Market Research Analyst – Food & Drink, fluent German

Mintel; London; On-site; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Market Research Analyst to join their dynamic team in London. This role focuses on understanding consumer trends in the food and drink sector, where you will conduct in-depth research and analysis to generate actionable insights. You will collaborate with clients and internal teams, enhancing your skills in report writing and data interpretation. With a strong emphasis on communication, this position is perfect for those passionate about food and drink and eager to make a significant impact in market research. Join a team that values diverse experiences and fosters growth.

Qualifications

• 1-2 years of experience in consumer research, including survey design.
• Strong writing skills in both English and German.

Responsibilities

• Researching industry issues and trends in the food & drink sector.
• Designing quantitative consumer surveys to gather insights.

Skills

Research Skills

Analytical Skills

Writing Skills

Communication Skills

Numerical Skills

Consumer Research

Education

Bachelor's Degree

Tools

Quantitative Research Tools

Job description

Market Research Analyst – Food & Drink, fluent German

Join to apply for the Market Research Analyst – Food & Drink, fluent German role at Mintel

Market Research Analyst – Food & Drink, fluent German

4 days ago Be among the first 25 applicants

Join to apply for the Market Research Analyst – Food & Drink, fluent German role at Mintel

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Mintel

Mintel, the world’s leading market intelligence agency, is looking for a consumer-focused research analyst to join its German Reports team, based in our London office. This role will allow you to develop expertise in a range of food & drink categories across Germany.

Our expert analysts help a wide range of businesses develop the consumer products and services of tomorrow and give them the necessary edge to compete in an ever-evolving, fast-paced environment. This role will focus exclusively on the German consumer and you will have responsibility for researching and writing reports for our digital platform. As you develop your skills and knowledge of consumer markets, you will also have the opportunity to work directly with clients and Mintel’s sales and marketing/PR teams.

This is a varied role, and is ideal for anyone looking to build a career in market research. You’ll not only be learning about the food & drink sector, but will also be developing writing skills, a broad understanding of research methodology, and the ability to turn data and desk research into actionable insights that help our clients grow their businesses.

At its core, this job is all about understanding consumer trends and behaviour, so we are looking for someone who is interested in people, and what makes them tick. You also need to be a strong communicator, both in person and in writing. While experience in a research role is desirable, we would consider applications from candidates without direct experience, but who can demonstrate strong writing and analysis skills, together with a passion for the world of food & drink.

Job Responsibilities

Research and report writing: You will be researching industry issues and trends that impact company strategy, brand development, innovation and consumer behaviour within the food & drink industry in Germany. You will be using a multitude of research tools, including primary and secondary sources, alongside quantitative consumer research, to create insightful reports to a monthly publishing schedule. A significant share of this job will be creating content so a passion for writing and researching is essential.

Consumer research: You will be designing a quantitative consumer survey for each of your reports, identifying key objectives to gain insights into consumer preferences, behaviours and trends.

Insight generation: Both as part of the report writing process and in your interactions with clients and industry figures, you’ll need to be able to turn consumer research findings, market data and industry knowledge into actionable insight for clients.

Building relationships with clients and industry figures: Mintel’s clients range from small marketing agencies to the most well-known giants of the FMCG and professional services world. Information flows both ways. We help clients understand the markets in which they or their customers are operating, but also draw on their knowledge as part of the report-writing process, conducting trade interviews in order to gain insight into the key issues facing the industry.

Working with other Mintel teams: Analysts have daily contact with a wide range of colleagues in other areas of the company. Key contacts include our global team of market analysts, the research services team, who manage consumer research and provide statistical support, our sales team, and our PR and marketing teams.

Who We Are Looking For

The ideal candidate will…

• Be curious and enjoy learning about new products, categories and consumer groups.
• Have a passion for food and drink and some existing knowledge of the food & drink industry in Germany and/or other markets.
• Be a strong communicator, both in writing and in person.
• Have a passion for writing and strong writing skills (in both English and German).
• Have the ability to work with complex data sets to tell a story.
• Have the ability to derive commercial insight from a wide range of data sources.
• 1-2 years’ experience of working in consumer research, including survey design.
• Have strong numerical and analytical skills.
• Have great organisational skills and be able to take responsibility for key stages of the publishing process and to work independently.
• Be flexible to travel for client visits when necessary.
• Be fluent in German and English (minimum C1 proficiency for both).
  
  

We are looking for people who will make Mintel better. We believe there are many different ways of developing skills and we love diverse experiences. So even if you don’t ”tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you!

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Market Research

Referrals increase your chances of interviewing at Mintel by 2x

Sign in to set job alerts for “Market Research Analyst” roles.

London, England, United Kingdom 2 weeks ago

Executive Office, Global Marketing, London, Analyst

London, England, United Kingdom 6 days ago

London, England, United Kingdom 1 day ago

London, England, United Kingdom 2 weeks ago

Research Analyst | Destination Strategy & Marketing

London, England, United Kingdom 2 months ago

London, England, United Kingdom 2 months ago

London, England, United Kingdom 2 weeks ago

Research Analysts (UK) - August - December 2025 - GRADUATES ONLY

London, England, United Kingdom 5 months ago

Marketing Revenue Operations Analyst, Workvivo

London, England, United Kingdom 1 week ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 week ago

Marketing Analyst (Bangkok Based, relocation provided)

London, England, United Kingdom 2 weeks ago

Epsom, England, United Kingdom 2 weeks ago

London, England, United Kingdom 5 months ago

London, England, United Kingdom 1 week ago

London, England, United Kingdom 5 days ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 1 month ago

London, England, United Kingdom 6 days ago

Email Marketing Analyst at Insurtech Insights

London, England, United Kingdom 5 months ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 month ago

Slough, England, United Kingdom 4 days ago

London, England, United Kingdom 16 hours ago

London, England, United Kingdom 5 months ago

London, England, United Kingdom 3 days ago

Email Marketing Analyst - Customer Lifecycle Focus

London, England, United Kingdom 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.