Attendee Marketing Campaign Lead

Informa Group Plc.; Brighton, Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Great community

Volunteer days

Private medical cover

Job summary

Informa seeks a Campaign Manager – Attendee Marketing to translate strategy into detailed campaign briefs and tactical plans. You will oversee channel mix, ensure alignment with attendee value propositions, and coordinate with the Attendee Marketing Hub to drive acquisition, engagement, and retention.

This role focuses on data-driven decision-making and cross-functional collaboration to maximize ROI. The position involves agile ceremonies, working with Marketing Analytics and CoE teams, and

Qualifications

• Proven experience in campaign management, with expertise in briefing and planning integrated attendee marketing campaigns across multiple channels.
• Strong ability to translate attendee marketing strategies into detailed campaign plans that deliver measurable results.
• Data-driven mindset with a focus on embedding insights from marketing analytics and performance reporting into campaign planning and optimization.
• Excellent collaboration skills, with experience working closely with crossfunctional teams, including content, operations, and sales.
• Exceptional organizational and strategic planning skills, with the ability to manage multiple campaign briefs simultaneously.
• Strong analytical skills, with experience in tracking and reporting on attendee campaign performance metrics to inform decision-making and pivot strategies.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Proven experience and/or understanding of the principles and ways of working with agile marketing.

Responsibilities

• Translate the attendee marketing strategy into detailed campaign briefs outlining objectives, target audiences, messaging frameworks, and channel recommendations.
• Develop tactical campaign plans aligned with event goals, audience personas, and attendee acquisition targets.
• Provide strategic direction on campaign frameworks ensuring alignment with attendee value propositions and audience segments.
• Collaborate with Product Marketing Manager to ensure plans reflect broader strategy and goals.
• Run the agile marketing hub for the pillar as hub master, coordinating sprint planning cycles with hub engagement managers.

Skills

Campaign management

Campaign briefing

Channel strategy

Agile marketing

Data-driven

Job description

Informa seeks a Campaign Manager – Attendee Marketing to translate strategy into detailed campaign briefs and tactical plans. You will oversee channel mix, ensure alignment with attendee value propositions, and coordinate with the Attendee Marketing Hub to drive acquisition, engagement, and retention.

This role focuses on data-driven decision-making and cross-functional collaboration to maximize ROI. The position involves agile ceremonies, working with Marketing Analytics and CoE teams, and