Brand Manager

Lawrence Recruitment; Greater London; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Bonus up to 25%

Private Health Insurance

Enhanced Parental Leave

25 Days Holiday + Bank Holiday

Flexible, output-focused approach to工作

Job summary

Our client in the rapid-growth food & drink sector is seeking a Brand Marketing Manager to lead end-to-end campaigns for a portfolio of premium brands. You will orchestrate campaigns, activations and partnerships, ensuring on-time, on-budget delivery while maintaining exceptional quality.

You’ll build standout activations across multiple channels, manage sampling and influencer partnerships, and brief creative assets—delivering measurable impact and scalable growth in a fast-paced,

Qualifications

• Exceptional project management across multiple campaigns, deadlines and budgets.
• Strong understanding of consumer brands and brand execution in FMCG or related categories.
• Hands-on experience delivering events, activations and trade shows.

Responsibilities

• Own end-to-end delivery of campaigns across all brands, coordinating timelines, budgets, stakeholders and agencies from initial idea through to execution.
• Plan and execute brand activations across ATL, OOH, paid media, PR, sampling and retail, ensuring on-brand delivery at every touchpoint.
• Identify and execute collaborations with complementary brands to drive awareness, trial and cultural relevance.
• Manage large-scale sampling and seeding programmes, and build relationships with UK creators and influencers to deliver engaging content.
• Brief and manage artwork, POS, campaign assets, photography and video, ensuring on-brand delivery on time.
• Take ownership of marketing budget lines and evaluate campaigns to improve future activity.

Skills

Exceptional Project Management

Brand Marketing

Events

Budget Management

Agency & Partner Management

Influencer & Community

Creative Appreciation

Hands-On Mentality

Entrepreneurial Energy

Job description

Our client is a rapidly growing multi-category food & drink business, building and scaling an exciting portfolio of premium consumer brands across the UK and internationally. With significant investment behind both brands and ambitions to grow the portfolio to 4–5 brands, they are now looking for an exceptional Brand Marketing Manager to help bring ambitious marketing plans to life. This role is all about brilliant execution. You’ll take campaigns, launches, events, sampling, partnerships and creative projects and make sure every moving part comes together i.e on time, on budget and to an exceptional standard.

Role & Responsibilities:

Project Manage Brand & NPD Campaigns

• Own the end-to-end delivery of campaigns across all brands, coordinating timelines, budgets, stakeholders and agencies from initial idea through to execution.

Deliver Standout Brand Activations

• Bring campaigns to life across ATL, OOH, paid media, PR, sampling and retail, ensuring activity is brilliantly executed across every touchpoint.
• Plan and execute trade shows, retailer activations, food & drink events, from stock and staffing through to production, logistics and delivery.

Build Brilliant Brand Partnerships

• Identify and execute relevant collaborations with complementary consumer brands, creating partnerships that drive awareness, trial and cultural relevance.

Lead Sampling & Community Activation

• Manage large-scale sampling and seeding programmes, working with agencies and internal teams to get the right product into the right hands.
• Identify on-brand UK creators and influencers, manage gifting and relationships and ensure partnerships deliver relevant, engaging content.
• Brief and project manage artwork, POS, campaign assets, photography and video, ensuring everything is delivered accurately, on-brand and on time.

Manage Budgets & Measure Performance

• Take ownership of key marketing budget lines, tracking spend and evaluating campaigns, partnerships, events and activations to improve future activity.

What's on Offer?

• Bonus up to 25%
• Private Health Insurance
• Enhanced Parental Leave
• 25 Days Holiday + Bank Holiday
• A genuinely flexible, output-focused approach to work

Do you have the following to apply?

• Exceptional Project Management: Highly organised, methodical and comfortable managing multiple campaigns, stakeholders, deadlines and budgets simultaneously.
• Brand Marketing: Strong understanding of consumer brands and what great brand execution looks like, ideally gained within FMCG, food & drink, lifestyle or another fast-moving consumer category.
• Events: Hands-on experience delivering events, activations & trade shows and happy to roll your sleeves up when required.
• Budget Management: Comfortable owning marketing budget lines and keeping projects tightly controlled financially.
• Agency & Partner Management: Confident briefing and managing creative, production, sampling or other external partners.
• Influencer & Community: Good instinct for identifying creators, communities and partnerships that genuinely fit a brand.
• Creative Appreciation: You don't need to be the designer, but you understand great creative and can effectively brief and manage artwork, POS, photography and content.
• Hands-On Mentality: Someone who will happily move between presenting a campaign plan and making sure the stock, staff and assets are physically where they need to be.
• Entrepreneurial Energy: Comfortable operating in a fast-paced, ambitious business where priorities move quickly and everyone gets involved.

Due to the high volume of applications received we are unable to respond to everyone directly. If you are not contacted within 15 working days, you have unfortunately not been shortlisted.