Market and Business Development Planning Manager

VisitScotland Business Events; Scotland; Hybrid; GBP 45,000 - 51,000; Full time

Job summary

VisitScotland Business Events seeks a Market and Business Development Planning Manager on a 12-month maternity cover. The role focuses on analysing data and insights to shape market growth strategies that boost Scotland's global appeal and deliver measurable economic impact.

You will work autonomously in a complex, global environment, collaborate across functions with the Marketing Planning Manager, and contribute to regional economic growth while operating under a hybrid working pattern.

Qualifications

• Experience analysing data and insights to inform market growth.
• Ability to lead cross-functional collaboration across teams.
• Experience shaping market growth strategies with measurable outcomes.

Responsibilities

• Analyse data and insights from internal and external sources to inform market development priorities.
• Highlight actionable insights to influence decision making for market and business development plans.
• Lead collaboration with the Marketing Planning Manager to deliver a holistic Directorate activity.

Job description

VisitScotland is Scotland's National Tourism Organisation, and we're proud to promote the wealth of incredible features our country has to offer. Our aim is to benefit Scotland by growing its tourism industry and giving it a renowned presence in the global marketplace.

We are looking for a 12-month maternity cover to cover the post of Market and Business Development Planning Manager. This is an exciting opportunity to play a pivotal role in shaping market growth strategies that drive sustainable economic impact across Scotland.

The role will provide analysis of data and insight from a range of internal and external sources to help inform market development and business growth priorities for the team and help maximise Scotland's global appeal as a leading visitor destination. The role will highlight actionable insights for the wider team to influence decision making for market development and business development plans. The role operates with a high degree of autonomy in a complex, global environment, leading cross-functional collaboration together with the Marketing Planning Manager to deliver a holistic approach to our directorate activity and measurable improvements in visitor value, seasonal spread, and regional economic impact.

Contract Type:Maternity Cover(12 month FTC)
Salary Grade:Grade G (£45,297 - 50,694)
Closing date: 7 October 2026

This role can be based out of any VisitScotland office location across Scotland.VisitScotland operates a hybrid working culture, partially office and partially home based.

With family-friendly and flexible working policies, we offer an impressive range of benefits and professional development. We are an equal opportunities employer, and value diversity in all its forms.