Posted on 08/07/2026

Purpose
Manage the day-to-day Marketingoperation, owning the campaign plan and ensuring that each channel iseffectively tied in, maximising effectiveness in generating quality sales leadsfor Portman.

Measurement
Generate sales leads for the businessthat convert into finance agreements, driving the contribution of marketing toPortman’s bottom line.

Reporting to
Chief Operating Officer

Based
5 days p/w in the office at NN4 7YE

Direct Reports
Marketing Executive
Senior Marketing Executive
Website Manager

Responsibilities

• Manage the marketing budget andmarketing plan to generate as many high-quality sales leads for the business aspossible. Primarily looking after the Portman Finance Group brand but workingon other group brands as required by the business.
  
• Manage the email marketing programme.
  
• Manage template emails for the salesteam.
  
• Manage the direct mail programme.
  
• Manage sector marketing, advertisingand associated exhibitions.
  
• Manage digital advertising and PPCcampaigns via our agency.
  
• Manage the effectiveness of the websiteand app as organic lead generation tools and landing page for campaigns.
  
• Ensure campaigns are coordinated acrosschannels and implement test and learn strategies.
  
• Understand the performance of eachchannel and initiative to report on the effectiveness of the marketing function.Producing data as required using our analytics platform.
  
• Work with the Head of Brand to producecontent in line with the brand guidelines and tone of voice and to directsocial media content.
  
• Work with the Tech Team to evolve theCRM platform where necessary.
  

Requirements

• 15+ years experience in abusiness-to-business marketing environment.
  
• 5+ years experience of managing teams.
  
• Very commercial and sales focused.
  
• Ability to work with stakeholders atall levels of seniority across the business.
  
• Experience of working across marketingchannels.
  
• High level of numeracy and dataliteracy.
  
• Up to date with current marketingissues trends and techniques.
  
• Competitivebasic salary and annual bonus;
  
• Vibrant,high-spec office environment;
  
• Enhancedannual leave, increasing with length of service;
  
• Quarterlyall-staff events and dynamic culture
  

Company Overview

Portman Finance Group wasestablished in 2007 to provide UK SMEs with access to a range of financeoptions under one roof. We have now arranged over £1.5 billion in funding for over 20,000 companies.

Portman secure financefor businesses of all sizes via our own lending and panel of over 40 partners.We offer flexible payment terms, reducing large initial outlays and protectingcash-flow, and are one of the largest privately owned Broker-Lenders in the UK.

Portman work with any type of private sectorbusiness. We have a long and successful history financing a variety of assets,quickly and easily. If you’re looking to lease or purchase further equipment,release equity or simply borrow, Portman can provide your business with thefinance it needs.

Pleasenote that as part of the recruitment process a criminal records check/credithistory check will be carried out by an authorised third party.