Senior Brand Marketing & Campaign Manager

Master of Malt; Tonbridge; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Staff discount on 15,000+ SKUs

Hybrid work model

Job summary

Master of Malt is seeking a Senior Brand Marketing & Campaign Manager in Tonbridge (Hybrid). You will lead brand strategy, oversee the marketing calendar and coordinate Campaigns, Content, Loyalty, CRM and Organic Social teams to deliver engaging customer experiences.

You will shape campaigns across channels, balancing creativity with commercial performance and using customer insight to drive loyalty and growth.

Qualifications

• Experience leading brand, campaign or integrated marketing teams within ecommerce, retail or consumer brands.
• Strong understanding of customer-led marketing, campaign planning and omnichannel communications.
• Experience building integrated marketing calendars across multiple channels.
• Commercial awareness balancing brand building with trading performance.

Responsibilities

• Develop and deliver a customer-first marketing strategy for Master of Malt across Retail and Trade.
• Lead the campaigns, content, loyalty, CRM and organic social teams under one joined-up plan.
• Identify opportunities and coordinate activity across Performance Marketing, CRM, Blog, Homepage and Digital Merchandising.
• Ensure activations are delivered on time with clear ownership and measurable outcomes.

Skills

Brand leadership

Campaign planning

Omnichannel marketing

Stakeholder management

Data-driven marketing

Job description

Location: Tonbridge, Kent (Hybrid) Tuesday and Thursday are in-office days.

At Master of Malt, we're obsessed with creating brilliant experiences for drinks lovers. From world-class whisky to exciting new spirits, we don't just sell bottles - we tell stories, build communities and create moments that people genuinely want to be part of.

We're looking for a Senior Brand Marketing & Campaign Manager to bring all of that together.

This is a strategic leadership role for someone who understands how to turn customer insight into commercially successful marketing. You'll oversee our marketing calendar, shape how our brand comes to life across every customer touchpoint, drive customer loyalty and lead the teams responsible for campaigns, content and organic social.

If you're equally comfortable discussing customer behaviour, creative ideas, commercial priorities and delivery plans, we'd love to hear from you.

What you'll be doing

You'll be responsible for developing and delivering a customer-first marketing strategy that puts the Master of Malt brand front and centre.

Working closely with the Commercial, Buying and Performance Marketing teams, you'll ensure our campaigns are timely, relevant and commercially impactful, bringing together seasonal moments, customer insight and business priorities into one cohesive plan.

You'll:

• Own and continually evolve the Master of Malt marketing calendar across Retail and Trade.
• Build customer-led campaigns that balance creativity with commercial performance.
• Bring together our Campaigns, Content, Loyalty, CRM and Organic Social teams under one joined-up strategy.
• Identify the biggest commercial opportunities and coordinate activity across Performance Marketing, CRM, Blog, Homepage, Digital Merchandising and Campaigns.
• Partner closely with Buying and Commercial teams to align marketing priorities with product and trading plans.
• Ensure every activation is delivered consistently across channels, with clear ownership, timelines and accountability.
• Lead brand activation reviews and use insight and data to continually improve future performance.
• Work with UX and Digital Merchandising teams to create engaging customer journeys across our websites.
• Propose & implement new loyalty opportunities across both our trade and retail websites
• Improve marketing operations by simplifying reporting across channels, introducing smarter ways of working and embedding effective project management.

About you

You'll be an experienced marketing leader who enjoys connecting strategy with execution.

You'll understand how to build brands whilst delivering commercial results and know how to bring multiple teams together behind a shared vision.

You'll likely have:

• Significant experience leading brand, campaign or integrated marketing teams within ecommerce, retail or consumer brands.
• A strong understanding of customer-led marketing, campaign planning and omnichannel communications.
• Experience building integrated marketing calendars across multiple channels.
• Commercial awareness with the ability to balance brand building and trading performance.
• Strong stakeholder management skills, influencing teams across Marketing, Buying, Commercial and Digital.
• A data-led approach, using customer insight and campaign performance to shape future activity.
• Experience improving marketing operations, processes and project delivery.
• A collaborative leadership style with a passion for developing high-performing teams.

Why join us?

We're proud of our personality. We take what we do seriously, but never ourselves.

You'll join a business where ideas are welcomed, collaboration is encouraged and there's genuine opportunity to shape one of the UK's most recognisable online drinks retailers.

If you're excited by building brands, leading brilliant people and delivering marketing that customers genuinely love, we'd love to hear from you.

We back curious, ambitious people who want to win. You’ll have real autonomy to run your area, challenge ideas and make decisions that directly impact the growth of a fast-scaling brand.

We move quickly, care deeply about results, and give high performers the trust and ownership to deliver. You’ll be accountable for outcomes, not activity.

There’s no politics or red tape here. Just smart people, high standards and the expectation that you show up, think commercially and get things done.

Alongside core benefits, you’ll get a generous staff discount on over 15,000 brand SKU's.