Maritime Attendee Growth Lead

Informa plc; Greater London; Presencial; GBP 60.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Great community

Walk the World charity day

Birthday leave

Private medical cover

Descripción de la vacante

Informa plc's London-based Attendee Marketing Manager – Maritime role leads visitor acquisition and audience growth for the Seatrade Maritime portfolio. You will develop integrated campaigns to boost registrations, attendance and ROI, partnering with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams.

You’ll shape growth for world-leading maritime events, turning insights into campaigns and owning multi‑channel activation from email to social, website

Formación

• 5+ years’ experience in B2B marketing, event marketing or audience marketing.
• Proven experience delivering integrated marketing campaigns.
• Strong understanding of digital marketing channels and customer acquisition.
• Experience using marketing automation and CRM platforms.
• Excellent analytical skills with the ability to translate data into action.
• Strong project management and organisational skills.
• Outstanding written and verbal communication.
• Experience managing multiple campaigns simultaneously.
• Collaborative, proactive and commercially focused.

Responsabilidades

• Own attendee acquisition strategy across the Seatrade Maritime portfolio and develop integrated marketing plans.
• Drive visitor registration, attendance, engagement and retention.
• Identify opportunities to grow new audience segments and markets.
• Build customer journeys across the attendee lifecycle.
• Plan and execute multi‑channel campaigns including Email marketing, Organic and paid social, Website optimisation, Content marketing, Partnerships, Media and Paid digital channels.
• Ensure campaigns are delivered on time and within budget and continually optimise using performance data.
• Use customer insight and data to inform campaign strategy and segmentation.
• Monitor campaign KPIs and report performance against objectives and ROI.
• Collaborate with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams.]
• Partner with Commercial teams to align visitor strategies and build strong relationships with industry partners.
• Contribute to continuous improvement of marketing processes, technology and ways of working.

Conocimientos

B2B marketing

Event marketing

Digital marketing

Marketing automation

CRM platforms

Analytical skills

Project management

Communication skills

Campaign management

Herramientas

Eloqua

IIRIS

Core

Google Analytics

Power BI

Descripción del empleo

Informa plc's London-based Attendee Marketing Manager – Maritime role leads visitor acquisition and audience growth for the Seatrade Maritime portfolio. You will develop integrated campaigns to boost registrations, attendance and ROI, partnering with Commercial, Content, Product, PR, Digital Performance and Marketing Operations teams.

You’ll shape growth for world-leading maritime events, turning insights into campaigns and owning multi‑channel activation from email to social, website