Maritime Attendee Growth Marketing Manager

Informa Plc; City Of London; On-site; GBP 50,000 - 90,000; Full time

Benefits offered by this job

Walk the World charity day

Private medical cover

ShareMatch shares scheme

Extensive training via LinkedIn Learn

Job summary

Informa Plc in London is seeking an Attendee Marketing Manager – Maritime to lead visitor acquisition and audience growth across the Seatrade Maritime portfolio. You will develop integrated campaigns that attract high-quality audiences and increase registrations, collaborating with Commercial, Content, Product, PR and Digital teams.

The role focuses on insight-led, customer-centric campaigns with measurable commercial results, shaping growth for world-class maritime events and transforming

Qualifications

• 5+ years in B2B marketing, event or audience marketing.
• Proven experience delivering integrated marketing campaigns.
• Strong grasp of digital marketing channels and customer acquisition.
• Experience using marketing automation and CRM platforms.
• Excellent analytical skills with data-driven decision making.
• Strong project management and organisational abilities.
• Outstanding written and verbal communication.
• Experience managing multiple campaigns simultaneously.

Responsibilities

• Own attendee acquisition strategy for the Seatrade Maritime portfolio.
• Develop integrated marketing plans aligned to objectives.
• Drive visitor registration, attendance, engagement and retention.
• Identify opportunities to grow audiences across markets.
• Build customer journeys across the attendee lifecycle.
• Plan and execute multi-channel campaigns (email, social, website, content, partnerships).
• Ensure campaigns stay on time and within budget and optimise via data.

Skills

B2B marketing

Event marketing

Digital marketing

Marketing automation

CRM platforms

Analytics

Tools

Eloqua

IIRIS

Core

Google Analytics

Power BI

Job description

Informa Plc in London is seeking an Attendee Marketing Manager – Maritime to lead visitor acquisition and audience growth across the Seatrade Maritime portfolio. You will develop integrated campaigns that attract high-quality audiences and increase registrations, collaborating with Commercial, Content, Product, PR and Digital teams.

The role focuses on insight-led, customer-centric campaigns with measurable commercial results, shaping growth for world-class maritime events and transforming