Mandarin speaking Job - Paid Media Manager - Reading - wm

People First; Reading; Vor Ort; GBP 27.000 - 45.000; Vollzeit

Zusammenfassung

People First is seeking a Mandarinspeaking Paid Media Manager for Reading, UK to own and optimize paid media strategy across Google Ads, Bing Ads and emerging AI Ads. The role focuses on driving traffic, conversions and revenue for a D2C website with a strong emphasis on Mandarin-language campaigns and scaleable performance marketing.

The position is office-based in Reading, permanent and start ASAP, offering a salary up to £45k depending on experience.

Qualifikationen

• Mandarin language proficiency required.
• Experience managing paid media campaigns across Google Ads, Bing Ads and other platforms.
• Familiarity with AI-driven advertising trends and eCommerce
• Strong analytical, optimization and performance marketing mindset.

Aufgaben

• Own and manage paid media strategy across Google Ads, Bing Ads and emerging AI Ads to drive traffic, conversions and revenue growth for the D2C website.
• Plan, optimise and scale campaigns across Search, Shopping, Performance Max, Demand Gen and remarketing.
• Collaborate with external paid media agencies to develop strategy and oversee campaign execution.
• Test audiences, creatives, bidding strategies, landing pages and structure to maximise ROAS.
• Manage and allocate paid media budgets to hit commercial targets and growth objectives.
• Monitor industry trends, platform updates and developments in AI advertising to identify opportunities.

Kenntnisse

Mandarin

Google Ads

Bing Ads

emerging AI Ads

B2C eCommerce

Jobbeschreibung

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Your New Job Title: MandarinspeakingPaidMediaManager-Reading

TheSkillsYou'llNeed:Mandarin,GoogleAds,BingAds,emergingAIAds,B2CeCommerce

YourNewSalary:upto£45k,dependingonexperience

Officebased

Perm

Start:ASAP

MandarinspeakingPaidMediaManager-Reading-WhatYou'llbeDoing:

PaidMediaStrategy&Management

• OwnandmanagepaidmediastrategyacrossGoogleAdsandotherrelevantplatforms(BingAdsandemergingAIAds)todrivetraffic,conversions,andrevenuegrowthfortheD2Cwebsite.
• Plan,optimise,andscalecampaignsacrossSearch,Shopping,PerformanceMax,DemandGen,andremarketingcampaigns.
• Workcloselywithexternalpaidmediaagenciestodevelopstrategy,overseecampaignexecution,ensurebestpracticeimplementation,anddrivecontinuousperformanceimprovement.
• Continuouslytestaudiences,creatives,biddingstrategies,landingpages,andcampaignstructurestoimproveefficiencyandmaximiseROAS.
• Manageandallocatepaidmediabudgetseffectivelytoachievecommercialtargetsandgrowthobjectives.
• Monitorindustrytrends,platformupdates,competitoractivity,anddevelopmentsinAIadvertisingtoidentifynewopportunitiesandmaintainacompetitiveadvantage.

Cross-ChannelCollaboration

• CollaboratecloselywithSEOandContenttoalignpaidandorganicstrategies,keywordinsights,seasonalcampaigns,andlandingpageoptimisation.
• WorkalongsidePaidSocialtosupportintegratedcampaignplanning,audiencetargeting,messagingalignment,andoverallacquisitionstrategy.
• Sharepaidsearchinsights,audiencetrends,andperformancedatatosupportwidercontentandsearchmarketinginitiatives.
• Supportanintegrated,multi-channelacquisitionstrategythatimprovesoveralldigitalmarketingefficiencyandcustomergrowth.

Reporting&PerformanceAnalysis

• Track,analyse,andreportregularlyoncampaignperformance,providingactionableinsightsandrecommendationstostakeholders.
• Usedataandanalyticstoidentifygrowthopportunities,optimisechannelmix,andimprovecampaigneffectiveness.
• MonitorkeyKPIsincludingrevenue,ROAS,CPA,conversionrateandcustomeracquisitionperformance.

MandarinspeakingPaidMediaManager-Reading-TheSkillsYou'llNeedtoSucceed:

• Solid experience directly managing Google Ads campaigns, either in-house or agency-side, ideally within B2C eCommerce.
• Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max and Demand Gen campaigns.
• Experience managing and collaborating with external agencies to deliver performance against commercial targets.
• Good understanding of paid social platforms such as Meta Ads and how paid search and paid social work together within a wider acquisition strategy.
• Good understanding of SEO and how paid and organic search strategies work together.
• Strong analytical and problem-solving skills with a commercial mindset.
• Excellent stakeholder management, communication, and organisational skills.
• Proactive, collaborative, and comfortable working in a fast-paced, performance-driven environment.
• Interest in AI/LLM marketing and emerging digital advertising trends is highly desirable.

Please follow us on Linkedin: https://www.linkedin.com/company/people-first-professional

Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.

People First is committed to increasing diversity, and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status or whether or not they have a disability.

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